Nexus Communications Connections that Count Food nutrition and

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Nexus Communications Connections that Count Food, nutrition and healthcare specialism Storytelling, Forming Allegiances, Defending

Nexus Communications Connections that Count Food, nutrition and healthcare specialism Storytelling, Forming Allegiances, Defending • Based in South Kensington, London • 27 people • Public Relations Consultants Association accredited • Very strong client retention levels; senior level client handling and deep sector understanding T. +44 (0) 20 7052 8888 E. Richard. [email protected] com www. nexuspr. com

Connections that Count Joined up Services Digital Experienced Counsel • • Audience listening and

Connections that Count Joined up Services Digital Experienced Counsel • • Audience listening and outreach Content creation, marketing and monitoring Issues preparation and handling Stakeholder planning, collaboration and influence • • Strategy and enablement Content, creative and operations Measurement and analysis Listening at the heart • • • Very senior counsel for all clients For long term strategies From dedicated sector experts

Connections that Count • Crisis Specialism Evaluation • • The CORE Dashboard: a bespoke

Connections that Count • Crisis Specialism Evaluation • • The CORE Dashboard: a bespoke online hub system and toolkit Peacetime preparation and battle time action modes www. core-management. co. uk • • • Task Comparison Reputation Reach Commercial Relevance

Sector Expertise Healthcare Food and Drink

Sector Expertise Healthcare Food and Drink

Case studies

Case studies

Media relations: Yoplait Launch of Calin + yoghurt with added vitamins Tasks • Communicate

Media relations: Yoplait Launch of Calin + yoghurt with added vitamins Tasks • Communicate the benefits of Calin+ and Yoplait’s expertise to healthcare professionals and women concerned with bone health Measures • Create Bone Health Information Panel as HCP conduit; CPD papers on Vitamin D; sponsored GP columns, BHIP attendance at conferences & workshops • Consumer press launch & tasting with expert Panel; Daily Mail exclusive; press office & blogger reviews Results • HCP Reach: 277, 000 dieticians & nutritionists; 106, 500 Nurses, midwives & health visitors; 276, 000 GPs • Consumers: 50 million including national TV and Newspapers; target women’s & health & fitness press

Consumer & trade media and stakeholder relations Mc. Cain: It’s all good Tasks •

Consumer & trade media and stakeholder relations Mc. Cain: It’s all good Tasks • Launch the new frozen microwaveable jacket potato (and a host of other products) • Position Mc. Cain as a value proposition in a commodity market Measures • Product pitch realism; conversations that resonate with consumers; shareable 3 D warm and scented bus shelter ads driving social media conversation • Mix of traditional trade media relations, tactical advertising and advertorials and digital comms: “See what a Mc. Cain potato can do for your business”. Focus on bottom line in all storytelling Results • £ 1 m sales pre-advertising campaign for Jackets; all agency Cannes Lion award winner • More productive relationship with customers, widespread media coverage and increased sales

Traditional and social media relations: British Lion Eggs The modern face of eggs Tasks

Traditional and social media relations: British Lion Eggs The modern face of eggs Tasks • Ensure relevant modern face of eggs in a healthy diet with leading cooking personalities as part of long term campaign to shift understanding of eggs role in nutrition (25 years!) Measures • One specific campaign delivered multi channel impact : www, weight watchers, 150 media briefings including fashion press as new audience; permanent egg features on Mumsnet/Netmums parenting websites • 2014 review and re-launch of www. eggrecipes. co. uk and www. eggsinfo. co. uk Results • 27 million additional eggs sold during campaign; 1. 5 million slimmers reached with healthy, heart and satiety messages • Visits to new websites up 250% and 50%, respectively; You Tube visits increased 245% from 2013

Product launches: Mentholatum Impacting on the bottom-line Tasks • Drive sales, media and retailer

Product launches: Mentholatum Impacting on the bottom-line Tasks • Drive sales, media and retailer interest in Regenovex, Deep Heat Muscle Rescue, and Rohto Dry Eye Measures • Regenovex and Deep Heat: Relevant celebrity endorsement to underpin launches (i. e. real condition sufferers/solution users) • Engaging range of HCP experts to ensure efficacy behind ingredient messages • Word of mouth engagement to drive social chatter; blogger reviews • Rohto Dry Eye: Story telling kit backed by experts and research; press party; creative mailers; media briefings with 40+ journalists attending; case studies: • In store pharmacy events Results • Sales driven by 31% on the REGENOVEX® capsuless range alone. Winner of four PR awards • Deep Heat sales up 25% without advertising • Rohto product reviews reach 50 million; dramatic increase in retailer distribution sales up 472%;

Nexus Communications Richard Medley, Managing Director T +44 (0) 20 7052 8810 M +44

Nexus Communications Richard Medley, Managing Director T +44 (0) 20 7052 8810 M +44 (0) 7703 309 924 E Richard. [email protected] com Jane Baerselman, Director T +44 (0) 20 7052 8835 M +44 (0) 7720 298 387 E Jane. [email protected] com Amanda Cryer, Director T +44 (0) 20 7052 8830 M +44 (0)7770 432 405 E Amanda. [email protected] com Kevin Coles, Director T +44 (0) 20 7052 8840 M +44 (0) 7776 026 012 E Kevin. [email protected] com