OCR Level 2 Cambridge Technicals in Business Unit
OCR Level 2 Cambridge Technicals in Business Unit 2: Business Organisations
The Coca Cola Company 1. 7 billion Coca. Through in the 1886, world’s Founded The Cola largest beverage Coca-Cola Company Diet Coke distribution system, is the world’s largest Capri-Sun 1 billion consumers in more beverage company, than 200 countries refreshing consumers Oasis Schweppes enjoy Company’s with the more than 500 beverages a rate sparklingatand stillof 1. 5 million …and 1. 7 billion servings a brands, which include: Fanta ready to day. 1 million drink teas and coffees
Aims and Objectives Anorder aim or objective statement of what a In for. Objectives the publicis toaunderstand what the Aims and are usually published to business is trying to achieve. focus on aims to do, a mission statement is company employees and other. Aims stakeholders. long term goals, objectives focus on short usually produced. term goals. The Coca Cola Company mission statement is called Example of an aim: Become the market 2020 vision. leader Example of an objective: Increase profit by 3% over the next twelve months
Coca-Cola 2020 Vision The mission is • broken To refresh down theinto world clear objectives – in mind, in seven body and areas: spirit 1. Vision • 2. To Winning inspire moments culture of optimism – through 3. Live our values our brands and 4. Focus onactions the market • 5. To Work createsmart value and make difference 6. Actalike owners everywhere we engage 7. Be the brand
Structure and organisation Businesses will often There can be many In order to achieve their be organised according functional areas in a to functional areas or aims and objectives, business, and the departments that can companies need to organisation chart be represented on an shows the clear have efficient and organisation chart. relationships that exist effective organisation. within the structure. The structure of the business will impact on it’s ability to meet it’s key objectives.
Structure and organisation A typical business structure could be: Managing Director Finance Director Management Accountant Finance Assistant Sales & Marketing Director Sales Manager Sales Team Marketing Manager Marketing Assistant Production Director Human Resources Director Production Manager HR Manager Production Supervisor HR Assistant
What will you learn? In this unit you will learn how to: Identify the Define aims purpose of a and objectives business setting for a business aims and Write aims and objectives for a Identify the main real business functional areas in two contrasting businesses Explain how these different areas link together and communicate
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