OCR CAMBRIDGE NATIONALS CREATIVE IMEDIA DIGITAL GRAPHICS LESSON

OCR CAMBRIDGE NATIONALS CREATIVE IMEDIA - DIGITAL GRAPHICS LESSON 11: R 082 - LEARNING OUTCOME 2 WHAT DO I NEED TO EVIDENCE IN MY PLANNING FOR “LEGISLATION”? Learning Outcome IDENTIFY WHAT LEGAL RESTRICTIONS MIGHT APPLY TO YOUR DIGITAL GRAPHIC AND DISCUSS WHAT YOU WILL DO ABOUT IT.

WHAT DO I NEED TO EVIDENCE IN MY PLANNING FOR “LEGISLATION”? What do these symbols mean? Last Outcome: What’s the difference between a PDF and a JPG? IDENTIFY WHAT LEGAL RESTRICTIONS Learning MIGHT APPLY TO YOUR DIGITAL GRAPHIC Outcome AND DISCUSS WHAT YOU WILL DO ABOUT IT. Last Lesson: Name 4 generic assets on a PS 4 Game cover What could happen if you released a digital graphic onto the market without checking copyright?

WHAT DO I NEED TO EVIDENCE IN MY PLANNING FOR “LEGISLATION”? IDENTIFY WHAT LEGAL RESTRICTIONS Learning MIGHT APPLY TO YOUR DIGITAL GRAPHIC Outcome AND DISCUSS WHAT YOU WILL DO ABOUT IT. Why am I learning this today? You need to consider all the different forms of legislation when planning a media product. Usually copyright is the biggest issue (even for a student!) but there are other restrictions you may need to observe like BBFC certification. Whilst you don’t need to dwell on this you simply need to make your client aware that you are aware of the potential legal restrictions and then tell them what you propose to do about it.

WHAT DO I NEED TO EVIDENCE IN MY PLANNING FOR “LEGISLATION”? IDENTIFY WHAT LEGAL RESTRICTIONS Learning MIGHT APPLY TO YOUR DIGITAL GRAPHIC Outcome AND DISCUSS WHAT YOU WILL DO ABOUT IT. Surface Learning: I understand what legal restrictions I might face during the planning. Deep Learning: I am able to discuss what the restrictions might be and discuss what I should do about them

WHAT DO I NEED TO EVIDENCE IN MY PLANNING FOR “LEGISLATION”? IN THE UK, COPYRIGHT DOES NOT HAVE TO BE REGISTERED – IT IS AUTOMATIC AND BELONGS TO THE AUTHOR OR CREATOR UNLESS TRANSFERRED BY WRITTEN AGREEMENT. UNLESS YOU WORK WITH PRODUCTION COMPANIES IT’S HARD TO VISUALISE WHAT IT WOULD BE LIKE TO WORK WITH THEM. THIS EXERCISE WILL HELP YOU GET YOUR POINT ACROSS. Learning Outcome IDENTIFY WHAT LEGAL RESTRICTIONS MIGHT APPLY TO YOUR DIGITAL GRAPHIC AND DISCUSS WHAT YOU WILL DO ABOUT IT. LET’S TALK COPYRIGHT - WHAT DO YOU ALREADY KNOW? DEFINITION: THE COPYRIGHT LAW IS A LAW THAT GIVES THE OWNER OF A PUBLISHED WORK THE RIGHT TO DECIDE WHAT OTHER PEOPLE CAN DO WITH IT. COPYRIGHT FALLS UNDER THE “INTELLECTUAL PROPERTY” CATEGORY WHAT YOU NEED TO KNOW: IF YOU HAVE CREATED SOMETHING IT IS YOURS FOR A SET PERIOD OF TIME. COPYRIGHT PROTECTS THE WORK SO THAT NO ONE IS ALLOWED TO USE IT THEY ARE ALLOWED TO USE THE WORK IF: THEY HAVE ASKED YOUR PERMISSION AND YOU HAVE GRANTED IT YOU ARE ALLOWED TO ASK FOR A FEE FOR THIS Complete Task O

WHAT DO I NEED TO EVIDENCE IN MY PLANNING FOR “LEGISLATION”? Learning Outcome IDENTIFY WHAT LEGAL RESTRICTIONS MIGHT APPLY TO YOUR DIGITAL GRAPHIC AND DISCUSS WHAT YOU WILL DO ABOUT IT. DISCUSS - WHAT DO YOU THINK IF AN INDIVIDUAL BREAKS COPYRIGHT LAW? INDIVIDUAL: LOSS OF SALES, THEY COULD BE MADE UNEMPLOYED, THEY WOULD HAVE TO COVER LEGAL EXPENSES DISCUSS - WHAT DO YOU THINK IF AN BUSINESS BREAKS COPYRIGHT LAW? BUSINESS: LACK OF TRUST, PROSECUTION, BRAND DAMAGED, FINED/SUED Complete Task O

WHAT DO I NEED TO EVIDENCE IN MY PLANNING FOR “LEGISLATION”? IDENTIFY WHAT LEGAL RESTRICTIONS Learning MIGHT APPLY TO YOUR DIGITAL GRAPHIC Outcome AND DISCUSS WHAT YOU WILL DO ABOUT IT. Complete Task P LOOK AT YOUR LIST OF ASSETS IN THIS SECTION YOU SHOULD BE WELL AWARE OF WHERE THE ASSET CAME FROM SO THAT YOU CAN ASK PERMISSION FROM THE COPYRIGHT HOLDER. FIND FOUR ASSETS YOU HAVE DECIDED TO USE IN THIS DVD COVER AND CITE THE WEBSITE CITE = WRITE THE WEB ADDRESS DOWN, THIS CLEARLY DEMONSTRATES YOU KNOW WHERE THE IMAGE CAME FROM.

WHAT DO I NEED TO EVIDENCE IN MY PLANNING FOR “LEGISLATION”? Learning Outcome IDENTIFY WHAT LEGAL RESTRICTIONS MIGHT APPLY TO YOUR DIGITAL GRAPHIC AND DISCUSS WHAT YOU WILL DO ABOUT IT. Intellectual Property - Copyright What can be done about copyright? You could suggest to your client that you gain a creative commons license. Research what this company does. Complete Task Q CREATIVE COMMONS IS AN ORGANISATION THAT TRIES TO MAKE CREATIVE WORK AVAILABLE FOR OTHERS EXPLORE THEIR WEBSITE: WWW. CREATIVECOMMONS. ORG THE COPYRIGHT HOLDER MAY GRANT YOU A CREATIVE COMMONS LICENCE ALLOWING YOU TO USE THEIR MATERIAL. THERE A COUPLE OF DIFFERENT TYPES OF CC LICENCE: CC BY – YOU CAN USE THE MATERIAL HOWEVER YOU WANT AS LONG AS YOU QUOTE THE SOURCE. CC BY NC – YOU CAN USE THE MATERIAL ONLY FOR NON-COMMERCIAL PURPOSES SO YOU CANNOT PROFIT FROM ITS USE BUT MUST STILL QUOTE THE SOURCE. OTHER LICENSES AND CONSIDERATIONS GNU FREE DOCUMENT LICENCE (GFDL) – A LICENCE ORIGINALLY USED BY WIKIPEDIA AND OTHERS TO SHARE CONTENT FREELY. (GNU IS A TYPE OF FREE SOFTWARE FOR CONSTRUCTING WEB PAGES. ) WIKIPEDIA NOW USE A CC BY SA (SHARE ALIKE) LICENCE. IF SOMETHING IS LABELLED AS BEING ‘PUBLIC DOMAIN’ THEN IT IS NOT COPYRIGHTED, SO YOU CAN USE IT HOWEVER YOU LIKE.

WHAT DO I NEED TO EVIDENCE IN MY PLANNING FOR “LEGISLATION”? IDENTIFY WHAT LEGAL RESTRICTIONS Learning MIGHT APPLY TO YOUR DIGITAL GRAPHIC Outcome AND DISCUSS WHAT YOU WILL DO ABOUT IT. Surface Learning: I understand what legal restrictions I might face during the planning. Deep Learning: I am able to discuss what the restrictions might be and discuss what I should do about them

WHAT DO I NEED TO EVIDENCE IN MY PLANNING FOR “LEGISLATION”? Learning Outcome IDENTIFY WHAT LEGAL RESTRICTIONS MIGHT APPLY TO YOUR DIGITAL GRAPHIC AND DISCUSS WHAT YOU WILL DO ABOUT IT. O D T A H W D N A C F B B E H T E WHO AR THEY DO? ? Y F I S S A L C Y E H T O D S T C U WHAT PROD Complete Task R Complete Task T E G A IM G IN V O M O T Y L P P A Y L N O C F B B E H S T C U D O R P T OF COURSE T IN R P O S L A E R E H T , S T E C R U A T A H T S R E V BASED PROD O C 4 S P D N A S E L IC T R A E SUCH AS MAGAZIN D BY OTHER ORGANISATIONS. LEGISLATE ? O D A S A E H T O D WHAT ? O D I G E P S E O D T A WH E R U S S A E R O T T N A W L IL W U O Y E S E H T G S IN A K S A N M IO E T R A A IS U N O A Y G R IF O E S E H T D N A T S R E D N U U O Y T N IE L C R U O Y WELL. WWW. BBFC. CO. UK

WHAT DO I NEED TO EVIDENCE IN MY PLANNING FOR “LEGISLATION”? IDENTIFY WHAT LEGAL RESTRICTIONS Learning MIGHT APPLY TO YOUR DIGITAL GRAPHIC Outcome AND DISCUSS WHAT YOU WILL DO ABOUT IT. Surface Learning: I understand what legal restrictions I might face during the planning. Deep Learning: I am able to discuss what the restrictions might be and discuss what I should do about them