Northwind Traders Business Plan We aim to be
Northwind Traders Business Plan
We aim to be the leading provider of adventure vacations for business professionals in the tri-county region. Mission Statement Northwind Traders
Business Concept • Hassle-Free Adventure Vacations • Customized Travel Itineraries • Detailed Knowledge of Destinations and Activities • Full-Service Travel Planning Resource
Products & Services • Adventure Travel Packages • Transportation • Lodging • Excursions • Travel Insurance Policies • Maps & Guide Books • Pre- and Post-Trip Briefings
Market Research • Economic and Social Factors • Service industries are the fastest-growing sector of the economy • General economic climate in the area is strong • Competitive Environment • Quality of service among travel providers is constantly fluctuating • Our expertise will help attract and retain customers • Long-Term Opportunities • Tourism is on the rise • Currently no leader in European adventure travel • Geographic Area and Market • Tri-county region = over 3 million people • Half of that population falls within target market
Advertising Strategies • Public Relations (Press Releases) • Shop Front (Display Window, with Video) • Website • Customer Rellations (Repeat Business & Referrals) • Press Advertising
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