October 10 13 2006 San Diego Convention Center
October 10 -13, 2006 • San Diego Convention Center, San Diego California How Service Providers Create Customer Loyalty and Win New Customers (SP-05) John Drolet – VP Service Provider Sales Aastra Telecom www. itexpo. com
Session abstract October 10 -13, 2006 • San Diego Convention Center, San Diego California • Today's carriers and service providers are searching for ways to gain a competitive advantage and retain their customers, but without the inevitable cost and cycle times inherent with traditional equipment deployment strategies that disrupt customer habit. It is essential that they tap consumer validated, on-demand feature sets to add value to their service quickly, securely, and cost-effectively in order to continue to realize market relevance. As Vo. IP, IM, and telephone service providers search for convergence applications that can capture and retain consumers, the key to widespread adoption is a deep understanding of mainstream market needs (read as traditional applications offered by Legacy PBX systems) and the importance of PSTN interoperability. It is critical to add value to what consumers use today by rapidly developing ondemand applications that are built on top of existing networks, bridging widely used online and PSTN communication tools without disturbing customer behavior. The presenter will discuss the next era of mainstream Vo. IP adoption and what service providers can expect as the application layer continues to separate from the underlying transport. www. itexpo. com
From Wired Centrex to Hosted Vo. IP October 10 -13, 2006 • San Diego Convention Center, San Diego California • Hosted IP Telephony has moved the Carrier to the DESKTOP. – The de-centralized PBX and traditional wired Centrex are replaced with Centralized Hosted Vo. IP; • Less capital investment • Focus on applications – web based dashboards, Unified Communications (UC), Content Delivery (XML) • In short “Vo. IP provides a platform for development” – We will focus on two emerging Vo. IP areas; • Application Development through XML and delivery through IP Telephones • Enterprise Mobility www. itexpo. com
The Vo. IP architecture allows application developers to address the user / IP telephone rather than the PBX. October 10 -13, 2006 • San Diego Convention Center, San Diego California Remote International Workers Headquarters / Large Office Branch Offices VOIP Aware Network Third Party Application / Server Farm Hosted IP Telephony Server Farm Small Office www. itexpo. com
IP phones are mini PCs, where is the application value? October 10 -13, 2006 • San Diego Convention Center, San Diego California XML - Extensible Markup Language www. itexpo. com
Aastra 480 i IP Phone October 10 -13, 2006 • San Diego Convention Center, San Diego California • Large screen IP phones present an application delivery interface for Carriers, Customers and Resellers alike. www. itexpo. com
XML architecture October 10 -13, 2006 • San Diego Convention Center, San Diego California Aastra SIP Phone Corporate LAN Access to Corporate applications HTTP Any protocol SIP Softswitch Web Server Application Aastra SIP Phone LAN Access to Internet applications Internet HTTP www. itexpo. com SIP Softswitch Web Server Public Web Server
XML Application example October 10 -13, 2006 • San Diego Convention Center, San Diego California www. itexpo. com
XML – Uses and Applications w/ IP phones October 10 -13, 2006 • San Diego Convention Center, San Diego California • Media and Information at your figure tips. • Enhancement to the Telephone feature set or use in vertical applications; Carriers and Service Providers, Human Resources, Travel and Hospitality, Education, Law Enforcement www. itexpo. com
Enhancements, Applications and Uses continued October 10 -13, 2006 • San Diego Convention Center, San Diego California § Carriers and Service Providers: Service level inquiry, Create Service § § § Orders, Account Balances & Billings, Calling Card Minutes Remaining, Send SMS Messages, Promotions & Notifications , Contact Center Metrics Human Resources: Available Vacation Days, Available Personal Days, 401 K balance, Clock-In/Clock-Out, Reserve Meeting Rooms, Shipment Tracking Travel and Hospitality: Current Balance, In-Room Dining Ordering, Delivery Dining Options, Extend Stay, Schedule Airport Shuttle, Request Housekeeping/Engineering, Leave Feedback, Wake-Up Call, Book Corporate Travel, Do Not Disturb Health Care: Test Results, Manage Appointment, Appointment Reminders, Take-Your-Medicine Reminders, Order Hospital Meals, Check Pharmacy Inventory, Schedule Blood Donation Education: Attendance, Request Substitute Teacher, Review Open Requests for Substitute Teacher, Schedule Classes, Request Dorm Room Change, School Closing Notification/Status, Parent Contact Info Law Enforcement: Amber Alerts, Traffic Ticket Plead By Phone, Fugitive Alerts www. itexpo. com
Aastra sponsored XML Sites Note: These sites changes often and some are under-development. October 10 -13, 2006 • San Diego Convention Center, San Diego California XML LABEL DESCRIPTION XML FIELD VALUE World Clock Current time http: //65. 205. 71. 13/xml/clock. php Horoscope Weekly updated http: //65. 205. 71. 13/xml/horoscope. php ESPN feed NBA, NFL, NHL http: //65. 205. 71. 13/xml/rss. php? feed=espn Google SMS Searching http: //65. 205. 71. 13/xml/google. php CNN feed, Top stories, http: //65. 205. 71. 13/xml/rss. php? feed=cnn Movies New Releases http: //65. 205. 71. 13/xml/rss. php? feed=movies Today Quote of the day http: //65. 205. 71. 13/xml/rss. php? feed=day Stock Quote using yahoo. com http: //65. 205. 71. 13/xml/stock. php Weather in North America http: //65. 205. 71. 13/xml/rss. php? feed=weather www. itexpo. com
Vo. IP and Mobility can they co exist? October 10 -13, 2006 • San Diego Convention Center, San Diego California www. itexpo. com
Enterprise mobility on the rise!
Mobility in the Hosted IP world include: October 10 -13, 2006 • San Diego Convention Center, San Diego California • Wi. FI – Early in the adoption curve. New devices being tested. • Analog and Digital Cordless Solutions – Digital Enhanced Cordless Telecom (DECT) • Recently released in the US, proven in Europe. • Cell Phones – Mass appeal. Disconnected from “Call Control” PBX or Hosted Centrex, tie in to Desk Telephones difficult. www. itexpo. com
DECT: What’s it all about? October 10 -13, 2006 • San Diego Convention Center, San Diego California • Designed for – – – Shipping since 1993, mostly in Europe. High capacity in building cellular structured network access Offering full roaming & handover Deployed and tested in over 115 countries Speech transmission quality comparable to the wired telephony service – Cost efficient implementations of system components – Vo. IP migration options www. itexpo. com
DECT superior to Wi. Fi for Voice applications? October 10 -13, 2006 • San Diego Convention Center, San Diego California Wi. Fi • Pros DECT • Pros – Shared with data access – Pricing – Ubiquity – Designed for Voice • WDCT spread spectrum 2. 4 and DECT 1. 9 GHz. – Digital quality – High range and high density Access Points. – Secured protocol – Mature standard – Scalability • Cons – Just for voice – New in North America • Cons – – – – Crowded 2. 4 GHz frequency No native handover between cells Complex radio deployment Poor range Wi. Fi security adds delay No power management, low battery life for handsets Early adopter stage presents risk DECT Vo. IP / SIP www. itexpo. com
Mobility Solution - Aastra SIP DECT - 1. 9 GHz IP-PBX (SIP enabled) IP Phone Ethernet Access Points Handover DECT handset Handover Roaming between Access points and locations DECT handset
Other Challenges October 10 -13, 2006 • San Diego Convention Center, San Diego California • Getting beyond the demarcation. • Staffing up to compete. • Customer service and response issues. • Wide scale deployment. • Pricing vs Traditional PBX/Premise based solutions. www. itexpo. com
Questions October 10 -13, 2006 • San Diego Convention Center, San Diego California www. itexpo. com
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