NU Directions Campus Community Coalition CampusCommunity Coalitions The

NU Directions Campus. Community Coalition Campus-Community Coalitions: The Lincoln/UNL Experience Reducing High-Risk Drinking. . . Together Thomas Workman, Ph. D. University of Nebraska-Lincoln tworkman 3@unl. edu 402 -472 -8155

HISTORY OF THE COALITION NU Directions Campus. Community Coalition Reducing High-Risk Drinking. . . Together Responsible Hospitality Council 1992 – Present • Community coalition dedicated to reducing problems associated with irresponsible alcohol service • Focus on voluntary compliance • Primary strategies -Peer intervention -Education NU Directions Campus/Community Coalition 1998 – Present • Campus/community coalition dedicated to reducing high-risk drinking among college students • Focus on environmental management • Primary strategies -Policy -Education -Enforcement

Philosophical Foundations • Shared Responsibility NU Directions Campus. Community Coalition Reducing High-Risk Drinking. . . Together – Responsibility for individual behavior is shared between the individual and the environment – All stakeholders within the environment need to share the responsibility for the condition of the environment • Inclusive Process – All Stakeholders have responsibility, and therefore a place at the table – Focusing on a common vision for an ideal environment leads to consensus – Community-wide consensus is critical for longterm environmental change

Coalition Activity • Led by a Strategic Plan NU Directions Campus. Community Coalition Reducing High-Risk Drinking. . . Together – GOALS focus on specific areas of the environment that need to be addressed based on analysis of the specific environment – OBJECTIVES focus on measurable changes of behavior related to that area – ACTIVITIES focus on specific interventions that show or promise evidence of creating the desired change in the target area • Organized by Workgroup – Coalition members self-select their workgroup based on interest, responsibility, expertise, and/or resources – Workgroups develop and implement interventions, continue environmental monitoring, and address any issues related to implementation – AD hoc committees used for interventions that require special experience/expertise

NU Directions Campus. Community Coalition Reducing High-Risk Drinking. . . Together

NU Directions Campus. Community Coalition Reducing High-Risk Drinking. . . Together

NU Directions Campus. Community Coalition Reducing High-Risk Drinking. . . Together

NU Directions Campus. Community Coalition Reducing High-Risk Drinking. . . Together

NU Directions Campus. Community Coalition Reducing High-Risk Drinking. . . Together

NU Directions Campus. Community Coalition Reducing High-Risk Drinking. . . Together

Lessons Learned Building and Sustaining a Successful Coalition • Top-level administrative support is necessary. • Start with “winnable” issues to build momentum. NU Directions Campus. Community Coalition Reducing High-Risk Drinking. . . Together • Reach consensus on coalition purpose and member role. Orient new members to the strategic plan/format. • Hire a staff member who understands community organizing. • Recruit communications expertise, develop a communications plan to support your strategic plan.

Lessons Learned Building and Sustaining a Successful Coalition • Educating the media is critical. NU Directions Campus. Community Coalition Reducing High-Risk Drinking. . . Together • Reinforce positive practices. • Provide opportunities for dialogue. All partners must be kept well informed. • Foster institutional ownership for longterm sustainability. • Celebrate coalition success.

As a coalition matures. . . NU Directions Campus. Community Coalition Reducing High-Risk Drinking. . . Together • Coalition maintenance is an ongoing task – Turnover is a reality – Philosophical debates re-emerge – Coalitions need re-energizing – Environments change through economics, generations, politics – Vision gets replaced by “plain sight”

Keeping the Mature Coalition Healthy NU Directions Campus. Community Coalition Reducing High-Risk Drinking. . . Together • Orient new members to the philosophy and history of the work • Return to the vision and mission • Rescan the environment • Strategic planning is an ongoing process • Get beyond maintenance – what’s the next mountain?

For more information: NU Directions Campus. Community Coalition Reducing High-Risk Drinking. . . Together NU Directions Linda Major, Project Director Tom Workman, Communications Student Involvement Lincoln, NE 68588 -0453 402/472 -2454 www. nudirections. org