NUDGING STUDENTS to GAIN GLOBAL COMPETENCIES How My

NUDGING STUDENTS to GAIN GLOBAL COMPETENCIES How My. World. Abroad created a NUDGING PLAN ! by Jean-Marc Hachey & Claire Seringhaus for My. World. Abroad SLIDE SHOW TO FACILITATE DISCUSSION ABOUT My. World. Abroad’s NUDGING APPROACH OUTLINE: • What is NUDGING THEORY? (slides 2 to 4) • How to create a NUDGING PLAN (slide 5) • What content to include (slides 6 to 8) • The Go Abroad Cycle: target students who are going abroad (slides 9 to 13) • The School Year Cycle: target ALL students to motivate and learn (slides 14 to 15) • Two NUDGING PLATFORMS at My. World. Abroad (slide 16) • The Global Nudge Newsletter: 12 issues per year (slides 17 to 19) • Social Media Campaigns: 140 -405 messages in a year-long campaign (slides 20 to 21) • DISCUSSION EXERCISE (slide 22)

WHAT IS NUDGING THEORY? OBJECTIVE: NUDGING STUDENTS TO GAIN GLOBAL COMPETENCIES Taking a fresh approach to how students receive & process information about studying abroad: Nudging theory is based on indirect encouragement and enablement of behavior Concerns the design of purposeful choices to influence decisions students make Messaging is based on actual way students think & reality of their busy lives on campus

WHAT IS NUDGING THEORY? OBJECTIVE: NUDGING STUDENTS TO GAIN GLOBAL COMPETENCIES Advisors take a more nuanced approach using social media to impact student behavior Nudging is a means of simplifying how advisors reach students in timely fashion Timed to incrementally keep students on task

WHAT IS NUDGING THEORY? OBJECTIVE: NUDGING STUDENTS TO GAIN GLOBAL COMPETENCIES Each series of messages culminates in changed behavior Impacts thinking process Awareness of decision-steps Timely response to deadlines & expectations regarding academic goals

How My. World. Abroad created a NUDGING PLAN !

NUDGING STUDENTS TO GAIN GLOBAL COMPETENCIES NUDGING OBJECTIVES (in terms of learning) encourage students to study abroad build global awareness & cross-cultural skills maximize the career value of their international experiences

NUDGING STUDENTS TO GAIN GLOBAL COMPETENCIES TARGET AUDIENCES First year students, first generation students, diversity students. Students who have never been abroad. Students who are in the pipeline for going abroad (before during and after). Students who have expressed interest in going abroad, or are taking international courses. All the above

NUDGING ABOUT SPECIFIC KNOWLEDGE AREAS Cross-cultural Advice Career Advice (includes travel advice) (before during and after going abroad) INTERNATIONAL SKILLS • Your International IQ • Skills for Succeeding Abroad • Culture Shock • How to Be an Ethical International Volunteer • Women's Safety Abroad • The North American Identity in the International Workplace • Re-entry Shock BEFORE & DURING GOING ABROAD • The Go Abroad Application Process • How to MAXIMIZE the Career Value of Study Abroad • Career-boosting Strategies While Studying Abroad • Apply for an Internship Without Having Traveled Abroad • How to Survive Your First International Internship • Job Hunting While Abroad TRAVEL • Travel Advice • Budget Advice • Broad Advice on Go Abroad Options ADVANCED ADVICE (BEFORE & AFTER GOING ABROAD) • The Ideal International Profile • Debunking the Myths about International Work • Linked. In: Creating A Standout Student Profile • Social Media for Career Success • Marketing Your International Experience to Employers • Selling Your International Skills With an Elevator Pitch • International Resumes Are Different • Interviewing for an International Job Program Information • Specific for each school

TWO APPROACHES FOR SHARING INFORMATION FOR NUDGING STUDENTS TO GAIN GLOBAL COMPETENCIES The Go Abroad Cycle: TARGET AUDIENCE: Students who are in the pipeline for going abroad (before during and after). The School Year Cycle TARGET AUDIENCE: All Students. First year students, first generation students, diversity students. Students who have never been broad. Students who have expressed interest in going abroad, or are taking international courses. Students who are in the pipeline for going abroad (before during and after).

The GO ABROAD CYCLE (when to send out nudging messages) This graph is used for setting targets and charting key decision points.

The GO ABROAD CYCLE graph is used for setting targets and charting key decision points. . 1. GO ABROAD CYCLE 2. BEFORE, DURING, AFTER 3. 155 Messages 4. 50% each for Cross-cultural & Career Advice 5. Before = 47% of messages, During = 22%, After 31% 6. Career training 7. Confirmation of Pre-departure Career Plan 8. Email student while abroad to confirm Career Plan 9. 2 nd reminder to confirm Career Plan 10. Selling your international skills to employers

The SCHOOL YEAR CYCLE (When to send out Nudging Messages) This graph is used for setting targets & managing types of messages to a wide body of students.

The SCHOOL YEAR CYCLE graph is used for setting targets & managing types of messages to a wide body of students. . 1. SCHOOL YEAR CYCLE 4. Summer Vacation (DELIMA? ) 2. TWO BIG THEMES: FALL = Cross-Cultural Advice 5. 50% each for Cross-cultural & Career Advice 3. TWO BIG THEMES: WINTER = Career Advice 6. Fall = 41% -Winter = 45% -Summer = 14%

TWO NUDGING PLATFORMS at My. World. Abroad (1) The Global Nudge Newsletter (12 issues per year) (2) Social Media Campaigns (140 -405 messages/year-long plan)

Monthly THEMES for newsletter & social media AUG Set Your International Goals: NOW is the time to make plans! SEPT Back to school is here! Are you thinking globally? OCT Dare to Dream: Study Abroad & Change Your Life! NOV Look in the Mirror & See Your International Self DEC The Joys & Challenges of Going Abroad JAN Wishing You A Year of Cross-Cultural Excellence! FEB Languages: They’re international skills too! MARCH APRIL Spring Break, Summers Abroad & More So, You Want an International Job MAY Boost Your Career While You’re Traveling JUNE Let’s Look Back At Your International Year JULY Peer-to-peer Global Learning!

The Global Nudge Newsletter brings together TRAINING MATERIALS for Nudging (paper, PDF, HTML, quizzes)

NUDGING STUDENTS TO GAIN GLOBAL COMPETENCIES SOCIAL MEDIA CAMPAIGNS (140 -405 message in year-long plan)

DISCUSSION EXERCISE 1. Discuss your reaction to the nudging process of messaging to students. 2. Have you found students respond more favorably to a Newsletter or to social media? 3. Comment on the value of the Go Abroad Cycle or School Year Cycle: Do you see value in altering messages and volume at different times? What are the strengths and weaknesses of this methodology in managing the nudging messages? Which cycle would you choose (Go Abroad Cycle or School Year Cycle)? 4. Are messaging objectives different in the Career Office or Study Abroad office?