Olympic Update Danny Sloan Nick Cole Paul Nickson
- Slides: 11
Olympic Update Danny Sloan / Nick Cole / Paul Nickson 8 December 2010
Games of the XXX Olympiad • World’s largest sporting event • 4 billion worldwide audience • £ 10 billion revenue generation to the GB economy • 9. 6 million ticket sales • 205 National Olympic committees • 300 Events (38 disciplines across 26 sports) • 100, 000 Athletes, Officials, VIPs, Sponsors • 30, 000 accredited media • 70, 000 volunteers • 25 sporting venues • One official port of entry. . .
Olympic Family Traffic Distribution 4 -5% SAL, SOU & Eurostar 1 -2% 88 -90% 4 -5%
Key Dates • May onwards Games Arrivals • Jul 9 th Village Opens • Jul 27 th Olympic Opening Ceremony • Jul 28 th - Aug 12 th Olympic Games Competition • Aug 12 th Olympic Closing Ceremony • Aug 13 th – 16 th Olympic Games Departures • Aug 29 th Paralympic Opening Ceremony • Aug 30 th – Sep 9 th Paralympic Games Competition • Sep 9 th Paralympic Closing Ceremony • Sep 10 th – 13 th Paralympic Games Departures • Sep 14 th Village and Park Closes • Oct 1 st Heathrow Games Operation ceases
Olympic Family forecasted traffic Olympics open Village open Olympics close Olympics competition Tue 24 Jul – Thu 26 Jul 2012 Mon 13 Aug – Wed 15 Aug 2012
Paralympic Family forecasted traffic Paralympics open Paralympics close Paralympics competition Sun 26 Aug – Tue 28 Aug 2012 Mon 10 Sep – Wed 12 Sep 2012
4 -stage process Phase live June 27 2012 Phase three 2011/2012 Phase two 2010/2011 Phase one 2005/2010 Delivery Implement and review Solutions design Initiate
Case Study 1 Baggage Initiate Solutions Design Implement & Review Games Time
Case Study 2 Retail Initiate Solutions Design • London 2012 stores across Heathrow • Product range available at Heathrow • Flagship store opens March 2011 in T 5 • Exclusive product development for Heathrow • 2012 products available in other Airport stores • Other advertising and sponsorship opportunities Implement & Review Games Time
Case Study 3 Volunteers Initiate Solutions Design • Dec 2010 Agree Policy • Jan 2011 Comms launch • Jan 2011 – Mar 2011 Registration • Apr 2011 – Jul 2011 Selection & Recruitment • Sep 2011 – Apr 2012 Training • May 2012 Go-live Implement & Review Games Time
