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ONLINE NATIONAL SEMINAR ON ONLINE TEACHIMG – LEARNING ISSUES AND CHALLEGE TOPIC USING YOUTUBE AS A MEANS OF LIBRARY MARKETING DURING PANDEMIC PRESENTED BY PARIMITA BEZBARUAH Librarian, Gyan Bharati Academy, Tezpur COVID 19
INTRODUCTION Raising library’s profile in the society always depends on his successful relation with users. Library marketing includes users priorities, expectations, quality of services, professionals skills, value added services, etc. The Covid-19 pandemic has an effect on people’s normal life and it won't just be in the short term. Now society adopting contactless interactions.
CONT…. . Now digital culture has become life style of today’s society. For collecting each and every information people use technology. To grow the number of users and achieving their satisfaction now library is adopting web 2. 0. You. Tube has increased its users in this lockdown period to a large extent. It is a great opportunity to libraries for promoting their marketing through You. Tube.
OBJECTIVE To examine You. Tube as a means of promoting library marketing in this covid 19 pandemic. To introduce the possibilities of You. Tube as a platform for increasing library users. To describe You. Tube development and significance in this covid 19 pandemic.
METHODOLOGY This research paper has used descriptive method for the study Relevant information are collected by using different secondary sources : Different journals of library and information science Online articles You. Tube videos Personal observation Reading some websites
ABOUT YOUTUBE You. Tube is a social network, search engine, hosting service, video sharing platform and an important advertising plate from for business all over the world. It is the second largest search engine and second most visited site. It was founded in 2005 by Chad Hurley, Steve Chen, and Jawed Karim. Google owned You. Tube in November 2006. According to You. Tube blog 30 million are daily active users of You. Tube, 2 billion monthly active users and 5 billion watched per day. In India You. Tube has more than 265 million active users.
BASIC FEATURES OF YOUTUBE Uploaded video Like and dislike Comment Subscribe Report Share Copyright
GROWING IMPORTANCE OF YOUTUBE IN COVID 19 PANDEMIC Covid 19 pandemic has introduce people some new word or a new situation that is lockdown, self isolation, quarantine. In India since March to till now follows lockdown order. Now technology is connected people digitally. Video is fastest way to share information. 82% of all internet traffic in 2020 is video. You. Tube is take advantage of this covid 19 pandemic and has made a huge grow on social media In this lockdown period almost 4/5 hours’ people spend on You. Tube in a day. Almost 5 billion videos are watched on You. Tube every single day
WHY LIBRARY NEED PROMOTE THEMSELVES Advertising makes people aware of library’s services, collections; while a marketing plan focuses on convincing these people to use the library. Library promotion involves a ongoing commitment to the advancement of library’s ideas and programmes. Public relations involves building relationships with the users community inside and outside the institution.
PROMOTIONAL MATERIALS FOR LIBRARY User guide Newsletters Booklets Posters Displays and Bulletin Boards Video programmes, slide shows
HOW TO USE YOUTUBE FOR PROMOTING LIBRARY MARKETING You. Tube as a store house Make videos of library service News Source Share video in other plate from Introducing Library available resources Use QR codes Visual helper Advertising new resources
HOW TO OPTIMIZE YOUTUBE HOMEPAGE Choose a compelling profile picture Upload channel art Create a channel trailer Create an “About” page Create playlists Choose a video title that reflects library content Write a great video description
SUGGESTION Organize webinar Organize live session inviting well-known LIS professional. Make video on how to preserve manuscript and other books Follow copyright policy of You. Tube
CONCLUSION Covid 19 has changed the routine of library services. Now LIS professionals have adopted this technology to promote library service and collection. In this digital platform You. Tube plays a great dominated role. Using You. Tube to promote library service is great idea for the library. You. Tube marketing offers library to engage library community in new ways and turn the strangers into fans. In this covid 19 pandemic library can use You. Tube as a bridge to connect among users.
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