Objective To identify features of LNWH and consider
Objective: To identify features of LNWH and consider audiences and industry contexts. Audience: categorisation and groupings Intellectual: ‘curating’, ‘democratic’, ‘accoutrement’ Women: ‘we’, ‘our’, ‘you’ repeated. Housewives: ‘togetherness, fire & cosy socks’, ‘home is spirit’, historical discussions, ‘cooking communally’, ‘books and kitchen’. Reformers: ‘Hygge’, digital technology references, educational references to Danish culture assumes lack of cultural competence, husband divorce joke, working from home. Everyday: Lauren Laverne- soft tone & accent, ‘ya in’, ‘cosy’. Are there any specialised audiences in this text?
Objective: To identify features of LNWH and consider audiences and industry contexts. Audience Interpretations Work in the following groups to create a knowledge tree of information on how the audiences may interpret this text. Positive? Negative? Educate? Inform? Entertain? To what extent does this text actually reinforce the BBC’s ‘creative’ message? Mode of address - relaxed and informal. - sarcasm on spelling of Hygge - Laverne directs questioning throughout - Laverne states “fail” – purity/piety/domesticity/virtue Structure - Topics more challenging at halfway point - Ends on references to the BBC including Bake Off
Objective: To identify features of LNWH and consider audiences and industry contexts. Power: Curran and Seaton the idea that the media is controlled by a small number of companies primarily driven by the logic of profit and power the idea that media concentration generally limits or inhibits variety, creativity and quality the idea that more socially diverse patterns of ownership help to create the conditions for more varied and adventurous media productions
Objective: To identify features of LNWH and consider audiences and industry contexts. Audience Interpretations How far does this text reinforce or challenge stereotypical views of women? What does this tell you about modern audiences? Radio 4 are trying to target young, modern women- does it succeed? (References emotional health & rebellion on food and rules) Apply Hall’s Theory
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