NISSAN 2013 Nov 29 All right reserved by
NISSAN 科技心生活 校園專題講座 – 南台科技大學 裕隆日產汽車 蔣德智 副理 2013 Nov. 29 All right reserved by Yulon Nissan Motor Co. , Ltd. Do not use without any permission. Confidentiality classification : Confidential
裕隆日產認為創新是? 創造令客戶產生驚喜價值的過程! P 3 All right reserved by Yulon Nissan Motor Co. , Ltd. Do not use without any permission. Confidentiality classification : Confidential
2013 -2014裕隆日產汽車創新風雲賞 Main Theme INNOVATION THAT EXCITES!! P 4 All right reserved by Yulon Nissan Motor Co. , Ltd. Do not use without any permission. Confidentiality classification : Confidential
我們的客戶是誰? Single Gender Age Size of family P 5 All right reserved by Yulon Nissan Motor Co. , Ltd. Do not use without any permission. Confidentiality classification : Confidential
我們做了哪些創新? 創新項目 油耗效能 提升 (節能 環保) • 引擎效能 提升 -DIS -雙CVTC -DIG 日產與裕隆日 產創新之舉 • LEAF EV -V 2 H 車輛安全 • Safety shield -AVM+DVR -LDWS -BLIS -Chassis controls -車體鋼材 P 7 個性展現 (時尚造型) 智慧科技 (人車生活) 乘駕舒適 • 跨界設計 • TOBE/HMI • 大空間 • 進化內外 裝設計 -AUTECH -NISMO • Super media • 三層式舒壓 座椅 • Special edition -TIIDA SR -LIVINA 奔 放版 • i. EV App • Integrated meter All right reserved by Yulon Nissan Motor Co. , Ltd. Do not use without any permission. • Spinal seat Confidentiality classification : Confidential
還有什麼未被滿足的需求? ? P 9 All right reserved by Yulon Nissan Motor Co. , Ltd. Do not use without any permission. Confidentiality classification : Confidential
帶來的效益是甚麼? p 更優異的操控? p 更安全的駕駛? p 更經濟的油耗? p 更彈性的空間應用? p 更低的維修成本? p 更舒適的乘坐空間? . . p 更多的可能! P 10 All right reserved by Yulon Nissan Motor Co. , Ltd. Do not use without any permission. Confidentiality classification : Confidential
你可以為他們做甚麼? n 產品的創新(Product innovation) Ex: Nissan EV (LEAF), tablet, smart phone 車輛安全 最安心的守護者 n 技術的創新 (Technical innovation) Ex: 自動停車系統 乘駕舒適 魔術大空間展現 n 服務的創新(Service innovation) Ex: App控制車輛 節能環保 與地球永恆共生 n 行銷的創新(Marketing innovation) Ex: App行銷 人車生活 人車關係再進化 …………………. P 11 All right reserved by Yulon Nissan Motor Co. , Ltd. Do not use without any permission. Confidentiality classification : Confidential
! ! ! 遭 周 活 生 常 日 我 你 在 存 就 許 也 , 創新點子 P 12 All right reserved by Yulon Nissan Motor Co. , Ltd. Do not use without any permission. Confidentiality classification : Confidential
Q&A P 13 All right reserved by Yulon Nissan Motor Co. , Ltd. Do not use without any permission. Confidentiality classification : Confidential
Appendix One P 14 All right reserved by Yulon Nissan Motor Co. , Ltd. Do not use without any permission. Confidentiality classification : Confidential
Energy Saving--引擎耗能提升(BIG TIIDA) n 油電雙漲後國人對於油價價格越來越精打細算,故車輛油 耗表現已成為現今消費者最在乎的性能表現之一。 18. 5 Km/L 15. 0 Km/L 提升23%油耗表現! 技術提升項目 BIG TIIDA 1. 6 L 前一代TIIDA 1. 8 雙CVTC O 單 DIS雙噴油嘴 O 單 XCVT 4速手自排 O (only for Turbo) X ASC 智慧邏輯控制系統 O X Sport 換檔模式 O X Xtronic 變速箱 DIG P 17 All right reserved by Yulon Nissan Motor Co. , Ltd. Do not use without any permission. Confidentiality classification : Confidential
NISSAN 安全防護科技--Safety Shied Concept Safety Shield整合多項主動電子輔助系統,有效降低行車時來自四 面八方的危險,將多種電子輔助系統妥善整合,在不改變駕駛習慣 的條件下,提供最安全的駕駛環境,這正是”Safety Shield”型車 主動防護科技的最大優勢。 P 18 All right reserved by Yulon Nissan Motor Co. , Ltd. Do not use without any permission. Confidentiality classification : Confidential
NISSAN 安全防護科技—以All NEW Xtrial為例 n NISSAN All New Xtrial剛於 9月份法蘭克福車展公開發表,新 一代 Xtrial搭載NISSAN安全防護科技概念,裕隆日產預計將 新一代SUV導入台灣市場。 • LDWS • BLIS • FCWS • AVM • MOD • VDC Chassis Control • Active Ride Control • Active Engine Brake • Active Trace Control • Hill Start Assit P 19 All right reserved by Yulon Nissan Motor Co. , Ltd. Do not use without any permission. Confidentiality classification : Confidential
NISSAN 安全防護科技—車體鋼材 n 2009年All New TEANA以輕量化 980 MPa核子潛艇級超鋼材打造Safe Zone六大安全鋼樑,強化的高剛性車體結. n 2013年日產進一步公開發表AHSS鋼材(Advanced High Tensile Strength Steel),此高張力鋼板除提升車輛安全性(強度高達 1. 2 Gpa), 將使車體重量減少約15%,有助於提升燃油效率. P 20 All right reserved by Yulon Nissan Motor Co. , Ltd. Do not use without any permission. Confidentiality classification : Confidential
個性化展現—跨界設計(前衛內外觀設計) New Crossover “JUKE” 結合SUV與Sport Car的外觀設計 SUV P 21 All right reserved by Yulon Nissan Motor Co. , Ltd. Do not use without any permission. Compact Sports Car Confidentiality classification : Confidential
個性展現—前衛設計 內外裝進化 P 22 外裝進化 性能提升 All right reserved by Yulon Nissan Motor Co. , Ltd. Do not use without any permission. Confidentiality classification : Confidential
個性展現—Special Edition P 23 All right reserved by Yulon Nissan Motor Co. , Ltd. Do not use without any permission. Confidentiality classification : Confidential
智慧科技--Integrated Meter Upcoming meter on New Xtrail 現行儀錶板 駕駛者可依自己需求,設定相關行車資訊於 5吋螢 幕中顯示。 P 26 All right reserved by Yulon Nissan Motor Co. , Ltd. Do not use without any permission. Confidentiality classification : Confidential
智慧科技—i. EV App n 裕隆日產與國內軟硬體開發商一同開發EV App,消費者可 透過智慧型裝置下載此App,透過App查詢車輛電力、充電 座查詢與預約並可透過智慧裝置直接與客服中心聯繫。 P 27 All right reserved by Yulon Nissan Motor Co. , Ltd. Do not use without any permission. Confidentiality classification : Confidential
乘駕舒適—大空間 n 乘駕空間與舒適性向來都是消費者購買汽車所追求的項目之一, 所以我們極力為乘客爭取更多的空間(以BIG TIIDA為例)。 室內有效空間 1837 mm 1376 mm 850 mm P 28 All right reserved by Yulon Nissan Motor Co. , Ltd. Do not use without any permission. Confidentiality classification : Confidential
空間變大的作法-以BIG TIIDA為例 3. 軸距加長,且車輛後懸縮 短,意味著車室空間向後 延伸,機械空間有效減縮, 人員乘室空間增大。 利益點: 後懸縮短,後輪軸向後移動,透過巧妙的空 間設計,人員及行李箱空間同時變大。(行 李箱空間:舊TIIDA→ 289 L /後座滑動 463 L; BIG TIIDA→ NA 330 L/Turbo 280 L) FR O/H=860 RR O/H=735 +20 mm -30 mm P 30 All right reserved by Yulon Nissan Motor Co. , Ltd. Do not use without any permission. 30 Confidentiality classification : Confidential
空間變大的作法-以SUPER SENTRA為例 27° H point: 39. 5 * 較大的後座椅背傾斜角度,創造出較多的頭部空間 * 後座椅兩側平整設計,提供後座較寬廣的肩部空間 * 較低的H point可使乘坐者容易進出 P 31 All right reserved by Yulon Nissan Motor Co. , Ltd. Do not use without any permission. Confidentiality classification : Confidential
乘駕舒適—坐椅舒適 n 為減少車主於長途駕駛的疲勞感,故裕隆日產計劃修改座椅的設計,導入 ”Spinal Seat”以有效降低長途駕駛所產生的physical fatigue 。 Spinal support 傳統座椅 骨盤到胸部腰椎 連續支撐 Lumbar 腰椎支撐 Pelvis 骨盤支撐 Physical fatigue index L 42 F Recaro 從測試資訊顯示, Spinal seat可有效減少 Support 30%的 physical fatigue 。 Sitting time[min] P 33 All right reserved by Yulon Nissan Motor Co. , Ltd. Do not use without any permission. Confidentiality classification : Confidential
Appendix Two P 34 All right reserved by Yulon Nissan Motor Co. , Ltd. Do not use without any permission. Confidentiality classification : Confidential
BIG TIIDA 油耗改善 n. DIG (Direct Injection Gas)缸內直噴(缸內直噴) DIG缸內直噴系統: 提高燃油效率約10% DIG缸內直噴 P 38 一般引擎 All right reserved by Yulon Nissan Motor Co. , Ltd. Do not use without any permission. Confidentiality classification : Confidential
NISSAN 安全防護科技 n. Moving Object Detection P 40 All right reserved by Yulon Nissan Motor Co. , Ltd. Do not use without any permission. Confidentiality classification : Confidential
NISSAN 安全防護科技 n. Lane Departure Warning P 41 All right reserved by Yulon Nissan Motor Co. , Ltd. Do not use without any permission. Confidentiality classification : Confidential
NISSAN 安全防護科技 n. Blind Spot Warning P 42 All right reserved by Yulon Nissan Motor Co. , Ltd. Do not use without any permission. Confidentiality classification : Confidential
NISSAN 安全防護科技 n. Forward Collision Warning Where there is a risk of collision with the leading vehicle on the same driving lane, the system provides the driver of audible and visual warning. P 43 All right reserved by Yulon Nissan Motor Co. , Ltd. Do not use without any permission. Confidentiality classification : Confidential
NISSAN 安全防護科技 n. Chassis Controls Confident Acceleration! P 44 All right reserved by Yulon Nissan Motor Co. , Ltd. Do not use without any permission. Confidentiality classification : Confidential
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