North Shore Travel Inc Annual Tourism Assessment Top

North Shore Travel, Inc. Annual Tourism Assessment

Top Five Travel Destinations Worldwide Tourist Arrivals 80 70 60 50 40 Tourist Arrivals 30 20 10 Ita ly a in Ch S. U. an ce Sp ai n 0 Fr • Compared with last year, the top-five rankings this year remained virtually unchanged. China is on the rise, however, with a 14% increase over last year. . • Paris, France remains the world’s top tourist destination, as evidenced by the country’s overwhelming lead in number of foreign tourists. • The United States actually ranks first in terms of receipts, but third in arrivals. France, on the other hand, ranks third in receipts but first in arrivals.

Tourism by Purpose of Visit In 2009, the majority of tourist arrivals corresponded to trips for the purpose of leisure, recreation and holidays (50%), reaching a total of 402 million. Business Not specified 8% Business and professional 16% VFR, health, religion, other 26% Source: World Tourism Organization (UNWTO) © travel accounted for 16 percent of the total (125 million), while travel for other motives reached 26 percent, or 212 million. Leisure, recreation and holidays 50%

Tourism by Means of Transport travel accounted for 16 percent of the total (125 million), while travel for other motives reached 26 percent, or 212 million. In 2009, the majority of tourist arrivals corresponded to trips for the purpose of leisure, recreation and holidays (50%), reaching a total of 402 million. Business Water 7% Rail 5% Air 45% Road 43% Source: World Tourism Organization (UNWTO) ©

North Shore vs. Competitors Focus on product Many markets Many directions Short term approach • No branding • • Focus on marketing One market One direction Long term approach • Strong branding • •

While France and Spain’s tourism levels have remained fairly consistent, tourism in the U. S. and China is on the rise. Chart Title 80 70 60 50 Axis Title 40 30 20 10 0 France Spain U. S. China 2006 2007 Axis Title 2008 2009

Goals for the Year • • New logo New Web site Better define our brand Boost sales

Ongoing Goals