Nowa architektura wsparcia ekspansji zagranicznej Polska Agencja Inwestycji

Nowa architektura wsparcia ekspansji zagranicznej. Polska Agencja Inwestycji i Handlu SA

Advisor to the Board for Polish Investments Abroad Invest in Poland – Polish Information and Trade Agency Business location advisory – foreign investments – global expansion Blog: http: //aleksanderlibera. innpoland. pl/ Linked. In: http: //pl. linkedin. com/in/aleksanderlibera

Wsparcie dla firm. Nowy model.

Grupa PFR Zintegrowana oferta Grupy PFR, w zakresie pakietów finansowania eksportu, wyniesie łącznie nawet 60 mld zł. PFR jest instytucją wykonawczą Ministerstwa Rozwoju. Źródło: Polski Fundusz Rozwoju

Grupa PFR – JEDEN interface dla przedsiębiorców

1` Instrumenty Finansowe Wsparcia Polskiego Eksportu Finansowanie 36 mld zł Gwarancje 8. 2 mld zł Ubezpieczenia i faktoring 9. 6 mld zł Limity rozliczeniowe 3. 5 mld zł Fundusz ekspansji zagranicznej 1. 5 mld zł Ok. 60 mld zł

Polska Agencja Inwestycji i Handlu SA Promocja polskiej gospodarki i rozwój eksportu Wsparcie ekspansji zagranicznej polskich przedsiębiorstw Inwestycje zagraniczne w Polsce Kompleksowe usługi doradcze, promocyjne i informacyjne w nowej organizacji Zagraniczne Biura Habndlowe

Nowa jakość – Zagraniczne Biura Handlowe Docelowa struktura 69 Trade Offices na świecie Profesjonalizacja obsługi polskich firm Rekrutacja ekspertów rynkowych Usługi wspólne – usługi dedykowane Elastyczne struktury – dopasowane do wyzwań rynków zagranicznych

So you think about going global

Case study 1 Project: Polish hardware start up Very innovative product Expansion goal - USA Innovative product Pre - Orders! Great community fund raising! Community appreciation! Lack of market intelligence Stuck in preorders No major sales deals signed One potential deal in sight No roll out phase…

Case study 2 Project: Polish software developer Tailor made solutions Expansion goal - USA Location analysis! Open minded ! US clients on board Office - Boston Potential new offices to be opened soon Costs – HR – experience Lack of market intelligence First / only location choice – Sillicon Valley!

Case study 3 Project: Polish start up – digital marketing Tailor made solutions for big companies Expansion goal - USA Open minded! Potential US clients Location analysis! Support of IPA Business development door openers! Very innovative product Lack of market intelligence No financial muscle! First / only location choice – Sillicon Valley!

We are working with

#0 Does it make any sense? Do I have to invest abroad?

7 EU markets average 65% - big companies have export operations 39% - will expand more within the next two years 97% - satisfied with expansion Kronenberg Foundation - 2015 Polish companies

Expansion challenges Business Location Advisory Capital Market Intelligence

#1 What are you looking for?

Expansion goals New business Capital …

Expansion reality (very often unfortunatelly…) Lack of market intelligence No clear business development plan No short term / long term strategy

#2 Location – Location - Location

Tier 1 vs. Tier 2, Tier 3 locations Costs…

#3 Find the right balance: Competition landscape – Depth of market – Ecosystem

#4 Is it all about money?

#5 Do your homework! Market research vs study tours

Case study – what can be done Project: Polish ICT companies investing in UK - London Company profile: SMEs and big companies Investment location: London Date: 2013/2014/2015 Topic 1: Office space / co working spaces. Visits to Shoreditch, Whitechapel, Bloomsbury – Tech City. Google Campus, Central Working, Hoxton Mix, etc. Day 1 Topic 2: Grants / financing: Meetings with: tax / incentives consultants, VC representatives, etc. Networking event Live 3 D printing show @ Embassy of the Republic of Poland – ca. 100 City guests Topic 3: How to do business in London. Discussion with London & Partners Topic 4: Case studies: Meetings with companies already operating in Tech City Day 2 Topic 5: Human resources Topic 6: Legal / Tax Topic 7: Marketing Topic 8: You decide!

#6 Look for support

e. g. Investment Promotion Agency (your new best friend)

#7 Cut costs to a minimum but have a high local exposure!

#8 Hire the right talent! (Yup – it is expensive)

#9 Partnerships

#10 Do it all over again!

#. . . So what’s next?

e: invest@paiz. gov. pl w: www. paiz. gov. pl Dziękuję za uwagę!