Newport News Williamsburg Intl Airport PHF Patrick Henry
Newport News – Williamsburg Int’l Airport (PHF) Patrick Henry Field Ken R. Spirito, A. A. E. Executive Director
NEWPORT NEWS – WILLIAMSBURG INTERNATIONAL AIRPORT (PHF) • Two Runway Configuration Rwy 7 -25 (8, 000 ft. ) Rwy 2 -20 (6, 500 ft. ) • Excellent Interstate Access (I-64) • Land Availability and Infrastructure for Future Expansion • Modern Commercial Terminal Facility • Total Economic Impact of $376 Million • Employment Breakdown We Must Continue to Invest in our Economic Future… PHF Plays a Vital Role Newport News Hampton Williamsburg Yorktown Other 205 110 25 45 95
Air Force One – President Barack Obama at PHF February 5, 2009 – Obama’s First Flight as President National exposure for over one week (TV & Radio)
Newport News-Williamsburg Int’l Airport 3 Airlines /6 Cities ATLANTA BOSTON ORLANDO NY – (LAGUARDIA) CHARLOTTE PHILADELPHIA
PASSENGER HISTORY 2001
NEWPORT NEWS – WILLIAMSBURG INTERNATIONAL AIRPORT CATCHMENT AREA JAMES RIVER The orange area denotes PHF’s Primary Catchment Area, the yellow areas + the orange area are included in the Total Catchment Area.
WE ARE LEAKING A LOT OF PASSENGERS TO OTHER AIRPORTS Airports of Origin - Primary Catchment Area PHF retains only 31% of the Primary Catchment’s originating traffic. Source: Adjusted SABRE MIDT 2008 Over 250, 000 bookings were analyzed
CHARTING OUR COURSE FOR SUCCESS • Provide New Air Service to “Other” Hub Gateways • Work with Military/Government Leaders and Airlines to bring more “contract fares” to PHF • Build an International Arrivals Area • Develop Seasonal Charter Program (Caribbean/Mexico/Europe) • Continue to Partner with Peninsula Communities to Stimulate and Incentivize New Business • Recapture our Leakage • Continue Building/Renovation of Terminal Facility for Future Growth • Promote our Brand PHF
ATLANTA BOSTON NEW YORK (LA GUARDIA) ORLANDO Fly now for as low as $59 Each Way LOW FARE LEADER PROVIDING CONVENIENT NON STOP SERVICE TO KEY DESTINATIONS, CONNECTING YOU THROUGHOUT THE U. S.
Regional Airport Fare Trend Source: U. S. D. O. T. 10% Coupon Sample Newport News – Williamsburg International Airport 10
Newport News – Williamsburg Int’l Airport 30 Second TV Commercial
Newport News – Williamsburg Int’l Airport 15 Second TV Commercial - Boston
Newport News – Williamsburg Int’l Airport 15 Second TV Commercial – NY (La. Guardia)
Staying Focused on these Points • Build Community Support and Patronage (Ownership, Pride and Customer Loyalty) • Corporate Support and Leverage (Military/Government, International Business Traffic is Key to Success) • Identify New Business and Pursue Niche Opportunities (Domestic and International Charters) • Create a Brand Develop New Business Model for Long-Term Growth (Airline Relationships ) IF WE ARE SUCCESSFUL IN FOLLOWING THESE POINTS, IT CAN LEAD US TO THIS…
OUR MARKET CAN SUPPORT THESE DESTINATIONS AND MORE… West
If you are going to grab a tiger by the tail, you better know what to do with it…
NEW CONCOURSE ($11 M) APRIL 2010 COMPLETION 6 – GATES FUTURE INTERNATIONAL ARRIVALS
Baggage Claim Expansion $5. 0 Mil (2012)
Runway 7 -25 Rehabilitation $12 Million (2009 -2010) Runway 7 -25
SOUTH CORPORATE ECONOMIC DEVELOPMENT OPPORTUNITIES I-64 Terminal Building
EDUCATION OPPORTUNITIES • 1 of 4 Aviation Magnet Schools in the Country • Currently 330 students enrolled. Airframe and Power Plant Credentials
CURRENT AND FUTURE CHALLENGES Regional Competition (Norfolk and Richmond) Economic Conditions Continued Funding for Capital Improvements
Thank You For Your Support
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