News International Gutter Ad Spec 13 News International

News International Gutter Ad Spec 1/3 News International Online Ad Operations traffic team: 0207 782 7777 or Email: adtraffic@newsint. co. uk

Eyeblaster Contacts= • Account Manager: Glen Willis • Email: glen. willis@eyeblaster. com • Phone: 0207 759 2382 • Creative Support Engineer: Billy Jenkins • Email: billy. jenkins@eyeblaster. com • Phone: 0207 759 2379 News International Contacts= • News Int contact: Adtraffic@newsint. co. uk • Phone: 0207 782 7777 • News Int Spec: http: //www. niadhelp. co. uk/Pages/pages_sub/online_Sizes_and_Specs. html# News International Online Ad Operations traffic team: 0207 782 7777 or Email: adtraffic@newsint. co. uk

News Int Gutter ads are served via the Eyeblaster platform as an Expandable Banner. Two separate ads need to be built, this is because the gutter space to the left and right of the page differs depending on the user screen resolution. Below is the specs for each screen resolution & eyeblaster build specification, FLA Templates can be downloaded from here: http: //demo. eyeblaster. com/News. Int/Gutter. Ad_Template. zip Format Dimensions X&Y& Positioning in pixels File Weight Clickable / Eyeblaster click command Deadline General Ad Build in Eyeblaster When creating in Eyeblaster Gutter Leader board Flash = SWF Gif or JPG as back up (No Expansion allowed) 728 x 90 Pixels N/A 39 k flash 30 k gif/jpg flash files require a back up gif. Yes / EB. Clickthrough ("Expandable"); Ads need to be sent to Eyeblaster 7 working days in advance. News Int require 5 working day to test & approve. (2 Days EB, 5 Days NI) • Please ensure you have You will need to add the below code to the default flash to call each of the panels automatically: EB. Expand. Panel("Expand_gutter_left"); EB. Expand. Panel("Expand_gutter_right"); Left Gutter Panel Low Resolution. Flash = SWF Dimensions 130 x 1845 Pixels 100 k flash. Yes / EB. Clickthrough ("Gutter. Left"); Ads need to be sent to Eyeblaster 7 working days in advance. News Int require 5 working day to test & approve. (2 Days EB, 5 Days NI) Positioning Left X = -151 Y= -6 Right Gutter Panel Low Resolution. Flash = SWF Dimension 130 x 1845 Pixels 100 k flash. Yes / EB. Clickthrough ("Gutter. Right"); Ads need to be sent to Eyeblaster 7 working days in advance. News Int require 5 working day to test & approve. (2 Days EB, 5 Days NI) Yes / EB. Clickthrough ("Gutter. Left"); Ads need to be sent to Eyeblaster 7 working days in advance. News Int require 5 working day to test & approve. (2 Days EB, 5 Days NI) Positioning Left = X -978 Y =-6 Left Gutter Panel High resolution Flash = SWF Dimensions 290 x 820 pixels Positioning Left = X -311 Y= -6 100 k flash. Right Gutter Dimensions 100 k flash. Yes / Ads need to be sent to Panel Eyeblaster 7 working days 290 x 820 EB. Clickthrough High in advance. pixels ("Gutter. Right"); Resolution. News Int require 5 News International Online Ad Operations traffic team: 0207 782 7777 or Email: adtraffic@newsint. co. uk working day to test & Flash = SWF Positioning approve. X = 978 Y = (2 Days EB, 5 Days NI) 6 Online Advertising Creative Specifications installed the latest Eyeblaster Flash Extension Package (MXP) before starting work on the Ads. Please download and install the MXP from the eyeblasterwiz. com homepage. • The first keyframe of your movies should be clear of graphics & animation. The following line of code should be placed on the first keyframe …. #include "eb. Flash. Actions. as“ • Animation can be used and spread over different frames for the duration of the ad. New International Requirements All gutter ads are subject to prior Editorial approval. All left & right Panels must have a fade in at the bottom of the ad panels, the ads must fade from the advertisers colour to the site margin colour (Grey) Over the last 1000 pixels. Pantone Colour is Panel Name in Eyeblaster= Expand_gutter_left Panel Name in Eyeblaster= Expand_gutter_right Panel Name in Eyeblaster= Expand_gutter_left r: 217 g: 217 b: 217 Searing, Blood, Gore, Nudity & violence are not permitted. Lead time to News international is 5 working days, Eyeblaster require 2 working days. Any ad supplied outside these guidelines will be at the buyers risk. Panel Name in Eyeblaster= Expand_gutter_right 1/3