OASIS AND SOCIAL MARKETING PLATFORM COMPETITION SUBMISSION FORM

OASIS AND SOCIAL MARKETING PLATFORM COMPETITION SUBMISSION FORM Thank you for choosing to submit an entry to the Oasis and Social Marketing Campaign Competition. Please complete this form and send as a PDF to Carolina Gonzalez at carolina. gonzalezr@gmodelo. com. mx with the following subject: “Oasis and Social Marketing Entry: [Your Entry Name, COUNTRY, AND BRAND]. ” In your email, please also attach any related assets (i. e. video, storyboards, presentations, etc. ) and list them in the appropriate field at the end of this form. ENTRY NAME ENTRY BRAND ENTRY CONTACT ENTRY COUNTRY ENTRY CATEGORY

OVERVIEW Briefly describe your platform (100 words). FOCUS AREA Describe the overarching problem your platform seeks to address. OBJECTIVES Describe your platform’s key objectives.

TARGET AUDIENCE Describe your target audience and provide a rationale for the selection of this particular audience. TARGET BEHAVIOR(S) Describe the specific behavior(s) you are targeting and provide a rationale. PARTNERSHIPS List any key partners and their roles.

APPROACH Describe your approach, the tactics and channels you will utilize, and any other key information. DESCRIPTION OF EXTENSION (for existing campaigns only) Describe how the platform will be extended and the rationale for extending the platform. PLAN FOR EVALUATION Describe how you plan to evaluate your platform.

ASSETS List the file names and provide a short description of any platform assets you are including in your submission email. THANKS !