NOT PROTECTIVELY MARKED DIGITAL IS THE NEW NORMAL

NOT PROTECTIVELY MARKED DIGITAL IS THE NEW NORMAL Deputy Chief Constable Gordon Scobbie

NOT PROTECTIVELY MARKED Policing in a digital age ………….

NOT PROTECTIVELY MARKED Facts on social media growth n 30 million registered users on over 700 million users worldwide n Up to 400, 000 people sign up to everyday n Now over 5 Billion n 90 million

NOT PROTECTIVELY MARKED What do we know about media users? ■ They post content online ■ Display their likes and dislikes ■ Like to take pictures and record videos ■ Can make it go viral

NOT PROTECTIVELY MARKED They post content online – Some is amusing Fenton! 2 million views

NOT PROTECTIVELY MARKED And when they witness something – photo from 7/7 bombing

NOT PROTECTIVELY MARKED To say they don’t feel safe – Bognor Regis Facebook Site – Make our streets safe again

NOT PROTECTIVELY MARKED To Organise Protests http: //www. ukuncut. org. uk And to respond while at a demonstration http: //twitter. co m/sukey. SMS

NOT PROTECTIVELY MARKED Social media as a news channel

NOT PROTECTIVELY MARKED Connectivity

NOT PROTECTIVELY MARKED How have Police responded ?

NOT PROTECTIVELY MARKED THE POLICE EVERYBODY ELSE

NOT PROTECTIVELY MARKED SOCIAL MEDIA REQUIRES BRAVERY

NOT PROTECTIVELY MARKED LISTENING Exploiting the benefits

NOT PROTECTIVELY MARKED TWIT CAM – YOU TUBE

NOT PROTECTIVELY MARKED ANGUS FOX Smartphone App

NOT PROTECTIVELY MARKED Protest in Dudley today, police come and #EDL support #EDL allowing muslims #EDL supporter to attack whites in Muslims with stabbed by Dudley knives rioting in Muslim in Dudley #EDL RT Protest #EDL don’tin react Dudley today, RTEDL police say to lies – police RT 100 s Muslims come There aresupport no #EDL say noand one been with knives rioting #EDL Muslims rioting misinformation RT #EDL police supporter say no attacked in ––Muslim get in. Dudley all being spread by stabbed one has by been #EDL thank you #EDL quiet #EDL – tolying inhere! stabbed. Dudley come police listen for–EDL accurate police tweets and support us tweets There are no Muslims rioting in Dudley all quiet #EDL no–one #EDL no one has #EDL stabbed, this is been attacked in misinformation. Dudley Follow for accurate facts

NOT PROTECTIVELY MARKED SUPPORT AND GUIDANCE

NOT PROTECTIVELY MARKED MAKING THE CASE n Learning through ‘engagement’ n Influential n World thinkers Events

NOT PROTECTIVELY MARKED You’ve got to grab their attention

NOT PROTECTIVELY MARKED Strategic Session for Police Leaders Google HQ – London Hamish Nicklin – Google ■ The ‘end of digital’ – Minority Report ■ Google Strategy – ‘mobile first’ ■ Police – ‘Digital First’

NOT PROTECTIVELY MARKED Google – 4 trends SOCIAL internet geared towards social sharing MOBILE Huge growth in smart phones VIDEO 33% of all internet traffic will rise to 90% soon CONVERGENCE Virtual/real world hard to separate

NOT PROTECTIVELY MARKED So what ? INSIGHT what are people thinking, doing, saying? CONSULTATION Constant ‘beta’mode DEMOCRATISATION Collaborate outside the organisation COMMUNICATION RISK Real time + powerful Attitude must change

NOT PROTECTIVELY MARKED National Strategy Agreed by ACPO n 3 main strands 1. KEEPING UP 2. JOINING UP 3. LEADERSHIP n Mandate from the top n

NOT PROTECTIVELY MARKED Governance – Keeping Up n Awareness sessions to forces n Focus on ‘engagement’ n Public order intelligence + investigation included

NOT PROTECTIVELY MARKED Joining up Public Order Marketing Counter Terrorism E Crime Stalking Missing Persons Children and Young Persons Internal Communications Operational Policing Corporate Comms Digital Engagement Events Policing Roads Policing Online Reporting

NOT PROTECTIVELY MARKED Governance – Joining up ACPO High Level Cross Business area on Digital Media n Set up with the purpose of joining up the use of digital media across policing in England, Scotland Wales n Representatives from Forces; and

NOT PROTECTIVELY MARKED UK position pre-riots National Guidance – Engage n National strategy signed off of by ACPO n Chief officers leading from the front n Good external links to Digital Agenda n

NOT PROTECTIVELY MARKED London Riots – August 2011

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NOT PROTECTIVELY MARKED People used social media to organise

NOT PROTECTIVELY MARKED West Midlands – Superintendent Mark Payne During Riots in Wolverhampton Used throughout to: n Update Communities n Prevent the spread of mis-information and rumour n 5000 plus new followers within 24 hours of riot

NOT PROTECTIVELY MARKED DANGERS OF NOT BEING INVOLVED WITH SOCIAL MEDIA IN EMERGENCY SITUATIONS n If no information is coming from the authorities n The gap will be plugged by speculation

NOT PROTECTIVELY MARKED Home Secretary Meetings August 2011 n Politicians, Police, Civil Servants, SM industry n Positive way forward n Value during crisis n Close current gaps n Switching off ‘not an option’ n

NOT PROTECTIVELY MARKED LESSONS LEARNED EVENT Tuesday 13 September 2011 Key themes n Forces who had already invested time using social media were better prepared when the disorders took place n Forces cannot deal with crisis situations and establish a meaningful social media presence at the same time

NOT PROTECTIVELY MARKED LESSONS LEARNED EVENT Tuesday 13 September 2011 Key themes n Recognition of the need for timely responses at the commencement of any potential disorder, critical incident or high level profile event

NOT PROTECTIVELY MARKED COMMUNITIES ‘Virtual’ and ‘Real’ came together

NOT PROTECTIVELY MARKED Capability Gaps n n n Lack of trained staff Insufficient technology – to monitor, analyse and capture No ‘local’ on-line community engagement No pre-planned intelligence co-ordination No 24/7 emergency contact with and

NOT PROTECTIVELY MARKED Governance – Joining up ACPO High Level Cross Business area on Digital Media n Set up with the purpose of joining up the use of digital media across policing in England, Scotland Wales n Representatives from Forces; and

NOT PROTECTIVELY MARKED Joining up ACPO High Level Group Digital Investigation DAC Kavanagh Digital Intelligence ACC Rowe Digital Engagement DCC Scobbie Technology Andrew Watson Organisational Learning CC Gargan

NOT PROTECTIVELY MARKED So what now ?

NOT PROTECTIVELY MARKED Partnership n Government, Police + other law enforcement agencies n SM providers involved n Enhanced capability + capacity

NOT PROTECTIVELY MARKED Engagement is the foundation which Supports: n Intelligence n Investigation

NOT PROTECTIVELY MARKED National Governance n ACPO High Level n Home Office Social Media Project Board

NOT PROTECTIVELY MARKED Future Drivers

NOT PROTECTIVELY MARKED UK Government Strategy on Digital n Police ‘ Digital by default’ n Paradigm shift on internet n Disruptive technology n Opportunistic nature

NOT PROTECTIVELY MARKED George Osbourne May 2011 n Changing accountability n Changing policy making n Changing public services

NOT PROTECTIVELY MARKED Accountability n Access to information n Giving public a voice n 3 rd party analysis n UK Govt intention – world leader in open data

NOT PROTECTIVELY MARKED Opportunities for Policing n Participation of public in problem solving n Build trust + confidence n View public as partnership resource

NOT PROTECTIVELY MARKED Policy Making n Draft legislation/policy for public scrutiny n Reducing regulation – ‘Red Tape Challenge’ n ‘Open Source’ policy making n Implications for the Police

NOT PROTECTIVELY MARKED Changing Public Services Reduced Cost n Shifting 30 % public services = £ 1. 3 b savings n Public Service Reform – ‘Digital by default’ n Drive up service delivery n Govt interested in recruiting those with skills to deliver n

NOT PROTECTIVELY MARKED Current Drivers

NOT PROTECTIVELY MARKED The emergence of mobile High Capability Low High mobility

NOT PROTECTIVELY MARKED Planet Facebook

NOT PROTECTIVELY MARKED Facebook’s growth 800 M More than 800 million users Across 70 Different Languages Mother joins Facebook Open Registration 2007 Facebook becomes available internationally 2008 2009 2011

NOT PROTECTIVELY MARKED Leadership at all levels n n From the Head of the organisation “Leading from the edge”

NOT PROTECTIVELY MARKED A sign of changing times - A magazine is an I- Pad that doesn’t work - 3. 5 million views

NOT PROTECTIVELY MARKED Questions? ? ?