New puzzle from old pieces Spark Up new

New puzzle from old pieces Spark. Up – new business development process

What Sparked it Up? Spark. Up – new business development process

What is Spark. Up? Spark. Up – new business development process

Spark. Up essentials Start-up hub; one-stop-shop Space and process where people and ideas meet Need-driven idea creation, lean startup methods in use Interaction with teams, mentors, and investors Center gathers all startup events and coaching in the area Process helps to commercialize University innovations Branch-specific coaching and networks Supports established companies in their growth Finds the right path for each startup’s development Spark. Up – new business development process

Space plan Business Hotel Staff offices Co-working space Flexible, dividable open space • • • Center of all operations and action Cafeteria Team working space Work spaces for free use Events Mentor corner, counseling desk Conference rooms and services Operated by Turku Technology Single-person or Properties group rooms Flexibly sized offices for companies For the use of companies and Also co-working offices and organizers of single-person other events work spaces Meetings, training sessions Cooperation partners’ premises Spark. Up – new business development process

Re-invented business development process Business idea or company • Innovative • Growth oriented • International potential Spark. Up – new business development process

Customer flow Public Potkuri TSEK Tekes ELY TSc. P TE-toimisto Kunnat Universities YE Student ass. Innovation services Entrepreneur trng. Cooperatives Private Companies Entrepreneur ass. Inventors Unemplyed Spark. Up – new business development process

Process Spark. Up – new business development process

Startup Journey Demoday Keynote speakers Training and events by other providers Matchmaking Events Welcome breakfast info/private Info sessions E. g. IPR, Banking Entrepreneurial identity Recognizing the strengths of the individuals vs. team Theme-centered idea creation events • Development Camp • Hackathon • Global Service Jam Spark. Up – new business development process

REVENUE STREAMS & CUSTOMERS STARTUP METRICS PITCHING & PUBLICITY STARTUP BASICS Preparation Workshops LEAN STARTUP RESEARCH Spark. Up – new business development process

Preparation Workshops STARTUP BASICS LEAN STARTUP • What is an startup? • You as a founder • Entrepreneurial mindset • What are you passionate about? • What does it take to be a founder? • The lean approach • Getting rid of the waste • Customer development process • How-to - hands on validation. STARTUP RESEARCH STARTUP METRICS • Market size, addressable market • Competitors, analysis • Conferences, News, Opinion leaders • Funding news, Exits, M&As • Potential customers - Interviews, Surveys • Understanding metrics (CAC, CLV, etc. ) • Where to focus? • Conversion metrics - AARRR: Acquisition, Activation, • Retention, Referral, Revenue REVENUE STREAMS & CUSTOMERS PITCHING & PUBLICITY • Different business models & revenue sources • Steps to revenue • Identifying key drivers for your rev. model • Ideal customer (user personas) • Why to pitch? • Different pitches • Building the pitch decks • How, where & why? Spark. Up – new business development process

Demoday Journey graduation event, where teams pitch their cases Building the concept or prototype Pitching Experienced coaches boosting the teams’ progress Planning and Challenging the Business Case Training in essential business skills Customer development Testing on the market Spark. Up – new business development process

Journey: 12 -week coaching program for chosen teams Problem identification and validation with clients Prototype building, validation with clients Recognizing competition Financing options, meetings with investors Legal issues: IPR, agreements, regulations Pitching, Pitching Sales Planning Marketing, PR Revenue Generation Model Company financial planning Company registration, tax issues Business Plan refinement Spark. Up – new business development process

Coach companies Knowledge in business, funding, field of tech Individual roadmaps Focus on supporting internationalization Regular weekly gatherings of the teams Mentors, Coaches Training • Sales • Pitching • Marketing • Brand build-up Peer support and community Growth and Internationalization Turku Pitch Toolkit Funding Guide • Expert help • Guidebook Spark. Up – new business development process

Growth and internationalization program Business Strategy, Business Plan Team composition and recruitment Need-driven product and service development Revenue Generation Model Sales Plan, customer meetings Market and Competition analysis Marketing Communications Internationalization Plan, networking Planning and acquiring funding for growth Financial planning IPR strategy planning and execution Organizing tasks of the board of directors Spark. Up – new business development process

Turku Game Lab fff-Flavor RSGT Yard Park Connected projects or institutions BID Aava Meridiem Projektiässät Enterprise Europe Network Spark. Up – new business development process

Spark. Up is a center that is full of action, constantly redefining itself, open for everyone, has a low barrier of entry and a relaxed atmosphere, and a coworking community where great startups are created. Spark. Up – new business development process