Offroad 18 Full Throttle Bajaj Qute Rudrakar Mondal
Offroad’ 18 Full Throttle Bajaj Qute Rudrakar Mondal Aniket Kamble Presented by: p 18 rudrakar@iima. ac. in IIM, Ahmedabad Batch of 2018 -20 p 18 aniket@iima. ac. in IIM, Ahmedabad Batch of 2018 -20
2 Our Target Group Auto Rickshaw Drivers • Owners of old and less profitable Rickshaws • Those who drive rented autos, want to buy their own Taxi/cab Drivers: • Owners of old and less profitable Taxis • Those who drive rented taxis and want to buy their own • Those who own multiple taxis/cabs and run business New Enthusiasts: • Want to enter in this profession • Those who don’t want to drive rickshaw but can’t afford cabs
3 Target Cities Thiruvananthapuram Mumbai Kolkata • First launched in Kerala so initial focus should be on Thiruvananthapuram, So that it can be project it as success model • Many drivers of old taxis and autos in Kolkata may upgrade. Where the auto has a mileage of 20 -25 kmpl, QUET is having mileage is far better than autos and cabs, so profit margin will increase • High demand for taxis and autos, High driver availability due to lower income segment group in Mumbai
4 Target Cities Delhi Chennai • Pollution problem in Delhi, Govt. mandates to use CNG • Tamil Nadu has the highest number of registered taxis in 2014 -15 (3, 49, 000). If the old taxis can be replaced with QUET it will be a great success.
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