Nike Plus Technology Johnny Dee Nike Fuel Band

Nike Plus Technology Johnny Dee

Nike Fuel Band § This band records activity and wirelessly synchronizes it to any Apple device § Tracks calories Burned § Nike Fuel Points earned § Rewards and achievements § The Band alerts you when you reach your daily goal

Nike Fuel Band

Nike+ Running § Community of runners § Create paths that are shared online § http: //nikeplus. nike. com/plus/places/#/Explore/32. 773834 3/-117. 1853064/9 § Earn Nike Fuel Points § Tracks miles ran and time ran § The device used is a chip in a shoe or a watch

Nike+ Running

Nike+ Basketball § Hyper. Dunk shoe § Nike Sensor- Vertical leap/ Quickness/ Nike Fuel Points § Dunk competition § Send in video of a dunk with the Nike+ measured vertical leap and Fuel points http: //www. nike. com/us/en_us/c/basketball/nike-basketballhyperdunk-plus

Nike+ Basketball

Nike+ Programs Nike Fuel Nike+ Fuel Band Nike+ Running Nike+ Basketball Calories Vertical Miles Ran Time Ran Quickness

Nike+ Goal § Create a community of people who enjoy being active § Competition § Accountability § Rewards and achievements

Nike+ Issues § The sensor is not always accurate § It is worn on the wrist Tends to measure wrist movement better than body movement One user gained more Nike Fuel points eating pizza than walking up stairs § It’s a 1 st generation product

Conclusion § Nike+ is revolutionizing the way people exercise § This band encourages and motivates people to be active § It is a hot product that is selling very well § http: //nikeplus. nike. com/plus/

References § http: //management. fortune. cnn. com/2012/02/13/nike-digital-marketing/ § http: //www. nike. com/us/en_us/lp/nikeplusfuelband § http: //www. nytimes. com/2012/07/29/technology/nike-fuelband-tracksphysical-activity-inconsistently. html § http: //support-en us. nikeplus. com/app/answers/detail/a_id/25252/p/3169, 3700 § http: //www. wired. com/medtech/health/magazine/1707/lbnp_nike? current. Page=all

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