Old SchoolNew School Building Successful Social Strategies Jennifer
Old School/New School Building Successful Social Strategies Jennifer Hasche 1. 10. 2012
jennifer_hasche@intuit. com Currently Manage a team of 12 sourcers at Intuit (makers of Turbo Tax, Quicken, Quick. Books, Mint. com, Go. Payment). Previous to Intuit 8 years of agency recruiting experience at Kforce and ARC. Based in San Diego, but source for candidates across the globe. Intuit is a great place to work, that’s why I’m still here. Fortune 100 company, products save people time and money, get to be social and innovative! Intuit Proprietary & Confidential
Agenda • Breaking down the Strategy – Research – Broadcast – Target List – Search – Calibration – Levers • Accountability • Top 10 Sourcer Mistakes • NOTE: social aspects of the strategy are highlighted in BLUE 3 Intuit Proprietary & Confidential
This Sourcing Strategy Framework…. . IS… • • • Global Dynamic Data driven Social Measurable Scalable IS NOT… • • • 4 One size fits all Linear Prescriptive Static Required for every opening Intuit Proprietary & Confidential
Before you start… Discipline Geograph y Level 5 Intuit Proprietary & Confidential
Research: Historical & Data Insights 6 Who? Where ? What? Hiring Manager Directory Linked. In New? Previous Reqs? Previous Hires? Alumni Groups? Hiring Team Directory Linked. In Other Blogs? Social Presence? Requisition Report ATS Job Aggregators Building req list Admiration list Products & Services Linked. In Facebook Twitter Company Follow Like Re-tweet Admiration List Colleagues phone get the scoop Intuit Proprietary & Confidential
Broadcast 1. Build Version Templates - Twitter - Linked. In - Facebook - Gather URL’s from products, articles, awards, videos - Bit. ly 2. Broadcast - Paid - Free - Social - Hootsuite, Indeed, Simply. Hired, Link. Up 3. Bit. ly or Bit. ly Bundles - combine job descriptions, employer of choice awards, diversity video, product information, etc. - Bit. ly example : http: //bitly. com/r 67 c 90 7 Intuit Proprietary & Confidential
The Admiration List Who Do We Who is Neighbors? Admire? Hiring similar skill sets? Like Us? Company results School results Sources: Job Aggregators, Strategies, News, Social Sites Trends: Job Titles, Groups, Mergers & Acquisitions, Acronyms Actions: Create List, Follow/Like/Re-tweet on Social Pick three and focus! 8 Intuit Proprietary & Confidential
Search – start your engines! 1. ATS - Created Community Hotfiles around disciplines - Created a search string “cheat sheet” for our ATS - Go back to list of req numbers you created from Research 2. Paid Tools - Linked. In Recruiter - CRM (Avature) - Monster Search - Jigsaw - Zoom. Info 3. Community Meetings - Established a bi-weekly community meeting to share top candidates with recruiters 9 Intuit Proprietary & Confidential
Data & Calibration 1. Results – Data tells the story - Response Rate - Outreach - 1: 1’s, SCRUM, email updates, IM, phone call - include this in your strategy 2. Calibrate - What’s working - What’s not working - On the fence with… 3. Keep going - Established a bi-weekly community meeting to share top candidates with recruiters 4. Innovate! - Low ROI, pulling additional levers 10 Intuit Proprietary & Confidential
Levers 1. Rinse + Repeat - More broadcasting - Go deeper on target lists 2. Additional Levers - You. Tube video - User Group Sponsorship - Paid Postings/Ads - Contests - Agencies - Create on Linked. In Sub. Group/Community 3. ROI on pieces of strategy - Keep it simple, if targeting XYZ company is working, stay the course 4. SWAT - Divide & Conquer on a search 5. Everyone Recruits - Mini Social Boot Camp for hiring team Innovate through Social 11 Intuit Proprietary & Confidential
Building Accountability for Strategies 1. Measure - Social Footprint - Search Engine Reports - Google Analytics 2. Central Document Storage - Share. Point - Attach to Requisition - Google Docs 3. Strategy Scrub - Exercise to help keep things fresh - Quarterly - Flexible with look/feel 12 Intuit Proprietary & Confidential
Top Ten Sourcing Mistakes 10. Don’t know much about history 9. Only source is social 8. Too much asking and not enough recommending 7. Ignore the ATS 6. Must find candidates through a super complex search 5. Don’t prioritize and re-prioritize 4. Low say-do ratio 3. Generalize without data 2. Don’t strategically disconnect 1. Don’t document their old school/new school strategies Strategies are a required performance indicator on the sourcing team 13 Intuit Proprietary & Confidential
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