ODONATA PUBLISHING MALAYSIA Presentation by Chia Shu Yi

ODONATA PUBLISHING MALAYSIA Presentation by Chia Shu Yi

SELF INTRODUCTION

Odonata Publishing, Malaysia CHIA SHU YI Editorial Manager

Personal Profile Name: Chia Shu Yi Sex: Female Nationality: Malaysian Graduated from: Tunku Abdul Rahman University, Malaysia Major: Bachelor of Arts (Chinese Studies)

Working Experience: 1. Joined PEP Publications 2. Joined Odonata Publishing • Editor (2009) • Assistant Editorial Manager (2010) • Editorial Manager (2012)

ABOUT MALAYSIA

ABOUT MALAYSIA • a multiracial, multicultural and multilingual country • three main ethnic groups: Malay, Chinese, Indian • total population: 28. 3 million • Malaysian citizens: 91. 3% • non-Malaysian citizens: 8. 7%

ABOUT MALAYSIA • Malays: 50. 3% • Chinese: 21. 7% • Indians: 6. 5% • Male: 51. 6% • Female: 48. 4%

PUBLISHING INDUSTRY IN MALAYSIA

PUBLISHING INDUSTRY IN MALAYSIA • approximately 500 publishing firms in Malaysia • majority registered with the Ministry of Education • around 150 actively producing books for the open market • about 25 Chinese publishers - eg: Mentor Publisher, Pelangi Publishing Group, Bukuganda Digital and Publishing, Got One Publisher, Big

ODONATA PUBLISHING

ODONATA PUBLISHING • located at Kuala Lumpur, Malaysia

ODONATA PUBLISHING • established in 1999, by Mr Khor Ewe Pin • objective: cultivating the reading habit of young children • books published: picture books, government school textbooks, comics, illustrated novels, young adult novels and adult fiction

ODONATA PUBLISHING • approximately 400 titles published since 1999 1) PRE-SCHOOL SERIES:

ODONATA PUBLISHING 2) YOUNG ADULT NOVEL SERIES:

ODONATA PUBLISHING 3) ILLUSTRATED NOVEL SERIES:

ODONATA PUBLISHING 4) COMIC SERIES:

ODONATA PUBLISHING • various titles hit The International Chinese Newsweekly Malaysia Bestsellers’ Book List for more than 400 weeks since 2006 • At 2009, sold the copyrights of 14 titles to publishers in China and Taiwan

PUBLISHING TREND IN MALAYSIA

PUBLISHING TREND IN MALAYSIA • majority started to move into the potentially lucrative Young Adult market • a few Chinese publishers, such as Mentor Publisher and Got One Publisher, continue to produce Chinese reading materials for the adults

FACING CHALLENGES IN THE PUBLISHING INDUSTRY

FACING CHALLENGES IN THE PUBLISHING INDUSTRY • Among the 6. 9 million of Chinese population, only 3 to 4 million read Chinese materials • In 2006, Odonata published its first young adult novel, titled Seven Days, 3, 000 copies were sold for its first print

FACING CHALLENGES IN THE PUBLISHING INDUSTRY • existing book market could not expand with the limited number of readers • National Book Council of Malaysia • Malaysian Book Publishers Association • coordinators between the

FACING CHALLENGES IN THE PUBLISHING INDUSTRY • Odonata started to participate in various international book fairs in Beijing, Taiwan, Frankfurt and Tokyo • promoting our books to the international market

FACING CHALLENGES IN THE PUBLISHING INDUSTRY • In 2006, sold our Simplified Chinese copyright to Qingdao Publishing House, China

FACING CHALLENGES IN THE PUBLISHING INDUSTRY • traditional publishing houses will be facing a major threat from ebook • stay relevant, keep in pace with the technological advances

ODONATA PUBLISHING MALAYSIA Thank you