NVMe Markets Rising at Breakneck Speed with Even
NVMe Markets: Rising at Breakneck Speed with Even Better Days Ahead Eric Burgener, Research Vice President Infrastructure Systems, Platforms and Technologies Group August 2019 © IDC
Enterprise Storage Market Forecast, 2017 - 2022 CAGR NAFA+ 67. 2% SAFA -0. 4% HFA -1. 8% HDD -13. 2% * NVMe-based All Flash Array © IDC 2
The Transition to NVMe § A transition that is hitting performance-sensitive primary workloads over the next 3 -5 years “By 2021, NAFAs will drive over 50% of all primary external storage revenues” “By 2023, AFAs will account for 53. 2% of the external storage market” © IDC 3
Drivers of NVMe Deployment EXTERNAL STORAGE § Higher capacity § Better capacity utilization WORKLOAD REQ’TS § Enterprise data services § AI/ML-driven workloads SERVER-BASED STORAGE § Social media platforms § Lower latencies than SCSI § High performance DBs § Higher throughput density * Next generation applications NVMe over FABRICS § High availability § Sub 100 microsec latencies § Real-time NGAs* MATURING STANDARDS VENDOR PRICING STRATEGIES BROADER AVAILABILITY § Predictable performance © IDC 4
The NAFA System Solution THE HOST THE ARRAY § NVMe storage controllers § NVMe storage devices § Available in different storage architectures § Some support legacy SANs while others support only NVMe-o. F § § Some with mandatory client side footprints, some without Optional hardware acceleration HOST CONNECTIONS § SCSI or NVMe switched fabric SANs § SCSI: FC, Ethernet § NVMe-o. F: FC, Ethernet, Infiniband § NVMe-o. F Ethernet: Ro. CE, i. WARP, TCP, No. E § NVMe-o. F can support RDMA but doesn’t have to (FC, TCP, Infini. Band etc. ) © IDC 5
NAFAs Are Widely Available Pure Performance NAFAs Data Services NAFAs § Apeiron Data § Dell EMC Power. Max § E 8 Storage § HPE Primera § Excelero § Huawei Ocean. Stor Dorado V 3 § EXTEN § IBM 9100 § Pavilion Data § Kaminario K 2. N § Other startups § Net. App A 800 § Pure Storage Flash. Array//X THESE TEND TO ONLY SUPPORT NVMe-o. F HOST CONNECTIONS § Violin Systems XVS 8 § Western Digital N-Series § Other established providers © IDC 6
NVMe Purchase Drivers 48. 6% Performance 34. 9% Data mobility 27. 9% Ultimately helping to enable composable infrastructure Increased infrastructure density (reduce energy and floor space consumption to meet a particular application requirement) 41. 1% 32. 7% Enable more densely consolidated workloads (multiple workloads) Enable the use of hyperconverged infrastructure with a broader set of larger, more performance-sensitive workloads 33. 4% 35. 7% Wanted to better leverage larger capacity SSD sizes for increased efficiency Other, please specify 0. 0% 0 Source: IDC, 2018 Sample Size N = 401 10 20 30 40 % of Respondents 50 60 © IDC 7
The Key NVMe Purchase Driver: Performance What aspect of “NVMe performance” was most important to you? 30. 9% Needed lower latency 47. 9% Needed more throughput and/or bandwidth 52. 1% Needed more predictable storage performance Needed to tilt the IOPS/capacity ratio more in favor of IOPS 40. 4% Looking for increased infrastructure density (a smaller form factor) Other, please specify 45. 6% 0. 0% 0 Source: IDC, 2018 Sample Size N = 401 10 20 30 40 % of Respondents 50 60 © IDC 8
Key Drivers of NAFA Platform Selection Wanted a software-only solution 20. 9% Wanted availability features built into the storage platform 33. 2% Wanted an appliance that was easy to deploy and scale 35. 9% Wanted a non-proprietary solution 20. 4% 24. 2% Wanted to minimize the host-side software footprint Needed it to support Oracle RAC immediately 27. 2% Vendor references were well-matched to my workload requirements 26. 9% Lowest price for NVMe technology 21. 2% Best performance from an NVMe-based offering Other, please specify 39. 7% 0. 0% 0 10 20 30 % of Respondents 40 50 Source: IDC, 2018 Sample Size N = 401 © IDC 9
Broad Production Use of NVMe 72. 6% Currently using it in production Currently testing it but plan to deploy it in production in the next six months 24. 9% Currently testing it but plan to deploy it in production later than six months from now 2. 5% 0 Source: IDC, 2018 Sample Size N = 401 Are you using NVMe technology for production workloads? 20 40 % of Respondents 60 80 This refers to NVMe in any storage architecture, not just NAFAs © IDC 10
High Satisfaction with NVMe Very satisfied 53. 1% Somewhat satisfied 40. 9% Neutral 5. 7% Somewhat dissatisfied 0. 2% Very dissatisfied 0. 0% 0 How satisfied are you with your experiences with NVMe so far? 10 Source: IDC, 2018 Sample Size N = 401 20 30 % of Respondents 40 50 60 This refers to NVMe in any storage architecture, not just NAFAs © IDC 11
Two Deployment Models DEDICATED WORKLOAD § Lowest latencies § Fewer data services MIXED WORKLOADS § Multi-tenant management § Enterprise data services § Proven, mature OS © IDC 12
Factors Impacting NVMe Deployments Evolving Workloads Relative to SCSI § Real-time nature and scale of NGAs will demand NVMe more often § Equal or lower pricing driving faster installed base penetration § Workload consolidation to drive better infrastructure efficiencies § Some vendors still maintain a price premium for NVMe/TCP § NVMe performance with no custom content § This will be the volume NVMe -o. F deployment platform © IDC 13
Workloads Driving NVMe Deployments 47. 1% Batch-oriented big data analytics 68. 1% Real-time big data analytics Dedicated relational database environment (nonclustered database) 42. 9% 45. 9% Clustered database (like Oracle RAC) No. SQL database (Mongo. DB, Cassandra, Hadoop, etc. ) 35. 9% Mixed workloads (some combination of any of the above and/or any other workloads) 26. 7% Eric Burgener Research VP IDC 0. 0% Other, please specify 0 20 40 % of Respondents “By 2021, 70% of IT organizations will have at least one real-time big data analytics workload that they ALSO consider mission -critical” 60 80 Source: IDC, 2018 Sample Size N = 401 © IDC 14
Developments in Enterprise Storage § Slow move towards more server-based storage architectures • Benefits of software-defined storage largely driving this both on-prem and in the cloud § NVMe/TCP • Will be the volume leader due to its “off the shelf” nature • Will enable HCI to go after a broader set of enterprise workloads § Availability of persistent memory and storage-class memory (SCM) options on data services-based NAFAs • Will develop further over the next 12 to 18 months § Artificial intelligence/machine learning • Internal to systems as well as cloud-based predictive analytics § A change in deployment models for unified storage • Driven by NVMe performance and better multi-tenant management functionality for “peer protocol” implementations © IDC 15
Trends of Note with NVMe § Digital transformation is driving infrastructure modernization investments • High rate of Next Generation Application (NGA) deployment a driver of NVMe growth § Hyperscalars are deploying a lot of server-based NVMe storage • ODM Direct is the highest growth enterprise storage systems segment with an 8. 9% CAGR (5 years) and will hit $20 B in 2023 (26. 5% of overall enterprise storage) § Storage-class and persistent memory options still limited due to device availability and pricing • But vendors starting to support the capability © IDC 16
Key Take Aways FOR VENDORS § Workload requirements are the key purchase criteria § NVMe performance will be a short term differentiator § Established vendors need both SAFAs and NAFAs § At least consider a “parity” pricing approach (NVMe and SCSI) FOR END USERS § Plan your transition to NVMe for primary workloads over the next 3 years § Plan carefully for NVMe power consumption § Consider how best to leverage NVMe/TCP § Match storage architectures to workload requirements © IDC 17
Recent IDC Research Publications on NVMe § Transition to NVMe Should Include a Review of System-Level Power Consumption, (IDC #US 45151919, June 2019) § IDC Innovators: NVMe/TCP, 2019 (IDC #US 45088519, June 2019) § Violin Systems Drives Compelling Value for Enterprises with Its Extreme Performance Storage Platforms (IDC #US 44974419, April 2019) § IDC Tech. Brief: Persistent Memory and Storage-Class Memory (IDC #US 44891819, March 2019) § Enterprise NVMe Growth and Use Cases (IDC #DR 2019_BS 2_EB, March 2019) § Enterprise NVMe Market Developing Quickly with Offerings from Start. Ups and Established Players Alike (IDC #US 44852719, February 2019) © IDC 18
Thank You! © IDC
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