Ocean Enterprise Unlocking a Secret Zdenka Willis Director

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Ocean Enterprise Unlocking a Secret Zdenka Willis Director, US IOOS Program Office NOAA- National

Ocean Enterprise Unlocking a Secret Zdenka Willis Director, US IOOS Program Office NOAA- National Ocean Service

Sustainable Planning – So What? Peruvian Anchovy Photo credit: WWF Photo credit: Hightower report

Sustainable Planning – So What? Peruvian Anchovy Photo credit: WWF Photo credit: Hightower report Fishmeal Photo credit: PT SUMBER YALA SAMUDRA Photo credit: Clemson University Story credit: BNY Mellon

Coastal Vulnerability Around the World

Coastal Vulnerability Around the World

Coastal Communities: Vital to U. S. and International Economies 45% of the U. S.

Coastal Communities: Vital to U. S. and International Economies 45% of the U. S. national gross domestic product is contributed by coastal communities. Ø 51 million jobs Coastal counties contain 53% of the nation’s population - but account for only 17% of U. S. land area (excluding Alaska). Coastal habitats help reduce impacts of floods, storms, and climate change on coastal communities by absorbing water, wave energy, & other stressors.

U. S. IOOS® Enables decision making every day and Fosters advances in science and

U. S. IOOS® Enables decision making every day and Fosters advances in science and technology by: Linking Federal Agencies with IOOS Regions to increase the # of observations Leveraging information from disparate sources into tailored products • A national program comprising 17 federal agencies • 11 Regional Coastal Ocean Observing Systems • Observation, data management, modeling and analysis 5

Tools of IOOS

Tools of IOOS

Valuing IOOS – Not a new concept 1853 Today Mathew Fontaine Maury Marine Transportation

Valuing IOOS – Not a new concept 1853 Today Mathew Fontaine Maury Marine Transportation Oil and Gas Aquaculture Climate Study Homeland Security Single Purpose Data for charts Weather Services Agriculture Fisheries Ecosystem Services … Many Purposes Difficult to quantify value Credit: Rayner – IOOS Summit 2012 White Paper

Industry Study Framework Provider Intermediate Users End Users Credit: Rayner – IOOS Summit 2012

Industry Study Framework Provider Intermediate Users End Users Credit: Rayner – IOOS Summit 2012 – white paper

Other Studies Annual Review of UK Marine Scientific Industries 2012 Key Findings • Commercial

Other Studies Annual Review of UK Marine Scientific Industries 2012 Key Findings • Commercial Marine Science and Technology more than doubled since 2010 • Market confidence is high: 81% forecast growth in the market • Small to Medium companies dominate the sector • Skill shortages present a barrier to future performance in MST • Offshore oil/gas largest sector; but renewable energy saw growth

Canada's Marine Tech Industry

Canada's Marine Tech Industry

San Diego Study Overall Findings • Total employment: 46, 000 jobs Total Revenues: $14

San Diego Study Overall Findings • Total employment: 46, 000 jobs Total Revenues: $14 billion (2011) San Diego Blue Tech Findings • • Highly differentiated industry – 14 sectors in San Diego; 71 sub-sectors Prevalence of multi-use technologies from small, specialized firms Largely invisible in local markets / limited public & government awareness Little baseline economic data due to nonspecific NAICS codes Highly export-oriented – typically 40 -60 percent Markets exist in virtually every country around the world Growth in most sectors strongly outpaces world economic growth

Marine Technology Industry Study • Marine technology industry is an important partner and stakeholder

Marine Technology Industry Study • Marine technology industry is an important partner and stakeholder • First step toward assessing the economic impact of the marine ocean technology sector in the U. S. • Collection and analysis of both qualitative (interviews) & quantitative data (survey). http: //www. usworks. com/usioos/ 12

U. S. IOOS - High Frequency Radar Network Stakeholders • Operated by 30 institutions

U. S. IOOS - High Frequency Radar Network Stakeholders • Operated by 30 institutions under IOOS • US company CODAR sells 80% worldwide Who Depends on it • USCG Search and Rescue • Oil spill response • Water quality • Criminal forensics • Commercial marine navigation • Offshore energy Search area decreased 66% in 96 hours • Harmful algal bloom warnings • Marine fisheries • Emerging - Maritime Domain Awareness • Emerging - Tsunami prediction 13

Growing Together • • CODAR 1984: Barrick and staff leave NOAA to form CODAR

Growing Together • • CODAR 1984: Barrick and staff leave NOAA to form CODAR company to commercialize HF radar 1986: CODAR Ocean Sensors, Ltd. officially founded. 1983 -88: first-generation CODARs; deployed North Sea offshore oil rigs. 1992: Second-generation CODARs 2002: 100 th Sea. Sonde sold 2009: Rapid overseas growth Today: 98% IOOS network; deployed in 30 countries Broken sales records last 3 years • • IOOS 2002: CA Prop 40 & 50 - $21 million is designated for the “Coastal Ocean Circulation Monitoring Program” (COCMP) 2004: IOOS project based < 15 radars 2005 -2006: Network emerges 2008: Network reached 100 2009: National Surface Currents Plan V 1 2012: O&M dollars in budget Today: > 130 Radars Global through Group on Earth Observations (GEO)

Without We wouldn’t have: 24% of wine 99% of shoes 97% of clothes Almost

Without We wouldn’t have: 24% of wine 99% of shoes 97% of clothes Almost all personal electronics 100% of

Without we couldn’t sell: Petroleum $60 b Soybeans $23 b Skin care & perfumes

Without we couldn’t sell: Petroleum $60 b Soybeans $23 b Skin care & perfumes $2 b $570 billion in 2011 Dumpers $ 4 b Bus tires $1 b

We couldn’t move Without: PORTS® and Industry Physical Oceanographic Real-Time System Center for Operational

We couldn’t move Without: PORTS® and Industry Physical Oceanographic Real-Time System Center for Operational Oceanographic Products and Services (CO-OPS) NOAA’s National Ocean Service PORTS Program • • Located in 22 States Purchases equipment from 43 manufactures Ø Sensors, cables, power supplies, modems, buoys and more

Oysters on the Half Shell + + Little wild set of oysters on US

Oysters on the Half Shell + + Little wild set of oysters on US northwest 2008 Whiskey Creek Hatchery lost 100% of oyster larvae Ocean Acidification was the cause Real-time Observing System established By 2010 productivity was back to 70%

Summary • Ocean observing is a partnership for lives and livelihoods • Marine Technology

Summary • Ocean observing is a partnership for lives and livelihoods • Marine Technology Industry is a key partner • Defining the Ocean Enterprise and its impact on our economy is a secret we need to unlock • We need your help in our study and spreading the word; connecting us to the right Associations to unlocking the Ocean Enterprise

Questions

Questions

U. S. IOOS: An Integrating Force for Good Private Sector Government Academia

U. S. IOOS: An Integrating Force for Good Private Sector Government Academia

Thank You Please Visit the U. S. IOOS Website ioos. noaa. gov

Thank You Please Visit the U. S. IOOS Website ioos. noaa. gov