New pathways of youth to labour market through
New pathways of youth to labour market through lifestyle self – employment Project No. 2017 -3 -LT 02 -KA 205 -005536 Training course for youth workers ‘Social mentoring as innovative training pathway lifestyle self-employment’ to Module II. Facilitating the social mentoring process on LSE by using the set of open educational resources (OERs) on Life-Style Entrepreneurship 3 rd face-to-face session This project has been funded with support the European Commission. This publication reflects the views only of the author, and the commission cannot be held for any use which may be made of the information contained therein.
Discussions on the 2 nd session What did learn during the 2 nd online session? Where some difficulties during this session? What would you like to discuss with the group on the 2 nd online session?
Questions for Reflections What do you think are benefits and challenges of mentoring on lifestyle self-employment (LSE)? In which cases, in your opinion, it is better to choose individual or group mentoring on LSE? What aspects has to be taken in consideration by the manager during the matching process? What problems could arise in the mentoring on LSE relationships because of cultural differences, insufficient communication, or a lack of common interests between mentor and mentee? What could be the topics for discussions during the mentoring on LSE sessions? Should a mentor talk more than a mentee during the mentoring on LSE sessions or should he/she listen more to the mentee and give advices? What do you think could be the most acceptable duration of the mentoring on LSE sessions? What could be the Mentees’ goals for the mentoring on LSE?
Group work exercises on Module I
Aim of the MODULE II To introduce the concept of lifestyle self-employment with special focus on Life-Style Entrepreneurship.
Objectives of the MODULE II to define concept of lifestyle self-employment; to introduce the main peculiarities of Life-Style Entrepreneurship as a useful alternative of self- employment to youth in nowadays labour market; to introduce the methods for motivation of youth to become lifestyle self-employed; to overview the different types of Life-Style Entrepreneurship using success stories; to define main Business principles in LSE and main parts of the business plan; to analyse Marketing strategies in LSE; to introduce the Set of practical exercises as Set of OERs ‘Pathway to Lifestyle selfemployment’ to be used to facilitate the social mentoring process on LSE; to analyse the Lesson plan for innovative ‘SELF-E training course’ for young people with fewer opportunities, including NEETs, based on social mentoring and OERs.
Sub-module 1
Entrepreneurship and self-employment (SE) (1) Defining entrepreneurship Entrepreneurship is a key driver of economy. It is associated with business, innovation and the ability to task risk. Over the years entrepreneurship has been defined in a few different ways. Yet, all the definitions that can be found link it with innovation and the ability to create new things (including ideas or products). The most comprehensive definition of entrepreneurship is that of the European Commission: “Entrepreneurship is an individual’s ability to turn ideas into action. It includes creativity, innovation, risk taking, ability to plan and manage projects in order to achieve objectives. ” https: //ec. europa. eu/growth/smes/promoting-entrepreneurship_en
Entrepreneurship and self-employment (SE) (2) Types of entrepreneurship Small Scale Entrepreneurship: there is a single business owner who is running the business with the aim to make a profit they will initially benefit from. Such business is often funded by small business loans. The owner employees few staff. SME (small medium entrepreneurship): the entrepreneurs will have a clearer vision of the future of their business. The owner(s) invest in experienced staff, new technology or consult their activities with professionals Start-up Entrepreneurship: innovation in its full meaning. These businesses are governed by the ability to task risk and stay patient in gaining profit from any performed within activities. Large Company Entrepreneurship: they start growing from the success of their core products, which are the engine for the development of new ones, step by step bringing in innovation and convincing consumers on the beneficial factors they carry. Social Entrepreneurship: developing solutions and/or products that the society will benefit from. The core goal is to fill the gap with what the people around you need and/or want, not to participate in market share. It can be nonprofit.
Entrepreneurship and self-employment (SE) (3) What does entrepreneur mean? Someone who has an idea and is ready to transform it into a business, additionally ready to take the necessary risks for a vision to become a reality. What skills does the entrepreneur have? basic skills (e. g. mother tongue; foreign language; mathematics, science and technology; digital competence; learning to learn; social and civic competencies; sense of initiative); people-related skills (e. g. communication, interpersonal relationship, team working, cultural awareness/ expression); conceptual skills (e. g. organization, problem solving, planning, learning-to learn skills, innovation and creativity skills, systematic thinking); social perception; impression management; persuasion and influences; social adaptability;
Entrepreneurship and self-employment (SE) (4) Types of entrepreneurs: the Cantillon Entrepreneur, who acts as an innovator securing his/her market position against the competitors (Cantillon from the French economic Richard Cantillon). the Industry-Maker, pioneer who puts considerable efforts in the company formation and be a leader. the Administrative Entrepreneur, an individual who establishes a company and takes the managerial position of a single company. the Small Business Owner/Operator, organizes business activities around the retail and wholesale branch in a specific area. the Independent Entrepreneur, forms a business alone and is not focused on its long-term management, is driven by strong motives and tends to avoid risks.
Entrepreneurship and self-employment (SE) (5) Which are the main entrepreneurial skills? A very comprehensive tool, designed to improve the entrepreneurial capacity of European citizens is Entre. Comp (The Entrepreneurship Competence Framework; 2016). The Entre. Comp components are grouped in 3 areas, compromising of 15 competences. Ideas and Opportunities Resources Into action Spotting opportunities Self-awareness and self-efficacy Taking the initiative Creativity Motivation and perseverance Planning and management Vision Mobilizing resources Coping with uncertainty, ambiguity and risk Valuing ideas Financial and economic literacy Working with others Ethical and sustainable thinking Mobilizing others Learning through experience
Sub-module 2
Life-Style Entrepreneurship (1) A lifestyle Entrepreneur is a person who builds his job around his life(style) and earns money through doing what he loves. Earning money is still important in this approach but not the main motivation. Lifestyle entrepreneurs value a desired lifestyle over money. A lifestyle entrepreneurship business supports own life and allows to create freedom while making an impact in other people’s lives
Life-Style Entrepreneurship (2) The main differences between the mindset of an entrepreneur and a lifestyle entrepreneur: Characteristics An entrepreneur A lifestyle entrepreneur Investors Entrepreneurs seek investors who care about a return on their investment. Lifestyle entrepreneurs don’t seek investors. The business could start with almost no initial cost. An exit strategy is a way to get out of your business. No exit strategy because creating something simple that they are passionate about to support the life they want to live. Profit Entrepreneurs just want profit. They typically want to grow profits as fast as possible. Lifestyle entrepreneurs desire adventure. Motivated by quality of life rather than growth of profit. Goals Entrepreneurs focus on business goals. Lifestyle entrepreneurs focus on life goals. Organizational structures Entrepreneurs focus on managing organizational structures. Lifestyle entrepreneurs may stay involved at the transactional level. They can choose to stay involved with customers, connecting and getting to know them personally.
Life-Style Entrepreneurship (3) There a lot of occupational areas with variety of types of work where lifestyle business could find successful development Occupational area Type of work Arts Painting, Photography, Music, Dancing, Organizing events, Ceramics Beauty Mobile hairdresser, Makeup, Beauty therapist (holistic), Nails design Food Sweets, Catering from home, Cooking, Cake making, Jams/preserves, Bakery, Pastry bakery Handcrafts Sewing, dress making, making clothes, designing clothes, Clothes alteration, Making bags, Jewellery, Embroidery, Embellishment, Gifts making, Crafts Interior Tapestry, Pottery, Interior designing Care services Childcare, Baby-sitting, Mini-kindergarten, Mobile nanny/nurse, Care of elderly people Pets Dog walking, Pet minding, Home-based services for pets, Pets grooming Agriculture Sowing, Gardening, Small plants nursery, Germinating flowers Selling In e-shop, In the market, Clothing business (vintage clothes retail business) Other You tube, Writing/editing, Interpretation /Translation, Travel guide, Art therapy, Holistic medicine centre, Rentals at the seaside
Life-Style Entrepreneurship (4) The main knowledge, skills and attitudes related to Entrepreneurship competence are: Knowledge Skills • Availability of opportunities for personal, professional and/or business activities, including ‘bigger picture’ issues that provide the context in which people live and work, understanding of the economy basics, and the opportunities and challenges including an employer or organization. • The ethical position of enterprises, for example fair trade or social enterprise ideas. • Management skills as the ability to plan, organize, manage, lead and delegate, analyze, communicate, debrief, evaluate and record). The ability of representation and negotiation. The ability to work both as an individual and collaboratively in teams. The ability to judge and identify one’s strengths and weaknesses, and to assess and take risks as and when warranted, is essential. • • • An entrepreneurial attitude • • Initiative. Pro-activity. Independence and innovation in personal, social and work life. Motivation and determination to meet objectives.
Life-Style Entrepreneurship (5) If a Lifestyle Entrepreneurship is for everyone? Not everyone can be a Lifestyle Entrepreneur; it requires specific personal traits, along with the desire to make a business out of one’s passion whether this is for financial or social gain or to prevent isolation. The future entrepreneur should consider his personal traits of character to evaluate whether this is the right choice. In order to do this we suggest to start listening to yourself, your feelings and asking yourself essential questions about your (professional) skills, personal needs and goals in life.
Sub-module 3
Business principles and Marketing in Life-Style Entrepreneurship (1) Principles Steps Define your personal goals and purpose early. Step 1: Define your goals. Focus on strengths rather than fixing weaknesses. Step 2: Identify your passion and interest. Create some short-term milestones Step 3. Find a problem. on the path to your dream. Be honest with yourself about practicing what you preach. Step 4. Decide on the business you will set up. Don’t stop believing, learning, and growing as a person Step 5. Set it up. Take satisfaction from team success, at work and at home. Step 6. Just do it! A lifestyle entrepreneur focuses more on the life rewards provided to people that enjoy and have a passion for what they are doing. There is a possibility that the business will do particularity well since the individual has a passion for what he/she is doing. Here are some principles and steps.
Business principles and Marketing in Life-Style Entrepreneurship (2) Using ICT in Life-Style Entrepreneurship reduce enterprise activity costs, minimize risk, increases opportunities to check and try your own ideas, supports your learning and improvement. Social Media ans Social Media Marketing (SMM) for small businesses and LSE is a popular topic these days. Without a social media strategy your time and efforts can and will face plant on the sidewalk of good intentions. The GDPR (General Data Protection Regulation) applies to any business forms (traditional or self-employment) that collects and processes data belonging to individuals – regardless of the enterprise size. This means that even small construction businesses and self-employed persons will have to comply with GDPR.
Business principles and Marketing in Life-Style Entrepreneurship (3) The Business Plan Workbook: sample table of contents. Executive Summary The Business and Its Management History and position to date Mission Objectives, sort medium and long term Legal Structure Professional Advisers The Products or Services Descriptions and Applications Readiness for Market Proprietary Position / Intellectual Property Comparison with Competition, in terms of Performance Future Potential/Product Development Suppliers Market research Description of Customers Customer Needs and Benefits Market Segments Customer Decision Criteria Market and Segment Size and Growth Market Projections Competition Description of Market Research undertaken Competitive Business Strategy Pricing Policy and Anticipated Mark–up Promotional Plans Choice of Location and Premises Distribution Channels Competitors Strategies Economic, Political, Social, Legal Factors that Affect Strategy A business plan is not just a fund-raising tool. In fact, it is a tool for understanding how and the business will operate. It can be used to monitor progress; it forces regular reviews of the value proposition, marketing assumptions, operations plan and financial plan.
Business principles and Marketing in Life-Style Entrepreneurship (4) Selling Method(s) Current and Proposed Sales Team In-house Support Manufacturing Make or Buy Considerations The Manufacturing Process Facilities, Equipment and Machinery Needed Output Limitation, if any, and scale-Up Requirements Staffing Requirements Sources of Supply of Key Materials Forecasts and Financial Data Sales Forecast Assumptions Underpinning Financial Forecasts, including entrepreneur’s personal requirement Cash-Flow Forecasts Profit and Loss Accounts Balance Sheets Break-even Analysis Financing Requirements Summary of Operations to Date Current Shareholders, Loans Outstanding, etc. Start Up/Development Requirements, Costs, Timing For Investors, the Deal on Offer, Exit Routes for Investors Business Controls Financial Sales and Marketing Other Controls Manufacturing Choose the format you’d like to use. The more basic and brief the business plan, the less bulky text you will need to write. Instead of lengthy, detailed paragraphs, you might use bullet points instead. Some formats are as short as 1 to 4 pages, while very detailed plans can run over 50 pages. The shorter, more basic plans get to the heart of your business immediately.
Business principles and Marketing in Life-Style Entrepreneurship (5) Marketing is strategic communications and promotions delivered in a mix of forms: advertising, public relations, personal selling, direct marketing, sale promotion, interactive/internet marketing, Word-of-mouth marketing, events and successful experiences, etc.
OERs Pathway to lifestyle self-employment Entrepreneurship and selfemployment (SE) Life-Style Entrepreneurship Business principles and Marketing in Life-Style Entrepreneurship Understanding of entrepreneurship and selfemployment (SE) What traits are typical of lifestyle entrepreneur? What are the main principles that I have to follow to develop my own business? The importance and impact of Social Media for LSE What are similarities and differences between entrepreneurship and Lifestyle Entrepreneurship? Should I become a lifestyle entrepreneur? Business principles in Life-Style Entrepreneurship What social media principles should a lifestyle entrepreneur be aware of? What are the differences between Entrepreneurship and Life-style Entrepreneurship? Skills of the self-employed entrepreneurs What marketing strategies should a The importance of ICT for life style lifestyle entrepreneur be aware of? entrepreneurship What are the similarities between Entrepreneurship and Life-style Entrepreneurship? What skills does the self-employed entrepreneur need? How to promote my own business - Prerequisites of using ICT for life style what do I have to know? entrepreneurship Understanding the skill set and environment for self-employment (SE) What are the basics of Life-Style Entrepreneurship? How do I develop my business plan? What do I have to know about the main principles of the business plan? The basics of Personal Data Protection and GDPR on Life-Style Entrepreneurship What are today’s benefits and challenges that self-employed professionals face? Good practice of Life-Style Entrepreneurship Main parts of the Business plan Implementation of Personal Data Protection in Life-Style Entrepreneurship
Success stories on n self-employment based on Life. Style Entrepreneurship • Nerijus– the Blacksmith • Reason to be happy every day • Toma and her bakery “Cherry on Top” • Da Viny music • Henna drawings adorn the body and delight the soul • Smile for the Camera • Andreas: A true warrior that created a team of “Warriors” • Discovering my passion for sewing • Headknot- Beauty and Comfort with Maya • Social project developer • Painting is my biggest life passion • Bioras, air freshener
Sample of lesson plan for innovative SELF-E training course for disadvantage learners based on social mentoring (1) SELF-E training phase Sessions Preparation Initial Mentoring meeting 1 st session. Initial face-to-face mentoring meeting Duration hours Content; OERs At least two weeks prior 1 st session Selecting mentors and mentees; Matching mentors and mentees Check eligibility 4 Getting to know each other Introduction to the social mentoring Short presentation of SELF-E training course Assessment of learners’ competences – using online tool Developing individual plans for mentee Introduction to learner’s guide Setting tasks for individual on-line session
Sample of lesson plan for innovative SELF-E training course for disadvantage learners based on social mentoring (2) SELF-E training phase Sessions First thematic area – selflearning 2 nd session. First thematic area – deepening knowledge in the classroom 3 rd session. Duration hours 10 Online sessions on “Entrepreneurship and selfemployment (SE)” Face-to-face meeting on “Entrepreneurship and selfemployment (SE)” Content; OERs 4 Working individually online on first thematic area: “Entrepreneurship and self-employment (SE)” Learners choose OER’s from the first thematic area Working in the group to deepen knowledge on first thematic area through practical exercises Motivation to become self-employed Giving tasks for the fourth on-line self e-learning session on second thematic area
Sample of lesson plan for innovative SELF-E training course for disadvantage learners based on social mentoring (3) SELF-E training phase Sessions Duration hours 4 th session. Second thematic area – Online sessions on “Life-Style self-learning 10 Mid-term monitoring & Second thematic area 4 Face-to-face meeting on “Life. Style Entrepreneurship” Mid-term monitoring of the mentoring Entrepreneurship” 5 th session. Content; OERs Working individually online on second thematic area: “Life-Style Entrepreneurship” Learners choose OER’s from the second thematic area Working in the group to deepen knowledge on second thematic area through practical exercises Motivation to become self-employed Giving tasks for the 6 th session on-line self e-learning session on third thematic area Mid-term monitoring of mentoring sessions
Sample of lesson plan for innovative SELF-E training course for disadvantage learners based on social mentoring (4) SELF-E training phase Third thematic area – selflearning Third thematic area – deepening knowledge in the classroom Sessions 6 th session. Online sessions on “Business principles and marketing in Life-Style Entrepreneurship“ 7 th session. Face-to-face meeting on Online sessions on “Business principles and marketing in Life-Style Entrepreneurship” Duration hours 8 Content; OERs 4 Working individually online on third thematic area: “Business principles and Marketing in Life-Style Entrepreneurship” Learners choose OER’s from the third thematic area Working in the group to deepen knowledge on third thematic area through practical exercises Giving tasks for the 8 th session on-line self e-learning session based success stories on LSE
Sample of lesson plan for innovative SELF-E training course for disadvantage learners based on social mentoring (5) SELF-E training phase Sessions Duration hours Self-learning on 8 th session. success stories Online sessions on 6 Final mentoring 9 th session. meeting Final face-to-face Working individually online on area: “Success stories on selfemployment based on Life-Style Entrepreneurship” Filling in the Feedback sheet in order to bring it to 9 th session 4 Feedback on the success stories Finalization of course and personal development plan. Assessment of learners’ competences – using online tool Feedback collection and awards 54 hours 2 credits “Life-Style Entrepreneurship – a way to success” meeting Finalizing mentoring process Total Content; OERs
Task for individual work Please fulfil at least one OER and fill in the “Feedback sheet” for this OER. See Annex 1 of Learning Guide.
Introduction of the practical exercises on Module II for the 4 th session • Exercise 1. Different kinds of Entrepreneurship. • Exercise 2. New technologies that support entrepreneurial processes (SWOT). • Exercise 7. Is it worth to be life style selfemployed? • Exercise 8. Idea generation process. • Exercise 3. Creating Your self-employment Mission Statement. • Exercise 9. Dragon’s Den Social Enterprise Challenge. • Exercise 4. Challenges and advancements in entrepreneurship development. • Exercise 10. Personal business goals (1). • Exercise 5. Is a lifestyle entrepreneurship for everyone? • Exercise 12. Problems and goals. • Exercise 6. Discover your talent for lifestyle entrepreneurship. • Exercise 11. Personal business goals (2). • Exercise 13. Business Model Canvas
Homework Self-learning of Module II “Facilitating the social mentoring process on LSE by using the set of open educational resources (OERs) on Life-Style Entrepreneurship”. Filling in the Feedback sheet in order to bring it to 5 th session.
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