Nonplace Transport BQ Management Centralised Control Limitations of
Non-place: Transport
B&Q Management • • Centralised Control Limitations of space Stores within Store ‘Flexible’ workforce Young Business - change Seasonal Deal with multiple users
Branding, Labels and Signage • • Commercial messages and branding frame everything Multiple information layers Seducing Informing Teaching Wayfinding Often confusing Conflict with other wayfinding messages
Gender Waste (packaging) Appropriation (baggy space, counter programmes) Inspiration and Learning (Dialogue with the store)
Emerging themes • Individual packaging • Instructions on everything, branding and informational messages. Individually packages goods for purchase. Creates huge waste mountain. • Temporal change • How does the commercial pressure on customers, expressed though pressure to buy, branding etc change over time, and with different users. • User co-creation • What do people bring to the place – expectations, ideas, taste, money, attitudes, desire to learn or create etc? • Roles, multiple users: • What sort of people use a place – in terms of ‘role’. How do they all experience the place: employees, subcontractors, sales people, managers, users, visitors, tourists etc. Implications of mass use. • The Contract
Workshop 2: Transport The airport
Railways: the original non-place, as seen by Peter Excell (Bradford) Anonymous places may need to remind the public where they are (repeatedly)
Victorian-era signage: Common messages; uniform style
For some, staying in a train at the end of the journey was a treat! Product loyalty/pervasiveness?
Airports • Historical changes in airports and air travel • Airport result of conflicting agendas • Airport, Airlines, Passengers (government, concessions) • Profits and People • Airport and the City
Mall meets Airport Hubs Jumbos Intermodality massification Passenger Processing System conflict deregulation
transit
LHR T 4 stansted
Chek Lap Kok
intermodal Airport and city
Programme
Objects • • Gate 52 (Luggage) Trolley Security Tray Gameboy/personal device • Toothbrush • Boarding Card • Credit Card • • • • The Club Chairs Coffee cup Security camera Condom machine Screen ID card/Passport Cigarette Newspaper The weekend White line Disdisemboddied voice Silence Smile
Maria Androulaki ACE Edinburgh University Stephen Cairns ACE Edinburgh University Richard Coyne ACE Edinburgh University Alan Dix Lancaster University Peter Excell Bradford University Ian Graham Edinburgh University Lorenzo Imbesi University “La Sapienza” (Rome) Jon Kerridge Napier University Caroline Khoo Edinburgh University Anne-Sophie Laegran RCSS University of Edinburgh David Lawrence Kingston University Ann Light Usability News Dermott Mc. Meel Edinburgh University Lee Miller University College Northampton James Stewart Edinburgh University Robin van't Haar Rotterdam Joanne Whalley University College Northampton Robin Williams Edinburgh University Jennifer Willies Napier University
journeys
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