Odense March 10 th 2015 Market Management Anthropology

Odense March 10 th, 2015 Market Management Anthropology The Master degree ‘Plan B’ Søren Askegaard, Ph. d. Head of studies Department of Marketing and Management, SDU 1

First and foremost… • It is a plan B ! • The work towards pre-qualification of an independent Master degree for the BSc MMA program continues • ”Universities remain, but Ministers wane…” – Quote: Henrik Dam, vice-chancellor, SDU • Tomorrow: first meeting with a political contact • However, not all is bad… – From a pragmatic perspective, cand. merc is ”easier to sel” than a cand. soc. – The proposed model is actually quite good (if you ask me…) Consumption studies Jeppe Trolle Linnet 2

Plan B • Good enough to be acceptable • Sufficiently cumbersome to sustain the drive towards a better solution • Subject to legal and administrative restrictions – Not ”possible” to make a distinct profile • The question of prerequisites – 5 ECTS microeconomics – 5 ECTS finance – August upgrading course(s) Consumption studies Jeppe Trolle Linnet 3

Cand. soc. Market Management Anthropology 4 th semester Master’s thesis 30 ECTS 3 rd semester Compulsory field work 30 ECTS 2 nd semester 1 st semester Elective course Market-based product and service design Advanced market anthropology 10 ECTS Economic transformations Markets, technology and society Advanced anthropology of business 10 ECTS 4

Cand. merc. marketing, globalization and culture 4 th semester Master’s thesis 30 ECTS 3 rd semester Elective courses, study abroad or field work Max. 30 ECTS 2 nd semester 1 st semester Globalization Processes Consumption Studies Market and Communication Ethnography 10 ECTS Marketing Theory Marketing Across Cultures Doing Business in Emerging Markets 10 ECTS 5

Cand. merc. marketing, globalization and culture, MMA profile 4 th semester Master’s thesis 30 ECTS 3 rd semester Elective courses, study abroad or field work Max. 30 ECTS 2 nd semester 1 st semester Market-based product and service design Advanced market anthropology Advanced anthropology of business 10 ECTS Marketing Theory Marketing Across Cultures Doing Business in Emerging Markets 10 ECTS 6

Cand. merc. marketing, globalization and culture, MMA profile 4 th semester Master’s thesis 30 ECTS 3 rd semester Elective courses, study abroad or field work Max. 30 ECTS 2 nd semester 1 st semester Market-based product and service design Advanced market anthropology Advanced anthropology of business 10 ECTS Marketing Theory Marketing Across Cultures Doing Business in Emerging Markets 10 ECTS 7

Questions? ? • An estimate of interest? Consumption studies Jeppe Trolle Linnet 8