nordicsolutions to global challenges Nordic Welfare Solutions Mona

#nordicsolutions to global challenges Nordic Welfare Solutions Mona Truelsen, Nordic Innovation Progamme Manager Photo: Oulu. Health 29. 10. 2020

2 0. u g u s Nordic Innovation in brief ― Funded by the Nordic Council of Ministers. ― Annual budget of appr. NOK 80 million. ― Office in Oslo with 21 employees from all Nordic countries and various business areas. ― Priorities based on the Nordic Co-operation Programme for Innovation and Business Policy by the Nordic ministers for business. Our mission: To contribute to sustainable growth, increased entrepreneurship, innovation and competitiveness in the Nordic region. #nordicsolutions #nordic solutions to global challenges

2 6. 0 2. Nordic Solutions to Global Challenges ― Initiatated by the five Nordic prime ministers in 2017 ― Nordic Welfare Solutions one of six flagship projects ― Sharing Nordic knowledge and experiences to reach the UN Sustainable Development Goals before the year 2030. #nordicsolutions #nordic solutions to global challenges

0 4 Nordic Welfare Solutions: Overall objectives Goals ― Contribute to global challenges related to an aging population (SDG 3, 9 and 12) ― Pave the way for increased export of Innovative Nordic solutions ― Stronger Nordic branding and storytelling ― Create critical mass and stronger Nordic networks ― Create better market access for Nordic companies #nordic solutions to global challenges

Three action areas Branding and storytelling Public advocacy Nordic solutions and value chains 2017 -2019: 17 MNOK #nordic solutions to global challenges

2 9. 0. Nordic Health Solution Based on Nordic strongholds ― Stronghold analysis ― White papers Export of Nordic health solutions ― Decision makers ― Procurers ― Planners Creating Nordic opportunities ― Platforms ― Value Chain collaboration ― Branding Method for creating Nordic solutions: ― Through Nordic Export Task Force ― Nordic health tech clusters ― National trade/export and branding agencies Target Markets: ― Canada ― US ― Germany #nordic solutions to global challenges 6

Nordic export task force Advising on decisions and activities in the program Denmark Sweden • Tine Hylleberg Danish Trade Council • Hans Erik Henriksen CEO, Healthcare Denmark • Christian Graversen CEO, Welfare Tech • Annette Rye Larsen Project Manager, DTU • Niclas Emanuelsson • Business-Sweden • Maria Helling CEO Swecare • Anna Lefevre Skjöldebrand CEO, Swedish Medtech • Daniel Eriksson CEO, Nordic Centre for Sustainable Healthcare Finland • Minna Hendolin Director of Health and Wellbeing, Business Finland • Eero Toivainen Programme manager, Business Finland • Saara Hassinen CEO, Healthtech Finland • Sara Härmälä Director, Upgrade Iceland • Director, Promote Iceland • Subsitut Federation of Iceland Industries Norway • Hans Eirik Melansøe Hub leader health, Innovation Norway • Kathrine Myhre CEO, Norway Health Tech • Arild Kristensen Cluster manager, Smart Care Cluster 7

Branding #nordicsolutions to global challenges 05/04/2017

0 / 0 4 / Branding material ― Background analysis ― Booklet ― Storytelling (story + video) ― White papers Target groups: — Embassies — Export agencies — Clusters — Companies 9

2 9. 0. Business Leads #nordic solutions to global challenges 11

1 0 / 0 4 / Business leads: Cluster to cluster in Germany Digital Health & Care 4. 0: Creating business opportunities through targeted Nordic efforts. Project leader: Welfare Tech (DK) ― Cluster-to-cluster approach ― Goal: At least 3 Nordic companies establish collaborations on new value chains integrating their solutions, or developing new solutions. ― Phase 1: 60 Nordic companies ― Phase 2: 10 Nordic companies Deep Dive in Hannover: Three-day trip with 22 Nordic companies in September 2019 #nordicsolutions #nordic solutions to global challenges

1 0 / 0 4 / Business leads: Health tech export platform in Toronto Strenghthening the position of Nordic companies in Canada through strategic Nordic cooperation. Project leader: Norway Health Tech (NO) ― Established a well-functioning Nordic TPO cooperation (shared office space) ― Business Finland established local presence ― Met with great interest from hospitals and elderly care centers ― Phase 1: 25 Nordic companies ― Phase 2: 10 Nordic companies #nordicsolutions #nordic solutions to global challenges

1 0 / 0 4 / Business leads: US Market Entry Identify and develop US based demand-driven ecosystems providing business opportunities for Nordic companies within digital health solutions. Project lead: Business Sweden ― ― — Established a well-functioning Nordic TPO cooperation Activate and grow Nordic healthcare companies through: — Business development — Forming consortiums — Excecute sell process Goals: — Phase 1: Minimum 24 leading Nordic companies recruited — Phase 2: Minimum 12 leading Nordic companies with long-term US success (pilot funding, sales, distributer agreements, etc. ) #nordicsolutions #nordic solutions to global challenges

1 A p Business leads: Krankenhaus Karawane Roadshow with 20 -25 Nordic companies to promote successful Nordic hospital solutions in Germany. Project lead: Danish Trade Council ― Building on a proved concept from Denmark in 2018 ― 4 -7 November 2019 in Berlin and Munich — Partners: — Danish Trade Council (lead) — Business Sweden — Business Finland — Promote Iceland — Embassy of Iceland — Norway Health Tech #nordicsolutions #nordic solutions to global challenges Photo: Jocelyn Augustino / FEMA

0 / 0 4 / Events #nordicsolutions #nordic solutions to global challenges

. 2. Danke Thank You Tak M. Truelsen@Nordicinnovation. org 17

2 9 1 0 Program structure and activities 2017 -2019 Branding and storytelling Analysis of Nordic strongholds a core qualities White paper: Ambient Assistent Living White paper: Sustainable Healthcare Public advocacy Branding Nordic Healthcare Solutions Publication: A Nordic Story About Smart Digital Health Nordic solutions and value chains Business leads Canada: Health tech export platform Business leads Germany: Krankenhaus Karawane Arab Health 2018 (Dubai) Medica 2018 (Germany) Business leads USA: US Market Entry Business leads Germany: Digital Health & Care 4. 0 Event in Tel Aviv Vitalis 2019 Video: Smart Digital Health 2017 -2019: 17 MNOK White paper: Smart Digital Health 18