NJPA NRCS Leadership Development Program New Jersey Customer

NJ/PA NRCS Leadership Development Program New Jersey Customer Analysis Project Rosalynd Orr Resource Conservationist NJ NRCS Somerset

Leadership Team Members: • Dayanna Estades, District Conservationist, PA NRCS • Peter Hoagland, State Forester, PA NRCS • Rosalynd Orr, Resource Conservationist, NJ NRCS • Michelle Pedano, Natural Resource Specialist, NJ NRCS • Gabriel Saldana, Soil Conservationist, NJ NRCS

Problem Statement: • New Jersey NRCS currently does not have a way to identify and understand current and future customers, their needs, and the impact of state resources. We are presented with significant challenges prioritizing focus areas to reflect the changing landscape and demographics. This has an impact on urban counties, non-preserved farms, and small acreage operations

Goal Statement: • To identify the customers that are not currently being served by NRCS in order to remain relevant to the changing population and landscape

Data sets to be analyzed: 1. 2. 3. 4. Crop Production Types and Extents Livestock Operation Inventory Certified Organic Operations in NJ RSNOD Demographics (Race, Sex, Nationality, Origin, Disability) 5. FSA customer base versus NRCS customer base 6. Emerging Urban Agriculture Customer Base 7. Currently Preserved Farms in NJ

Planned Data Analysis: 1. Inventory of Ag operations and potential customers by County 2. Comparisons between various operation inventories and current NRCS customers 3. Analysis of trends in Ag Operations (both increasing and decreasing by county)

Questions, Comments or Recommendations?