North America Membership Initiative Membership Trends CA 1
North America Membership Initiative
Membership Trends CA 1 CA 2 700, 000 70, 000 60, 000 500, 000 50, 000 40, 000 300, 000 30, 000 20, 000 100, 000 10, 000 0 0 * Forecast 1980 1985 1990 1995 2000 2005 2010 2015 2020* 2
NAMI Objectives 2 Revitalize clubs with new members 1 Rejuvenate districts with new clubs 3 Re-motivate members with new fellowships and exciting service Grow membership in CA 1 & CA 2 3
PIP Jim Ervin PID Terry Graham VP Doug Alexander PID Jerome Thompson GAT CA Leader Rob Hill NAMI Leadership PCC Dennis Grotrian PCC Joyce Hogan VP Brian Sheehan PDG Buck Larson PDG John Moon PDG Mark Roth VP Patti Hill Young Lions Task Force Chairperson Jordan Glass 4
NAMI Goals • Membership growth in pilot districts • Set of scalable best practices June 2020 June 2021 • CA 1: 200 new clubs, 44 K new members • CA 2: 20 new clubs, 5 K new members • CA 1: 315 K members • CA 2: 38 K members June 2023 5
NAMI Pilot 2019 -20 Montana 37 Ontario 5 M 10 Ontario A 16 N Hampshire 44 H California 4 L 5 Texas 2 S 1 Tennessee 12 O Georgia 18 L Alabama 34 A 6
NAMI Enhancement 2020 -21 § All North America districts are invited to participate, innovate and share best practices § GAT will take a leadership role in communications – hosting webinars on the NAMI process and sharing best practices § Because this initiative is still evolving, all communications and materials will be in English § If successful, further growth will be planned for 2021 -22 7
NAMI District Process OPT-IN to Success Build a Team Build a Vision Build a Plan Build Success Key Dates § February 29 – last day NA districts can choose to participate § April 30 – last day to enter district goals and plans § June 30 – last day to enter modifications to goals and plans 8
January & February § District leaders learn about NAMI and choose to participate § Team identifies roles and responsibilities and chooses a champion OPT-IN to Success and Build a Team 9
§ Team visualizes future of the district § Conducts SWOT exercise § Sets SMART district goals March Build a Vision Strengths Weaknesses • • • Opportunities Threats • • • 10
§ Team develops activities for each of the four NAMI areas of focus § Innovation encouraged! April Build a Plan Sample ideas New Clubs New Members Member Satisfaction Leader Support Specialty Clubs to support Boys & Girls Clubs District Promotion Video District-wide Service Projects Custom training for struggling clubs Retirement Community Clubs Induction at local baseball game District/Region /Zone Social Activities Membership Training Camp UNICEF UNITE Clubs Monthly tips for sharing on social media Service slideshow to share District online training library 11
May 2020 – June 2020 Ready May through following June • MD Councils and MD GAT review goals and plans • Team prepares leaders and clubs to start year fast July 2020 – June 2021 Build Success Go! • Team executes plan, tracks results and communicates • MD Councils/GAT provide support and accountability 12
NAMI Resources Access from the NAMI webpages, lionsclubs. org/nami, starting in January Links to existing materials, plus new tools including: § 100 Recruiting Ideas and 100 Service Ideas § Club Assessment checklist § Troubleshooting Guide for club and districts § Achievement Certificate template for learning events § Marketing tips, social media posts, templates and photos 13
Multiple Districts Councils encouraged to follow the NAMI process, considering how to: § Support districts in each of the focus areas § Track results and assist struggling districts § Recognize achievements and leaders 14
A Growing Concern CA 2 -2 K CA 4 -15 K CA 1 -33 K Previous 5 Years Previous 3 Years Italy -1, 752 Japan -6, 450 Australia -1, 652
Clubs IDs Zones PIPs Districts We are a TEAM PIDs MDs PDGs GAT 16
North America Membership Initiative
- Slides: 17