OFFICIAL EDUCATION SPONSOR WORKSHOP Capitalizing on the Future

Consumers across the globe are concerned about dealing with low energy levels. Very/somewhat concerned

There is a large imbalance between placing importance on energy and being satisfied with

A consumer’s food and beverage purchase decision is positively impacted by specific energy –

Protein is the ingredient most associated as having benefits for improving energy. Top ingredients

Factors That Improve Energy That Can Be Addressed By Supplementation Better Blood Flow Delivery

What Determine’s Product Greatness • • • A Well –Defined Purpose A Well-Understood Function

Your Next Product Determine your target consumer Women, younger, older, etc. Select method of

Is Caffeine Generally Recognized as Safe? • FDA Regulation – 182. 1180 –caffeine •

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OFFICIAL EDUCATION SPONSOR WORKSHOP: Capitalizing on the Future of Energy Drinks, Shots & Supplements

Consumers across the globe are concerned about dealing with low energy levels. Very/somewhat concerned about preventing a lack of energy Very concerned 38% 41% Somewhat concerned 41% 52% 40% 41% 39% 47% 43% 39% 24% Mexico Brazil Italy China © 2016 Natural Marketing Institute (NMI). All Rights Reserved. 34% US 21% France 12% Germany 2

There is a large imbalance between placing importance on energy and being satisfied with energy levels. Having enough energy to do what I want to do… Is very important to me I’m very satisfied 69% 20% © 2016 Natural Marketing Institute (NMI). All Rights Reserved. Almost a 50% gap between importance and satisfaction 3

A consumer’s food and beverage purchase decision is positively impacted by specific energy – boosting health benefits. “I would be more likely to purchase a food or beverage which had the benefit of boosting energy” © 2016 Natural Marketing Institute (NMI). All Rights Reserved. 41% of the GP Up 11% from 2012 Top health benefit mentioned 4

Protein is the ingredient most associated as having benefits for improving energy. Top ingredients associated with boosting energy Protein 20% Superfruits (e. g. , acai, goji, mangosteen) 13% Green tea 13% Antioxidants 13% Vitamin D 11% Omega 3's 9% Whole grains 9% Fiber 8% Probiotics 7% Acai Calcium 6% 5% © 2016 Natural Marketing Institute (NMI). All Rights Reserved. 5

Factors That Improve Energy That Can Be Addressed By Supplementation Better Blood Flow Delivery of Materials For Cellular Health Better Fuel Utilization Absorption Into Cells Improved Oxidation Parameters Improved Focus and Concentration Improved Recovery (from exercise and disease

What Determine’s Product Greatness • • • A Well –Defined Purpose A Well-Understood Function A Well-Marketed Position Good Social Media Traction Lots of Money • IT SHOULD ACTUALLY WORK

Your Next Product Determine your target consumer Women, younger, older, etc. Select method of delivery Capsules, tablets, powders, liquids Determine your market positioning Claims and overall product benefits Select a full dose of at least three of the “Ingredient Category Slide” ingredients but one from every category is favored Potential for dose-reduction with complimentary ingredients Ensure ingredients can be substantiated Go make money

Is Caffeine Generally Recognized as Safe? • FDA Regulation – 182. 1180 –caffeine • “tolerance 0. 02 percent” • Limitations, restrictions, or explanation. This substance is generally recognized as safe when used in cola-type beverages in accordance with good manufacturing practice. • Food ingredients were listed as GRAS in part 182 of this chapter during 1958 -1962 without a detailed scientific review of all available data and information relating to their safety © 2015 Rivkin Radler LLP 9