New Media Evolution The saga continues Sue La
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New Media Evolution: The saga continues. . . Sue La. Chance Vice President of Communities GO Network* Internet Librarian International ‘ 99 29 Mar 99 London *A division of Infoseek Corp.
www. go. com Welcome to the Information Revolution n You are part of it… – 1980 s: OPACs – Online Service (Dialog, Lexis Nexis) – Desktop Services for End users n Early ‘ 90 s: Web Search Engines – Searching available to anyone – Created challenges for professional librarians – Knowledge management careers emerge Internet Librarian International ‘ 99
www. go. com Professionals Guide to Web Search frustrations. . . n Spidering (index creation) – HTML content (no controlled vocabulary) – Index can never really synchronous with the Web. – Can never index ALL of the web. n Internet Librarian International ‘ 99 Web content frustrations – Not all content is from reputable sources – Spammers try to subvert search rankings – Consumers typically search for general concepts
Infoseek’s Founding Vision Internet Librarian International ‘ 99 www. go. com
www. go. com Payment models n Early days of Infoseek revenue model was based on flat monthly fee. Consumers wanted free access to search technology. Advertising-supported rev. model for Search Engine traffic began in 1994. Engines sell ads by keywords and topics. n New trend emerges. . . “Content is King”. n PUSH was the buzzword of early 1997 n n n Internet Librarian International ‘ 99
www. go. com The market proved that content alone was not enough. . . n n Re-purposed content failed to drive users online with regularity. Next trend. . . Context is King! – Allow users to personalize. – Allow users to choose what not to receive. – Make relevant recommendations. n Internet Librarian International ‘ 99 n By early 1998 User registrations start getting tracked by Industry watchers. 1: 1 marketing is takes off.
www. go. com GO Network History n n n Internet Librarian International ‘ 99 June 1998 Walt Disney Company purchased a 43% equity stake in Infoseek Corp. As part of the deal, Infoseek merged with Starwave Corporation, producers of ESPN Sportzone and ABCNews. com. Disney/Infoseek announces the intention of creating a new Internet Portal by years end. GO Network previewed on Dec 14, 1998. Full launch Jan 12 th 1999
www. go. com GO Network Features n n n Internet Librarian International ‘ 99 n Best of breed content from – ABC News, ESPN, Disney Online, Mr Showbiz, Wall of Sound, and special sites like Oscars, Nascar, NBA Global Navigation & search bar Global Registration/Single Login Personalized start page with stocks, news, weather, horoscopes and lottery Contextual “tab” navigation. Infoseek search technology
www. go. com Interactive Content, Community & Commerce n n n Internet Librarian International ‘ 99 n Free e-mail service Free Web page hosting Chat service Message boards 18 Content centers including Kids, Sports, News, Entertainment, Money, Games, Computing, and Business GO Shop More services on the way. . .
www. go. com GO Network Policies Content, children & privacy n n n Internet Librarian International ‘ 99 n GOguardian search option filters out Adult content (default for kids). Warning page displays if there is a risk of Adult content in search results. No ad banners for Porn sites. Restricts children’s access to inappropriate material. Parental consent required for children 12 and under. Posted privacy polices
www. go. com Infoseek Search Features n n n n Internet Librarian International ‘ 99 n n ESP search technology Search within results feature “Find Similar” pages Sort by date option Grouping of results from same site Hand picked directory listings Advanced searching mode Special search collections within centers and Affiliate sites New Search features coming. . .
www. go. com Client and Special Collection search products: n Infoseek Express – Free, fast meta search engine client. – Customizable searching. – Supports saved searches, term highlighting & removes duplicates. – Pages load in the background. n Internet Librarian International ‘ 99 Intranet software – Ultraseek server for intranets and public web sites. – Ultaseek server CCE for directory creation within your intranet.
www. go. com Internet Librarian International ‘ 99
www. go. com Internet Librarian International ‘ 99
www. go. com Internet Librarian International ‘ 99
www. go. com Internet Librarian International ‘ 99
www. go. com Internet Librarian International ‘ 99
www. go. com Internet Librarian International ‘ 99
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