ONE COAT 7 UNIVERSAL ONE COMPONENT LIGHT CURED

ONE COAT 7 UNIVERSAL ONE COMPONENT LIGHT CURED UNIVERSAL ADHESIVE Self Etch I Total Etch I Selective Etch

AGENDA • • • Definition Advantages Competitor Analysis Positioning and Pricing Order Information Launch Package 2 Self Etch I Total Etch I Selective Etch

DEFINITION ONE COAT 7 UNIVERSAL is a light- cured, one- component bonding agent used for the self etch, selective etch or total etch technique. • Adhesive attachment of composite materials and compomers on enamel and dentine • Adhesive attachment of ceramic and composite restorations to enamel and dentine • Adhesive attachment of composite material on ceramic, composite material, metal and amalgam • Dentine sealing 3 Self Etch I Total Etch I Selective Etch

THE MAGIC APPLICATION TRIANGLE 4 Self Etch I Total Etch I Selective Etch

PACKAGING OPTIONS Intro Kit Single Dose Kit 5 Self Etch I Total Etch I Selective Etch

ADVANTAGES a) b) c) d) e) f) One bond for 3 application techniques Dual-curing with activator Shear bond values Works without any silane or primer Improved dropper Single dose 6 Self Etch I Total Etch I Selective Etch

a) APPLICATION TECHNIQUES STEP BY STEP Enamel is etched, ONE COAT 7 UNIVERSAL is applied on enamel and dentine Enamel and dentine is etched, ONE COAT 7 UNIVERSAL is applied on enamel and dentine DUAL CURING (No etching required) ONE COAT 7 UNIVERSAL is applied on enamel and dentine ONE COAT 7 UNIVERSAL with Activator is applied on enamel and dentine 7 Self Etch I Total Etch I Selective Etch

b) CHEMICAL CURING ONE COAT ACTIVATOR ensures compatibility to Chemically cured materials. Study results from Uni Geneva shows that ONE COAT 7 UNIVERSAL with ACTIVATOR is compatible with FILL-UP! 8 Self Etch I Total Etch I Selective Etch

c) SHEAR BOND STRENGTH SELF- ETCH 30 25 SBS/MPa 20 Inital 15 3 months 6 months 10 5 0 Dentine Enamel This test simulates the situation in the mouth. The values shows that the adhesion values does not decrease. Source: Internal Data Self Etch I Total Etch I Selective Etch 9

SBS/MPa c) SHEAR BOND STRENGTH TOTAL ETCH This test simulates the situation in the mouth. The values shows that the adhesion values does not decrease. Source: Internal Data Self Etch I Total Etch I Selective Etch 10

d) ADHESION TO METAL, CERAMIC AND COMPOSITE 35 30 SBS/ MPa 25 20 Self-Etch 15 10 5 0 Gold Titanium Ceramic Zirconia Composite Shear bond strength without any Silane or Primer 11 Self Etch I Total Etch I Selective Etch

d) NEW UNIQUE BOTTLE • User friendly handling • Unique dropper system - No leaking - Exact dosage - Less material loss • Around 300 applications per bottle 12 Self Etch I Total Etch I Selective Etch

e) SINGLE DOSE • User friendly • Easy and simple to use • Hygienic 13 Self Etch I Total Etch I Selective Etch

COMPETITORS 14 Self Etch I Total Etch I Selective Etch

COMPETITOR ANALYSIS Adhese Universal, Ivoclar Vivadent Light- curing dental adhesive Xeno Select, Dentsply Self Etch und Etch&Rinse Adhesive Futurabond U, Voco Dual- Curing Universal Adhesive Futurabond M+, Voco Universal Adhesive Scotchbond Universal, 3 M Espe Universal Adhesive 15 Self Etch I Total Etch I Selective Etch

COMPETITORS POSITION COMPETITORS LIGHT CURE XENO SELECT (DENTSPLY) DUAL CURE FUTURABOND U SINGLE DOSE (VOCO) DUAL CURE WITH ACTIVATOR ONE COAT 7 UNIVERSAL(COLTENE) ADHESE UNIVERSAL (IVOCLAR) FUTURABOND M+ (VOCO) SCOTCHBOND UNIVERSAL (3 M ESPE) Self Etch I Total Etch I Selective Etch 16

Best adhesion values on dentine and enamel in the Self Etch Technique SHEAR BOND STRENGTH COMPARISON ACCORDING TO WATANABE (SELF- ETCH) 30 25 SBS/MPa 20 15 Dentine Enamel 10 5 0 Scotchbond Universal * Xeno select * Adhese Universal * Futurabond U * Futurabond M * OC 7 UNIVERSAL * In the shear bond strength test according to Watanabe the adhesive and the composite is brought on the substrate (diameter 5 mm). After storage in water for 24 h at 37 °C, the test specimen is pulled apart to rupture and thereby measure the strength. High adhesion values indicate a good bond between adhesive and tooth material. This is crucial for a good hold of any restoration Source: Internal Data Self Etch I Total Etch I Selective Etch *Not a registered trademark of COLTENE 17

Comparable adhesion values on dentine and enamel in the Total Etch Technique SHEAR BOND STRENGTH COMPARISON ACCORDING TO WATANABE (TOTAL ETCH) 35 Ø 52. 30 30 Ø 47. 8 Ø 49. 1 Ø 17. 55 25 Ø 33. 10 SBS/MPa 20 Ø 34. 20 Dentine 15 Enamel 10 5 0 Scotchbond Universal * Xeno select * Adhese Universal Futurabond U * Futurabond M * OC 7 UNIVERSAL * * In the shear bond strength test according to Watanabe the adhesive and the composite is brought on the substrate (diameter 5 mm). After storage in water for 24 h at 37 °C, the test specimen is pulled apart to rupture and thereby measure the strength. High adhesion values indicate a good bond between adhesive and tooth material. This is crucial for a good hold of any restoration Source: Internal Data Self Etch I Total Etch I Selective Etch *Not a registered trademark of COLTENE 18

• Portfolio • Positioning • Pricing 19 Self Etch I Total Etch I Selective Etch

PORTFOLIO Adhesives Selective-Etch A. R. T. Bond Total-Etch One Coat Bond Light curing Self-Etch Para. Bond Chemical curing ONE COAT 7 UNIVERSAL One Coat Self-Etch One Coat 7. 0 20 Self Etch I Total Etch I Selective Etch

POSITIONING Scotchbond Price Adhese Universal ONE COAT 7 UNIVERSAL Xeno Select Refill Price in € Futurabond 74. 00 Xeno Select 82. 00 OC 7 U 85. 00 Adhese Universal 87. 00 Scotchbond 90. 00 low middle high Futurabond M+ 4 th and 5 th Generation Adhesive Systems 1 st Generation Adhesive Systems Universality/SBS Data: Area-online. com /highest prices Self Etch I Total Etch I Selective Etch 21

PRICING Article No Product Dealer Price EUR Dealer Best Price EUR Recommend Retail Price EUR 6001 9539 ONE COAT 7 UNIVERSAL Refill 59. 99 50. 99 85. 00 6001 9538 ONE COAT 7 UNIVERSAL Intro Kit 81. 19 69. 01 115. 00 6001 9540 ONE COAT 7 UNIVERSAL Single Dose 77. 62 65. 98 110. 00 22 Self Etch I Total Etch I Selective Etch

ORDER INFORMATION • - 60019538 ONE COAT 7 UNIVERSAL Intro Kit: 5 ml ONE COAT 7 UNIVERSAL 2. 5 ml ETCHANT Gel S 50 x Brushes, black 1 x Mixing well 1 x Cover, mixing well • - 60019540 ONE COAT 7 UNIVERSAL Single Dose: 50 x ONE COAT 7 UNIVERSAL Single Dose 50 x Dental brush, black • - 60019539 ONE COAT 7 UNIVERSAL Refill 5 ml ONE COAT 7 UNIVERSAL • - 7054 ONE COAT 7. 0 ACTIVATOR Kit 3 ml ONE COAT 7. 0 ACTIVATOR 50 Brushes, black • ACCESSORIES - 5 ml Etchant Gels S Refill - 20 x Application needles - 50 x Brushes, black 7374 7876 7634 23 Self Etch I Total Etch I Selective Etch

LAUNCH PACKAGE v • Registration: EU countries (done), North America (April/ Mai 15) v • Marketing Activity: Start promotion. Dentist can buy an Intro Kit or Single Dose Kit and get an additional bag with 2 pcs of Single Doses Samples. Dentist can first use the samples, if they are not happy with the product they can send the Kit back to their dealer. v • • Marketing Materials: Product Presentation for dentist (Media Center) Product Presentation for sales training (Media Center) Advertisement (options see page 25) Advertisement special for IDS with get samples Double- sided flyer in A 6 and A 4 PR Article for journals (Media Center) Brochure in DE final to be printed, EN/FR/ ES to be translate (options see page 26) Free Samples for Dentist (see page 27) v • Events: ONE COAT 7 UNIVERSAL will be present at several upcoming events, congresses, IDS and trade shows. 24 Self Etch I Total Etch I Selective Etch

Double-sided flyer Advertisement Double-sided A 6 flyer for samples 25 Self Etch I Total Etch I Selective Etch

BROCHURE 26 Self Etch I Total Etch I Selective Etch

SAMPLE KIT • Art. Nr. 60019541 27 Self Etch I Total Etch I Selective Etch

Questions? 28 Self Etch I Total Etch I Selective Etch