old project title Project Title new project blurb

old project title? Project Title (new? ) project blurb / tag-line (note this language on the blog announcing you)

Month 1 Summary Number of Interviews Conducted since Boot Camp: ____ Top 3 Updates / Insights / Stories you’d like to share: ● ● Top 3 (if any) Questions / Barriers you’d like to bring up (to be discussed at the end) ● ●

Your Plain Language Explainer 1 to 3 lines that summarize your Ignite effort (problem, goal, etc) This is written like you’re talking to a 6 year old.

Customer Segments End-users ● ● ● Job titles and organizations of your key end-users Decision Makers ● ● ● Job titles and organizations of your key decision maker(s) Influencers (Experts)? ● Job titles and organizations of your top influencers Skeptics? ● Job titles and organizations of your top skeptics

Primary End-User Persona [Put that label / customer segment here] ● ● ● Is that person an internal or external stakeholder? What’s their specific role / job description in your ecosystem? How old are they likely to be? What drives them? What is their biggest frustration? A few bullets describing that person. . . What is one key thing you’ve learned about / from them (from the interviews)?

Second End-User Persona (optional) [Put that label / customer segment here] ● ● ● Is that person an internal or external stakeholder? What’s their specific role / job description in your ecosystem? How old / what SES level are they likely to be? What drives them? What is their biggest frustration? A few bullets describing that person. . . Are there three things you’ve learned about / from them (from the interviews)? ● ●

Primary Decision Maker Persona [Put that label / customer segment here] ● ● ● This is the type of person that controls the time of your end-user; so it’s likely their supervisor This is the person that -- if they buy into your idea -- then you’d be off an running What is their role / job description? How old / what SES level are they likely to be? A few bullets describing that person. . . Are there three things you’ve learned about / from them (from the interviews)? ●

Other Personas? (optional) If you have other key customer segment types / personas, then you can put them here. ● ● ● What is their role / job description? How old / what SES level are they likely to be? A few bullets describing that person. . . Are there three things you’ve learned about / from them (from the interviews)? ● ●

Vision Statement Look 5 years out and describe -- as concretely as possible | with as much specificity as you can -- where you’d like to be and the benefits of being there. Consider the following: How do you know whether you would have made an impact? What are the key metrics or measurements that would indicate that? ● Will you have saved people time? (who? ) ● Will you have saved people money? (who? ) ● Will you have saved lives? (who? ) ● Will you have improved a service? (how? )

What do you hope to accomplish / test in the next 3 months? Please describe your Ignite project plan here. Some sentence starters to consider: We plan on testing whether X is better than Y… We plan on testing whether X leads to Z. . . We plan on building and testing [your product]… We plan on testing new ways of deliverying [your service]. . . We plan on testing ways to improve [your process]…