Nutrition Professional in Private Practice Private Practice Reasons
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Nutrition Professional in Private Practice
Private Practice ¢ Reasons for the growing trend l l ¢ Loss of jobs Desire for autonomy Set work schedules (work-life balance) Greater interest from general public in nutrition DC has consulting dietitians network and private practice manual
Private Practice ¢ Which skill areas will help someone in private practice to gain the “competitive edge”? Marketing! l Marketing strategy or business plan needed l How to sell service – create image l
Private Practice ¢ What qualities needed for future private practitioners? Entrepreneurial approach l Determination, perseverance, and initiative l Self confidence and speed in decision making helps manage l Self-directed, action-oriented, energetic, tolerant of uncertainty l
Private Practice ¢ Possible work settings? Everywhere! l Private office, medical centre, nursing homes, schools, private home, etc. l ¢ Possible practice roles? All! l Group education, research, evaluation, program design, individual counseling. . . l
Starting a Private Practice Know potential location ¢ Willing to pay for service? ¢ Acquire marketing skills ¢ Ensure sufficient funds ¢ Up to 3 years to establish practice ¢
Starting a Private Practice ¢ Know how to create contracts l lawyer needed? Set fees and hours of work ¢ Network! ¢ Don’t limit practice to one nutrition area ¢
Setting Fees ¢ 3 categories of business costs Salary l Benefits l Business and office expenses l Competition charges? ? ¢ Use fee schedule as guide ¢ Charge fair & competitive fee ¢
Required Readings ¢ ¢ Hasler, Brown, & Burns. (2009). ADA Position paper. Functional Foods. Ryan-Harshman, & Vogel. (2009). Nutritional genomics: A new frontier. Morin, & Castle. (2009, April). Nutritional genomics: Are Canadian consumers interested? Morin, & Castle. (2009, June). Knowledge and perceptions of nutritional genomics among Canadian healthcare professionals.
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