NOKIA BUSINESS MODEL SCAMPER Creativity and Innovation Subject

NOKIA BUSINESS MODEL & SCAMPER Creativity and Innovation Subject Tami Ariyanti Yuwono 19008073. Illona Freddy 19008073. Maharani Ayunda 19008002. Madeza Alexander 19008074. Muhammad Dien Lesmana 19008032

BUSINESS MODEL

VALUE PROPOSITION Connecting People Phone SMS Social network Additional Media: music, video and voice note recorder; gallery Information seeker: Internet browser Information storage: notes, contacts, appointments Anywhere, Anytime

CUSTOMER Customer Segment Economic level & Region segmentation Office Music Social Connectivity Customer Relationships Operational (“front office” business processes: sales marketing, service) Collaborative (self -service) Analytical (analyze data) Distribution Channels Nokia official stores Hand phone outlets Electronic center

ECOSYTEM Key Activities/ Core Capabilities Value Configuration R&D Human Marketing and Sales Finance Key Resources/ Resource Techies Marketer Finance Production Partner Network Operator Distributor Manufacturers

FINANCE Cost Structure Marketing Research & Development Salary and Bonus Administration Production Revenue Flows Product sales

Substitute Combine Conventional hand phone Music player Camera NOKIA MESSENGER Modify Handphone+camer a+musicplayer+soci al network features Adapt Stay in lower price, keep costs down Iphone + Blackberry (High resolution display, Nokia Messenger, Apps) Able to house Symbian OS or Android OS (depend on user’s desire) Software can be upgraded automatically (Blackberry/Mac)

P ut to Other Purpose Eliminate Rearrange Camera Rigid Display Network Music player (Huge mp 3 storage, high quality speaker) Chat messenger Laptop Complicated interface (music player, home screen) Limitation of OS options Operator (to support service for Nokia Messenger)

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