Next Gen Gen Z Millennials 1996 2010 1981

Next Gen

Gen Z Millennials 1996 – 2010 1981 – 1995 Currently the under 24’s Currently the under 38’s

Cristiano Ronaldo 224. 6 m 35 Nike 114 m

Ariana Grande 190. 7 m 26

Top 16 Instagram Accounts Instagram Cristiano Ronaldo Ariana Grande The Rock Selena Gomez Kylie Jenner Kim Kardashian Lionel Messi Beyonce Neymer National Geographic Taylor Swift Kendall Jenner Jennifer Lopez Nicki Minaj Nike 347 m 224. 6 m 190. 7 m 180 m 173 m 175. 3 m 145 m 148. 4 m 139. 2 m 138. 6 m 134. 7 m 128 m 120 m 116. 6 m 114 m Other Instagram accounts Nike 114 m / Adidas 24 m $39. 1 bn / $16. 6 bn Trump Boris Johnson Kier Starmer The Royal Family BBC News Black Lives Matter Greta Thunburg Marcus Rashford 20. 4 m 1. 1 m 104. 6 k 8 m 13. 4 m 3. 5 m 10. 3 m 8. 4 m

Twitter Obama Trump CNN 117. 7 m 80. 1 m 57. 7 m

Generational Tipping Point In 2019 the number of Gen Z nudged ahead of Millennials Gen Z comprises 32% of the global population 2. 47 billion of the 7. 7 billion people on Earth Together Gen Z and Millennials account for 63. 5% of the global population 2015 UK Data 28% of population under 35

Gen Z Themes True digital natives Entrepreneurial, do not expect a job for life Most ethnically mixed generation – multicultural Savers – 32% save money regularly compared to 23% Gen. Xers when they were the same age. Gen Z witnessed the stress of the GFC on their parents The suicide rate among people aged 10 to 24 has jumped 56 percent since 2007, but more likely to report their mental health Modern, yet traditional – digital pioneers, 80% plan on marriage, most agnostic generation compared to previous generations Not afraid to speak truth to authority

Average of a chair on a FTSE 150 board is 66 Average of a non-executive on a FTSE 150 board is 60 The average founder of a unicorn start-up is aged 34

Transformational Times Technology Climate Change Pandemic Generational wealth transfer GBP 5. 5 tn next 30 years

Next Gen – Benefit to Organisations Tap into young talent, gain fresh perspectives Future thinking in time of rapid digital disruption Reflects the real world, reduces blind spots and reduces risks Mentors rising stars and prepares tomorrows Board members Helps talent retention and attraction Sets an example at the top which can have a trickle down effect within organisation Creates a culture of inclusion Suitable for all organisations Easy and low cost to set up, but need main board buy-in

Next Gen Benefit to Next Gen Shape their future Leadership opportunities - growing future leaders Exposure to Board process, governance and participation at a strategic level Aligns Millennial & Gen Z desire for authenticity and true value Broaden network and experiences

Formats Advisory committee Parallel board Reverse mentoring Wild cards Board Apprentices Internal / External

Examples