Niels Brock Autumn 2010 Autumn 2010 In the

Niels Brock - Autumn 2010

Autumn 2010 In the coming semester, you can choose between four programmes: AP Degree in Marketing Management AP Degree in Financial Management AP Degree in Logistics Management Bachelor in International Sales and Marketing

1 st semester AP Degree in Marketing Management The AP degree in Marketing Management - Modules offered 1 stsemester and ETCS points - International Marketing and Sales Economics Business Law (5 ETCS) Communication, Organization and Management (10 ETCS) The course includes: (5 ETCS) A: Strategic analysis of the company and the surroundings A: Company analysis A: Communication A: Sources of Law B: Basic statistics B: Micro-economics B: Organization structure B: Contract Law C: Making and analysingthe supply chain C: Legal market relations D: The company’s legal conditions -It is not possible to have less than 30 ETCS points in one semester

2 nd semester AP Degree in Marketing Management The AP degree in Marketing Management - Modules offered 2 nd semester and ETCS points - International Marketing and Sales (10 ETCS) Economics Business Law Electives (5 ETCS) Communication, Organization and Management (5 ETCS) The course includes: You can choose between: A: Market Analysis A: Investment and Finance A: Managing the supply chain A: Damages outside contract A: Statistics or B: Growth Strategy B: Descriptive Economics and Tradetheory B: Cultural analysis B: Danish and International rules of buying and selling goods B: Market Communication or C: Innovation C: Security of credit C: Entrepreneurship C: Market selectionand Penetration Strategy -It is not possible to have less than 30 ETCS points in one semester

3 rd semester AP Degree in Marketing Management The AP degree in Marketing Management - Modules offered 3 rd semester and ETCS points - International Marketing and Sales (10 ETCS) Economics Electives (10 ETCS) Communication, Organization and Management (5 ETCS) The course includes: You can choose A: Strategic Marketing A: Macro. Economics A: Organizational Development B: Sales and Negotiation B: Budgeting and Optimizing Parameters B. Sales and Project Management (5 ETCS) A: Managerial Economics -It is not possible to have less than 30 ETCS points in one semester

1 st semester The AP degree in Financial Management - Modules offered 1 stsemester and ETCS points Subject Theme 1 Introduction to Finance and Methodology Subject Theme 1 Fundamental Subjects Subject Theme 2 The Financial Sector and Financial Services (2 ETCS) (13 ETCS) The course includes: A. Financial Enterprises A. Business Economics A. Financial Enterprises and Markets B. Customer (Client Relations) B. Global Economics B. Business Economics C. Management and Communication C. Business Law D. Statistics (15 ETCS) The course includes: -It is not possible to have less than 30 ETCS points in one semester

2 nd semester The AP degree in Financial Management - Subjects offered 2 ndsemester and ETCS points Subject Theme 3 The Financial Sector and Society (13 ETCS) Subject Theme 4 Financial Counseling of Personal Customers (17 ETCS) The course include: A. Financial Enterprises and Markets A. Financial Markets B. Marketing B. Customer/Client Relations C. Global Economics C. Personal Economics and Finance D. Statistics D. Business Economics E. Business Law F. Family law G. Statistics -It is not possible to have less than 30 ETCS points in one semester

3 rd semester The AP degree in Financial Management - Modules offered 3 rdsemester and ETCS points Subject Theme 5 Financial Counseling of Business/Corporate Customers (19 ETCS) Subject Theme 6 Financial Enterprises The course includes: A. Financial Enterprises and Markets B. Marketing C. Business Economics C. Customer/Client Relations D. Investments D. Management and Communication E. Customer/Client Relations E. Business Law F. Management and Communication F. Global Economics (11 ETCS) G. Business Law -It is not possible to have less than 30 ETCS points in one semester

1 st semester Ap. Degree in Logistics Management The AP degree in Logistics Management - Modules offered 1 stsemester and ETCS points Subject Theme 1 Introduction Subject Theme 2 The company (2 ETCS) (14 ETCS) The course includes: Subject Theme 3 The market (14 ETCS) The course includes: Logistics and Transport Organisation and Management International. Economics English Organisation and Management SUBJECT TO AVAILABILITY -It is not possible to have less than 30 ETCS points in one semester

Bachelor in International Sales and Marketing 5 th semester Top Up for a bachelor Int. Sales and Marketing Management stsemester and ETCS points Modules offered 1 A: The customer in B: Industry and C: Innovation Methodology First semester focus (12 ETCS) The course includes: Marketing: -The Company’s focus area -Evaluation of Business Models -Marketing Mix implications Competitors (4 ETCS) The course includes: Marketing: -Complex form of Competition -Competitor analysis -Clusters -Benchmarking (4 ETCS) The course includes: Marketing: -Growth analysis -Product and concept development strategy Logistics: Management/Organi -sation: Management/Organisation: -Ethics and Social responsibility Management/Organisation: Economics/Law/ Finance: -Value Chain Analysis -Resource Differentiation -Partnership and Outsourcing -The company's’ Strategic base/focus -Analysis of the Sales Organisation -Capacity for Implementation -Sales Team Analysis Economics/Law/ Finance: -Financial, Economic and Legal aspects of Sales -Activity Based Costing -Profitability and credit worthiness Logistic Benchmarking incl. Corporate Social Responsibility Financial and Economic benchmarking All in all you have to have 30 ETCS points!! Process development analysis -Evaluation of a company’s mental model and innovation platform etc. Project Management and measurement system -Idea Protections and Research Theory (5 ETCS) project (5 ETCS)