one vision one identity one community ASEAN Tourism

one vision one identity one community ASEAN Tourism Updates 2015 2 March 2015, Jakarta 1

Tourism Performance No. Member Country Month 1 Brunei Darussalam Jan-Oct 2, 590, 927 3, 145, 035 21% 2 Cambodia Jan-Dec 4, 210, 165 4, 502, 775 7% 3 Indonesia Jan-Dec 8, 802, 129 9, 403, 624 6. 4% 4 Lao PDR Jan-Sep 2, 768, 597 3, 019, 370 9% 5 Malaysia Jan-Oct 20, 863, 045 22, 859, 448 9. 6% 6 Myanmar Jan-Dec 2, 044, 307 3, 081, 412 51% 7 Philippines Jan-Dec 4, 681, 000 4, 833, 000 3% 8 Singapore Jan-Nov 14, 200, 519 13, 723, 894 -3% 9 Thailand Jan-Dec 26, 546, 725 24, 779, 768 -6. 6% 10 Viet Nam Jan-Dec 7, 572, 352 7, 874, 312 4% 94, 279, 766 97, 222, 638 3% TOTAL ASEAN 2013 2014 Growth (%) 2

Millions ASEAN INTERNATIONAL VISITOR ARRIVALS 20012013 120 97, 965, 012 100 89, 225, 229 81, 229, 022 73, 752, 641 80 65, 680, 330 65, 400, 908 62, 284, 794 55, 950, 996 52, 811, 170 60 49, 055, 299 43, 762, 773 41, 960, 036 38, 371, 442 40 20 - 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 3

SHARE OF INTERNATIONAL VISITOR ARRIVALS TO ASEAN 2014 (Preliminary) 28. 05 M, 53% OTHER UNSPECIFI OCEANIA INTRA-ASEAN ASIA (exc-ASEAN) AMERICA EUROPE AFRICA 4

ASEAN TOURISM STRATEGIC PLAN 2016 -2025 5

Proposed Vision By 2025, ASEAN will be a quality tourism destination offering a unique, diverse ASEAN experience, and will be committed to responsible, sustainable inclusive and balance tourism development, so as to contribute significantly to the socio-economic well-being of ASEAN people 6

Strategic Directions of the New ATSP 1. Enhancing Competiveness of ASEAN Tourism 2. Sustainable and Inclusive Tourism 7

Tourism Product Development (1) • Nature-based tourism product: Development of the ASEAN Ecotourism Strategic Plan • Cultural and heritage tourism: completion of the Project titled “ASEAN Culture & Heritage Tourism Product Development ASEAN Member States” • Community Based Tourism • Health and Wellness – Recreation: golf, cycling, running, diving, water rafting

Tourism Product Development (2) • Implementation of the ASEAN Cruise Work Plan 2014 covering promoting ASEAN at cruise shows, organising FAM trips for cruise-line executives, and promotional activities, such as distribution of ASEAN Tourism collaterals • Completion of Project to River-Based Tourism Development in ASEAN in collaboration with UNWTO

Development of ASEAN Tourism Standards • The completion of guidelines for certification process and certification bodies for following tourism standards: – – – Green hotel, Homestay, Spa services, Public toilet, Clean tourist city, and Community Based Tourism • Main principle: certification of ASEAN Tourism Standards would be carried out by respective ASEAN Member States based on approved guideline

Progress Implementation of MRA on Tourism Professionals • Submissions of Diplomatic Notes on the Establishment of TPCB and NTPB made by Cambodia, Indonesia, Malaysia, Myanmar, Philippines, Singapore, Thailand Viet Nam • All Member States have established their respective National Tourism Professionals Board (NTPB) and Tourism Professionals Certification Board (TPCB)

Background of MRA on Tourism Professionals • Some Member States have difficulties in fulfilling available job opportunities for low-mid level position • Mobility of tourism professionals is already in existence • There is no common standards for those tourism professionals • Tourism professionals still require training in the workplace

Recognition and Eligibility • The qualification of a Foreign Tourism Professional may be recognised by other ASEAN Member States, and if such qualification is recognised, he/she may be eligible to work in a host country provided that he/she possesses a valid tourism competency certificate in a specific tourism job title as specified in the ACCSTP, issued by the TPCB in an ASEAN Member State. The eligibility to work in a host country will be subjected to prevailing domestic laws and regulations of the host country.

Member States Regional References Member States

Regional References • ASEAN Common Competency Standards for Tourism Professional (ACCSTP) • Common ASEAN Tourism Curriculum • Regional Qualification Framework and Recognition System • Toolboxes • ASEAN Tourism Qualification Equivalent Matrix*

Recognition on MRA on Tourism Professionals Member States ATPRS Member States

Mechanism of MRA on Tourism Professionals

Benefits of MRA on Tourism Professionals • Facilitate mobility of tourism professionals based on the tourism competency qualification/ certificate • Enhance conformity of the competency based training/education • Skills recognition • Enhance the quality of tourism services • Certification of service suppliers for Services Liberalisation

ASEAN Air Transport Liberalisation Agreements • ASEAN Multilateral Agreement of the Full Liberalisation of Air Freight Services (20 May 2009) • ASEAN Multilateral Agreement on Air Services (20 May 2009) • ASEAN Multilateral Agreement of the Full Liberalisation of Passenger Air Services (12 November 2010)

Characteristics ASEAN Open Skies Agreements • Unlimited capacity, frequency and type of aircraft • Introducing: principal place of business and ASEAN’s ownership • No tariffs filling required • Fair competition • Transfer traffic from any of its aircraft to any of its other aircraft at any point on the routes • Serve points behind any point in its territory with or without change of aircraft or flight number and may hold out and advertise such services to the public as through services • Without directional or geographic limitation

ASEAN Single Aviation Market – 13 th ASEAN Summit on 20 Nov 2007 in Singapore endorsed the initiative to establish an ASEAN Single Aviation Market (ASAM) by 2015 in support of the development of the ASEAN Economic Community – 16 th ASEAN Transport Ministers’ Meeting (ATM) on 11 Nov 2010 in Bandar Seri Begawan, Brunei Darussalam, adopted the Brunei Action Plan wherein one of the goals for the air transport sector is to establish an ASAM by 2015; one of the key actions to achieve this goal is to formulate ASAM Roadmap and implementation strategy by 2011 – 17 th ATM on 16 Dec 2011 in Phnom Penh, Cambodia, issued a declaration on the adoption of the implementation framework of the ASAM, with roadmaps for economic and technical elements towards 2015 and beyond

Engagement with Dialogue Partners • ASEAN-China Air Transport Agreement (24 Jan 2011): • Protocol 1 on Unlimited Third and Fourth Freedom Traffic Rights Between Any Points in Contracting Parties • Protocol 2 on Fifth Freedom Traffic Rights • ASEAN-ROK Air Services Arrangement – Drafting Agreement • ASEAN-Japan Air Transport Agreement – 1 st Meeting held on 15 -17 October 2014 in Nagoya, Japan • ASEAN-EU- 1 st Meeting held on 3 -5 December 2014 in Brussels

Millions Southeast Asia Total Airlines Seat Capacity 2001 -2013 (million) 300 250 113 200 113 150 FSC 144 LCC 129 100 50 - 84 3 85 4 90 4 102 11 110 111 17 24 106 110 108 122 33 39 47 57 155 69 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Source: CAPA – Centre for Aviation & OAG FSC: Full-Service Carrier LCC: Low-Cost Carrier 23

The 2011 ASEAN Golf Tourism Forum

November 2, 2011 - Arrival of Delegates at Official Hotel - All delegates participating in “Welcome Reception” and “Asia-Pacific Golf Summit Gala Awards” November 3, 2011 - Seminar on Golf Tourism in ASEAN Region by world class golf business speakers and golf legends from U. S. A. , U. K. November 4, 2011 - ASEAN Golf Tournament at Burapha Golf Club - Award Presentation Dinner November 5, 2011 - Departure of Delegates

Eddy Krismeidi eddy@asean. org THANK YOU