NRL Policy Research Global Market Demand ValueAdded Commodity

NRL 기능성 식품 관련 분야 Policy Research Global Market Demand Value-Added Commodity Optimization Nutraceuticals & ` Functional Foods Clinical Studial/ Trials Nutraceutical Research Lab Phytochemicals Fingerprinting Bio-Assays Engineering (Process, Product Packaging)

NRL 기능성 식품 관련 산업분야 Pharm/Drug Ethical OTC ($90 billion) Food Industry Conventional Foods Food Ingredients Beverages ($426 billion) Nutrition Business Journal, San Diego, CA Nutraceutical Research Lab (예 : 미국) Functional Foods/ Nutraceuticals ($80 billion) Dietary Supplement Industry ($8. 9 billion)

NRL Issues in Functional Foods Legal questions (legal documentation, claims, clarity in labelling patent protection) Scientific proof of efficacy Competition with a balanced diet Correct dose Influence on the basic character of food Performance of the active ingredient in food (stability, degradation products, etc) Acceptance problem(e. g. taste) Value addition (plant variety, technology, product) Marketing channels (mainstream, mass market or niche) Correct (and innovative) consumer communication Reasonable pricing to perform in mainstream markets Long-term consumer compliance and product loyalty Nutraceutical Research Lab

NRL Marketing of Functional Foods Death Marketing Focus on disease and health risk Ex) Novatis : Avica (1999) Life Marketing Focus on well-being and healthy life style Ex) General Mills : Whole grains 「Nutritionally Positive Foods」 Nutraceutical Research Lab

NRL Six Priority Research Areas The gastrointestinal system - balanced intestinal flora and function as well as reduction of risk of colorectal cancer Defense against reactive oxidative species and oxidative damage The cardiovascular system - hypertension, heart function, serum lipoprotein levels, thrombosis, immune processes Substrate metabolism - obesity, insulin resistance syndrome and diabetes, osteoporosis Development, growth and differentiation Behavioral and psychological functions - mood state, cognitive performance Nutraceutical Research Lab

NRL 대표적인 국내 생산 기능성 식품소재 알로에 유산균 클로렐라 키토산 & 키토산 올리고당 Green tea extract Ginseng extract (saponin) 기능성 지질(sphingolipid, 인지질 등) Nutraceutical Research Lab

NRL 기능성 신소재의 산업적 성공 Nutraceuticals Dietary supplements Phytomedicine 생리기능성 (Specific) ex) 약용식물추출물 + 식품 기능성 (Bulky) Food ingridients 기능성 식품신소재 ex) 전분, 단백질, 지질, 향료 ex) ginseng extract, green tea extract, xylitol, fiber, chitosan, calcium, etc Nutraceutical Research Lab

NRL Herbal supplements are growing in market share and value, pushing overall market growth Nutraceutical Research Lab

NRL Categories of Botanical Function Food Ingredients Antioxidants Antimutagenic and anticarcinogenic agents Antimicrobial and antiviral substances Enhancers of the gastrointestinal function Immune modulators and stimulators Inflammation-inhibiting substances Cognitive enhancers (psychrotrophic/neuroregulatory substances) Oestrogen-modulators Blood-pressure-reducing agents Cholesterol-reducing agents Anti-allergenics Anti-diabetics Nutraceutical Research Lab

NRL Bio & Nano Tech-Food Interface Core Techmology Biotech • Genomics • Proteomics • Glyconomics • Bioinformatics Nanotech • DDS Medicinal Plant • Plant genomics Nutraceutical Research Lab • Biomarker • Nutragenomics • Metabolomics • Nutra. Informatics • NDS • Phytomedicine Target-based Nutraceutical Design

NRL Nutrition and Genomics Nutraceutical Research Lab

NRL 기능성 식품의 전망 질병예방용 식품 질병치료용식품 영양정보학 맞춤형 식품 신산업 창출 기능성식품의 과학적 근거 및 산업화 기반기술 확 립 PHYTOCHEMICALS • Screening & Bioassay • Bioavilability • Clinical evidence PROCESSING • High separation • Fermentation • Biofood design Nutraceutical Research Lab BIOTECH Material Technology Platform Technology • Biomarkers • Nutrient-gene interations NANOTECH • Nutrients delivery System(NDS) • Nano particle control