Omniture Web Analytics For Hobbytron com Cole Robinson

Omniture Web Analytics For Hobbytron. com Cole & Robinson

• Sales of FM Transmitters, Electronics, Robotics, RC Cars, Airsoft Guns, Toys, Science, Magic Tricks. • Identify potential sales hotspots

Days Before Purchase

Success Metrics • Majority of sales are happening on the first visit.

Referrers

Success Metrics • Majority of sales are happening on the first visit. • Top 5 referrals come from airsoft related sites, and 70% of the top 34 referral sites

Earnings By Page

Success Metrics • Majority of sales are happening on the first visit. • Top 5 referrals come from airsoft related sites, and 70% of the top 34 referral sites • Airsoft guns and supplies are ranked 4 th in earnings by page.

Click Map

Fallout Report

Full Path Report

Pages Per Visit

Time Spent On Page

Problems • People who are being referred for specific things are not finding what they want. • People who come into any page on the site are not finding what they want quickly enough.

Recommendations • Make sure top selling sections are easier to find quickly.

Recommendations • Make sure top selling sections are easier to find quickly. • Make a uniform method for displaying specifications for each item, so that the information is available quickly.

Conclusion • Time is money. • Hobbytron isn’t selling just one thing, but their customers are generally looking for just one thing and they need to be able to find it quickly. • Get people in, get them where they are going, and get them sold.