Nimble Commerce training IMshopping Proprietary Confidential Agenda Nimble
Nimble. Commerce training IMshopping Proprietary & Confidential
Agenda • Nimble. Commerce – overview • Key players and roles in organization using Nimble. Commerce • Workflows • Sales Tools • Q&A IMshopping Proprietary & Confidential
What Is Nimble. Commerce? White label Group Buying Platform that leverages Collective Buying Power to promote Products & Services through Social Media! IMshopping Proprietary & Confidential
National and Local Offers support • Product Offers – Deals that provide a specific physical product that will be packaged and shipped to customers who take part in the deal. • Online Coupon Offers – Deals that sell a unique coupon that unlocks stored value on website for a product or service. • (Local) Offline Coupon Offers – Deals that sell unique coupons that can be redeemed at a local merchant’s physical store for a product or service. IMshopping Proprietary & Confidential
Single Offers or Bundles • Create deals for a single merchant or bundle together multiple merchants in a single deal – Creative approach to differentiate deals vs. other sites – Help merchants by piggybacking on more popular merchants – Revenue share can be split or weighted IMshopping Proprietary & Confidential
Key Features • • • Advanced white-label service – Hosted, customizable, branded deal site – Reviews, competitive pricing, discussion board Multi-modal – Web: Website, Facebook, twitter, ad units – Mobile: i. Phone, Android, Rim in Q 3/Q 4 Report Promote Integrated Promotions Engine – Auto Tweet and update Facebook Fan page when new deal launches – Dynamic ad units for affiliate networks, partners or ad networks E-commerce platform with group buying dynamics – Price Tiers, Buyer Floor, Limited Duration – Secure commerce, accept all major credit cards – Merchant payouts, commission tracking, auto-payments, buyer refunds Transact Reporting & Analytics – • Publish Track traffic, merchant reports, view customers, sales data – one dashboard API platform for supporting enterprise customers IMshopping Proprietary & Confidential
Roles/sub-accounts using the Nimble. Commerce platform • Administrator – manages the overall nimble commerce account – Full permissions to the account – Can create sub-accounts with permission controls & commissions – Manages payment/billing setup, access to all reports • Marketing – employee account that creates and publishes deals – Responsible for designing and launching group deals – Responsible for doing the promotions also (unless you have a separate role for that) – Responsible for email campaigns (unless you have separate role for that) – May not have access Post sales (again depends on administrator) Note: Even though these are separate roles, it could be the same user account IMshopping Proprietary & Confidential
Roles/sub-accounts using the Nimble. Commerce platform • Sales & Franchisees – employee account that sources deals – Create group offers but may not publish (may be restricted to a city) – Have commissions associated with their deals (also is linked to a deal) – Access to status of their own group offers • Customer service – Access to post sale orders – Can issue refunds to customers – Can participate in discussion boards when deal is live • Finance/Accounting – Can pay merchants from the group offers – Access to all financial reports – Access to commission information for sales/franchisees to payout IMshopping Proprietary & Confidential
Accounts/roles on the group-buying site • Buyers – Buy from group buying site or subscribe to deals – Have access to past deals and can print coupons – Can participate in discussion forums • Merchants – they fulfil the deals – Can login into a merchant account on group buying site – View the customers and coupons who bought their deal (they do not have access to email addresses or physical addresses) – Can verify/redeem coupons IMshopping Proprietary & Confidential
Administrator workflows • Designing the site, email designs • Setting up paypal, payments • Setting up cities and customize deal pages for the cities • Adding employees with roles, permissions & commissions. • Creating merchant accounts with permissions IMshopping Proprietary & Confidential
Design - Website • Modify your header & footer content or style • Change colors, fonts – all through CSS • Add or remove pages to the site IMshopping Proprietary & Confidential
Design – Website – City Images • Add unique background images for each location you support • See an example: www. thecitydiscount. com IMshopping Proprietary & Confidential
Design - Email • Modify email design and content for all emails – Daily alerts – Triggered/transactional emails IMshopping Proprietary & Confidential
Email Sample IMshopping Proprietary & Confidential
Account Settings - Payments • Manage your essential account information • Set up payment information for: • Paypal or Authorize. net IMshopping Proprietary & Confidential
Merchant Accounts • • Create and manage merchant accounts Merchant information is appended to deals Google. Map can be auto generated from the address stored here Also, manage merchant revenue split in this record IMshopping Proprietary & Confidential
Setting up cities • You can add a new city in seconds and it will appear on the site right away • TIP: Need to create the city before the offer for that city IMshopping Proprietary & Confidential
Employee Accounts • Create and manage individual employee accounts • Granular permissions management • Also, commission tracking for sales people, if needed IMshopping Proprietary & Confidential
Marketing workflows • Creating deals and publishing deals • Promoting deals with banner ads (including designing ads) • Promoting deals on facebook/twitter • Email campaign management • Analytics and reports on offers IMshopping Proprietary & Confidential
Creating Deals • • Choose the city, the merchant, and how many can be sold if merchant wants a limit Select the deal type, enter in the title, description IMshopping Proprietary & Confidential
Creating Deals • Include fine print for the deal – terms etc… • Upload images, add reviews • Save as a draft, if desired or publish the offer IMshopping Proprietary & Confidential
Creating Deals – Pricing, Preview & Scheduling • • Set group buy pricing rules: • Minimum buyers required or • Drop the price per buyer towards a floor Lastly, schedule the start date IMshopping Proprietary & Confidential
Creating Deals – Deal Preview IMshopping Proprietary & Confidential
Promotions overview • Promote via ad widgets, auto-Tweeting, or Facebook status update IMshopping Proprietary & Confidential
Promotions – Dynamic Widgets • With ad templates, you can create an ad unit in seconds and copy the code to give to a 3 rd party ad publisher or affiliate network • All ad units are tracked separately – clicks and sales IMshopping Proprietary & Confidential
Promotions – Widget Templates • Design your own ad units, which pull in deal information dynamically IMshopping Proprietary & Confidential
Promotions – Social Networks • Link a Twitter account and Facebook account • When deals are launched, the system will update followers and friends automatically • Also can install our Facebook App IMshopping Proprietary & Confidential
Email Campaigns • Our platform includes an email campaign tool as well • Send alerts to users through a simple wizard • Import a list or to existing subscribed users IMshopping Proprietary & Confidential
Email Campaigns • Modify email design if desired • Preview, schedule and send IMshopping Proprietary & Confidential
Email Campaigns • You can see all campaigns and the results IMshopping Proprietary & Confidential
Customer service workflow • Viewing order details • Refunding customers IMshopping Proprietary & Confidential
Viewing order Details • View all customers for a deal or search for a customer • If you click on a customer, you can see their purchase history IMshopping Proprietary & Confidential
Refunding Customers • Easily track customer history and refund a customer’s money IMshopping Proprietary & Confidential
Finance and Accounting • Merchant payouts • Sales reports IMshopping Proprietary & Confidential
Merchant Payout • View merchant detail after a deal has closed • Send a payment if merchant is Pay. Pal enabled • View payments made to date, mark as paid IMshopping Proprietary & Confidential
Sales Reporting • Offer reports cover: • Total sales • By city • By channel • Twitter • Direct • Email • Facebook • View by date • Can also see channel data in aggregate to determine effectiveness • Also track commissions earned by sales reps IMshopping Proprietary & Confidential
Sales & Franchisee Process • Submitting a deal for approval • Managing existing deals IMshopping Proprietary & Confidential
Submitting a Deal – Sales Person’s View • • Sales people will fill out a form that captures essential deal information This form and an email notification goes to the deal producer who works with the merchant to get images, background info, etc… IMshopping Proprietary & Confidential
Admin Approval • Producer then approves, edits and schedules the deal. IMshopping Proprietary & Confidential
Buyer workflows • Buying a deal – full workflow • Subscribing to deals • Redeeming a local offer at merchant • My purchases/My Account IMshopping Proprietary & Confidential
Buyer Flow • • Buyers view the deal and click the buy button Login required or register IMshopping Proprietary & Confidential
Purchase • • Checkout is a single secure page Buyers get a confirmation page and an email confirmation as well IMshopping Proprietary & Confidential
Subscribing to Deals • Buyers indicate what cities that they want to receive notifications • Also, can get alerted when specific deals go live without full registration IMshopping Proprietary & Confidential
Redeeming at Local Merchant • Buyers receive an email with a coupon attached they can print and take to their local merchant IMshopping Proprietary & Confidential
My Account – My Purchases • Buyers can edit their account, change password, add a photo • Also, can view all purchases and reprint a coupon, if necessary IMshopping Proprietary & Confidential
Cancellation • If the deal has not yet been processed, buyers can easily cancel the order IMshopping Proprietary & Confidential
Merchant/Advertiser workflows • Login into account to view orders • PDF of buyer list • Checking and redeeming coupons IMshopping Proprietary & Confidential
Merchant Login • Merchants have a dedicated login page and a means to contact you IMshopping Proprietary & Confidential
Group Offer View-Merchant • Merchants can see all offers • Can also drill into an individual offer – see buyer information IMshopping Proprietary & Confidential
PDF of buyer list • Merchants can also download and print a list of customers to “cross off” at the point of sale. IMshopping Proprietary & Confidential
Checking & Redeeming Coupons • Coupons that are used can be crossed off the list, or checked within this merchant portal to see if valid IMshopping Proprietary & Confidential
Sales Training & Tools • Collateral: We have developed some leave behinds to give you a head start on creating collateral and the sales pitch • Sales presentation: Again, a template to use in creating the merchant pitch • Groupon analysis: We’ve analyzed results in a number of Groupon markets to help business modeling IMshopping Proprietary & Confidential
Group Buying Data Sheet IMshopping Proprietary & Confidential
Group Buying Samples IMshopping Proprietary & Confidential
Strategic Services Sample: Groupon Sales – by category Food & Dining, Beauty & Personal Care & Fun/Outdoor activities are the largest categories by sales - 68% of overall sales IMshopping Proprietary & Confidential
How to Sell Group Buying to Local Merchants IMshopping Proprietary & Confidential
Group Buy: An exciting way to promote your business • An offer for products or services at a deep discount that requires a certain number of people to buy upfront and redeem at the local merchant’s business. • Because every deal has a minimum threshold of buyers for the deal to happen, people tend to recruit friends to participate via Twitter, email and Facebook. • The benefit: Buyers get exclusive discounts, merchants get lots of customers and upfront cash. IMshopping Proprietary & Confidential
Group Buying: A Bright Idea! • Immediate results: – Acquire hundreds of new customers in one day • No risk – 100% performance based: – You set the minimum number of buyers. – You pay nothing if the deal is not successful. • Generate cash for your business – Customers pre-pay for their deals, so you get a big check when the deal is over. IMshopping Proprietary & Confidential
Group Buying vs. Other Media • • • Traditional display media (TV, print, radio, etc. ) and other types of online media can be very expensive and does not guarantee new customers. Group Buying gives you an easy, fast and risk-free way to promote your business and achieve your marketing goals. No upfront costs! What you get Group Buy Traditional Media Online Media Hundreds of new customers in just one day Yes No No Free Exclusive Advertising Yes No No Viral “Word of Mouth” exposure. Yes No Maybe Risk Free – You pay for results only Yes No No IMshopping Proprietary & Confidential
How Does Group Buying Work? 1. Create - We put together an amazing Group Offer 2. Promote – Offer goes live and promoted to Facebook fan, Twitter followers, and emailed to Existing Customers. 3. Share - Customers join the deal and pass along the offer via social networks. IMshopping Proprietary & Confidential
Facts About Group Buying • Each day, we promote one offer. This means for 24 hrs you are on the spotlight. You get full free exclusivity. • A consumer can only purchase a deal on the day promoted. – Which drives a sense of urgency for the buyer to buy and share right on the spot. • You get free exposure – consumers share this deal virally. • A deal is on only when a certain number of people get on the deal. If that minimum number isn’t reached the deal is off and you pay nothing. IMshopping Proprietary & Confidential
Why work with us? • We offer to you: Merchandising Services – We offer guarantee personalized and entertaining group offer writeups delivered to thousands of consumers. – Our group offers include: • Detailed description of your offer and photos featured on our website and our daily email alerts on the day of your campaign launch. • Actual customer reviews about your business from Yelp!, City. Search and others to promote the positive aspects of your business. Payment Processing – We process the transactions for you. At the end of the deal we process the sales and fund your account directly. No waiting to get paid. Guarantee Results – Our partnership is built on a win-win philosophy. Pricing is based on a revenue share model to eliminate risks and to maximize the return on your investment. IMshopping Proprietary & Confidential
The Economics: Sample Group Deal Based on Groupon Data: Average price per deal: $38 Average deals sold: 650 • On average – You get 650 customers in Just ONE Day. – Gross Revenue per deal: $24, 700 in just ONE Day • We split the revenue 50 -50% • You get: $12, 350 in your pocket! IMshopping Proprietary & Confidential
Q&A IMshopping Proprietary & Confidential
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