OCLC Online Computer Library Center Identifying Target Audiences

OCLC Online Computer Library Center Identifying Target Audiences 1

Session Purpose OCLC Online Computer Library Center In this session, we will discuss different target audiences and how to identify the right individuals or groups that can help the library achieve its advocacy goal. 2

Session Agenda OCLC Online Computer Library Center In this session, you will: 1. Discuss the concept of target audiences and why they are important for library advocacy. 2. Identify specific primary and secondary target audience members and community allies who can help your library achieve its advocacy goal. 3. Discuss different attitudes and perceptions toward potential target audiences and the effect it could have on outreach efforts. 3

What are Target Audiences? OCLC Online Computer Library Center 1. Primary audience 2. Secondary audience 3. Stakeholders 4

Who is a Primary Audience? OCLC Online Computer Library Center Primary = Decision-makers: A person or group of people who can change policies or provide funding that a library needs to meet its advocacy goals. 5

Who is a Secondary Audience? OCLC Online Computer Library Center Secondary = Influencers: An individual or group of people who can influence the primary audience. 6

OCLC Online Computer Library Center Who are Library Stakeholders? Library Stakeholders = Community Allies: An individual, organization, business, foundation, or other partner that can help promote the value of the library in the community and build community support. 7

All Audience Sectors OCLC Online Computer Library Center Primary = Decision-makers Secondary = Influencers Stakeholders = Community Allies 8

Activity: Identifying Target Audiences OCLC Online Computer Library Center Q: A: Who can help your library reach its advocacy goal to increase funding for library services and materials? • Decision-makers • Influencers • Library stakeholders 9

Activity: Character Cards OCLC Online Computer Library Center 10

OCLC Online Computer Library Center Activity: Attitudes and Perceptions 11

Advocacy Action Plan Workbook OCLC Online Computer Library Center 12

OCLC Online Computer Library Center Activity: Identifying and Understanding Target Audiences 13

Closing OCLC Online Computer Library Center Reviewing our agenda: ü Discuss the concept of target audiences and why they are important for library advocacy. ü Identify specific primary and secondary target audience members and community allies who can help your library achieve its advocacy goal. ü Discuss different attitudes towards and perceptions of potential audiences and the effect it could have on outreach efforts. 14

Evaluation OCLC Online Computer Library Center Please fill out your Session Feedback Form. 15