Next Generation Business Models A Practical Overview Egbert

Next Generation Business Models, A Practical Overview Egbert Dommerholt Tomislav Petrov Ferdinand Sannes

What is this workshop about? o Link New Business Models to NER Economic Realities theme o Based on that what kind of sustainability strategies can we distinguish? o How do New Business Models fit in? o Results of the NGBM research project

Why do companies go sustainable? o Because it pays off n New products and markets n Cost/risk reductions o Because they have to n Stakeholder pressure them to o Because they want to n Intrinsic motivation Neo Classical Approach Institutional Approach Behavioral Approach

Environmental Macroenvironment Trends & developments Stakeholder environment Intrinsic motivation Expectations Intentionally creating multiple values Now and in the future Societal and corporate value creation strategies

Tomorrow ‘Eco-Innovation’ • • • ‘Market Innovation’ 3 -D printing Bio-based economy Closed loop Product redesign Alternative sourcing • • • New Markets Products/services Product as a service Inclusive sourcing Alternative market place People Planet • • • Processes EMS Resource/energy use Emissions/waste Efficiency • • ‘Eco-efficiency’ Stakeholder expectations Stakeholder issues Stakeholder impact Stakeholder involvement (Intel) ‘CSR’ Today

CLOSED LOOP IN CARPET MANUFACTURING INDUSTRY Latex Oil Bio - waste Limestone Yarns Canvas Backing Bio-polymers Carpet Waste Renewable energy

Students will focus on o Next Generation Business models o These are basically combinations of Eco. Innovation or Market Innovation strategies, or both