One Site 1 OUR VISION COMPASSION INNOVATION BUILD

One. Site 1

OUR VISION COMPASSION + INNOVATION BUILD PERSONALIZED, EMPATHETIC, FRICTIONLESS DIGITAL EXPERIENCES THAT BRING OUR PROMISE OF “KNOW ME, CARE FOR ME, EASE MY WAY” TO LIFE. 2

OUR RESEARCH In August of 2018, we surveyed commercially insured consumers across the PSJH markets and found the following five main activities they do digitally: FIND HOSPITAL INFORMATION FIND DOCTOR INFORMATION RESEARCH CONDITION CONTENT ADMINISTRATIVE FUNCTIONS FIND INSURANCE COVERAGE Three of the top five are what is expected to be found on a hospital website; condition and insurance information have already established digital sources 6

HOW ARE WE DOING IT? Our Promise “KNOW ME, CARE FOR ME, EASE MY WAY” IMPROVE PATIENT EXPERIENCE OPTIMIZE ACROSS DIMENSIONS Harness the voice of the Upgraded technology to patient to improve the make site optimized across patient experience and drive devices, search engines, transactions. locations, and internal operations. SUPPORT BRAND STORYTELLING A fresh, modern, unified web experience advances Providence Health’s unified brand positioning. 4

IMPROVE THE PATIENT EXPERIENCE EMPATHY, UTILITY, MOBILE, ACTION 5

HOW IS ONESITE DIFFERENT? EMPATHY Empathy is one of our true differentiators. It is reflected in the touch imagery, the use of round shapes, hearts and a clear “how can we help you” welcome. 8

HOW IS ONESITE DIFFERENT? UTILITY TO Top navigation tasks are utility focused, based on what is most important to the consumer. 9

HOW IS ONESITE DIFFERENT? MOBILE Mobile Speed = 50 Mobile Speed = 36 Our consumer is mobile. One. Site is mobile first, leveraging innovative mobile technology to deliver an experience that is fast and helpful. 8

HOW IS ONESITE DIFFERENT? DRIVING ACTION All pages have specific tasks to drive down the funnel. Global service pages drive to a local location. Location pages drive to a doctor. Doctor profiles drive to an appointment. 9

OPTIMIZE ACROSS DIMENSION S GOOGLE ENABLER, CONVERTIBLE TRAFFIC 12

HOW IS ONESITE DIFFERENT? GOOGLE ENABLER ADDING LOCATIONS We have added 300 additional locations, supporting local listings now. DE-DUPLICATION MAPS, DIRECTIONS, PHONE Reduction of ~3, 000 pages and the development of shared global content will help our rankings. All data is being centrally managed for maps, directions phone and passed to all sites, including Google. 11

HOW IS ONESITE DIFFERENT? CONVERTIBLE TRAFFIC Traffic Conversi on We are moving away from condition content and focusing on our own unique ways of treating conditions. 12

SUPPORT BRAND STORY TELLING UNIFIED PLATFORM 13

HOW IS ONESITE DIFFERENT? UNIFIED PLATFORM One. Site enables the brand story be front and center in every level of the consumer journey, from the system level to the ministry and department levels. 14

THANK YOU 15