NEW DMOs Tracy Halliwell Director of Business Tourism

NEW DMO’s Tracy Halliwell Director of Business Tourism & Major Events

HISTORY • 1963 - The London Tourist Board founded • 2002 - Grant of £ 2. 7 million • 2003 - Relaunched as Visit London under reformed GLA • 2004 - Grant grown to £ 12 million under reformed GLA • 2011 - London & Partners launched ; combined yr 1 grant of £ 16 million

KEY DATES: 2005 UK wins 2012 Olympic & Paralympic games 2008 Boris Johnson Elected as mayor of London 2009 Promote London Council Established 2010 Review of all London Promotional Agencies 2010 Govt Comprehensive Spending Review

2011

WHO ARE WE London & Partners is the official promotional agency for London attracting and delivering value to businesses, students and visitors London & Partners combines the remits of Think London, Study London and Visit London We are a not-for-profit public private partnership, funded by the Mayor of London and our network of commercial partners

LONDON MAP TO LUTON AIRPORT TO STANSTED AIRPORT LEISURE TOURISM BUSINESS TOURISM ST. PANCRAS INTERNATIONAL VENUE FOCUS STUDY VENUE FOCUS DIGITAL HEATHROW AIPORT PR TO GATWICK AIRPORT VENUE FOCUS FOREIGN DIRECT INVESTMENT VENUE FOCUS MAJOR EVENTS INSIGHTS & PROPOSITIONS

AIMS • To promote London with a single voice, vision and mission to audiences around the world • To do more for less • To reduce the call on the public purse • To maximise synergies and efficiencies • To be more targeted in our approach

SINGLE VOICE

VISION That London will be recognised globally as the best big city on earth.

FOCUS AREAS • POSITIONING LONDON GLOBALLY • CENTRE OF TALENT & CREATIVITY • WORLD CAPITAL OF BUSINESS • LEADING VISITOR DESTINATION • DELIVERING ECONOMIC BENEFIT

ENHANCED AREAS OF INFLUENCE CITY SUPPORT BUSINESS NETWORKS GLA CENTRAL GOVT UKTI/FCO

AIMS • To promote London with a single voice, vision and mission to audiences around the world • To do more for less • To reduce the call on the public purse • To maximise synergies and efficiencies • To be more targeted in our approach

BUDGET 16: 14: 12

BUDGET • One Office • Combined back office functions • Procurement • Commercial revenues

AIMS • To promote London with a single voice, vision and mission to audiences around the world • To do more for less • To reduce the call on the public purse • To maximise synergies and efficiencies • To be more targeted in our approach

SYNERGIES • Cross Selling • Overseas Offices • CRM/Pipeline • Ambassadors

AIMS • To promote London with a single voice, vision and mission to audiences around the world • To do more for less • To reduce the call on the public purse • To maximise synergies and efficiencies • To be more targeted in our approach

TARGETED • Key sectors • Key markets • High Value GVA • High additionality

GVA EB

GVA Delegate Spend Less Adjustment GVA % Spend Domestic/UK factor Over attendees Optimisation Domestic Corporate Day £ 135. 00 0. 5 International Corporate Day £ 135. 00 0. 5 Domestic Corporate Multi Day £ 514. 00 0. 5 International Corporate Multi Day £ 514. 00 0. 5 Domestic association Day £ 190. 00 0. 5 International association day £ 190. 00 0. 5 Domestic Association Multiday £ 516. 00 0. 5 International Association Multi Day £ 516. 00 0. 5 Average Additionality Gross GVA Displacement Total GVA delegates 0. 8 0. 37 £ 4. 99 2000 9, 800 0. 4 0. 2 0. 37 £ 6. 90 5000 34, 500 0. 2 0. 8 0. 37 £ 15. 21 20, 000 304, 200 0. 2 0. 37 £ 36. 51 65, 000 2, 373, 150 0. 8 0. 37 £ 7. 03 0. 4 0. 2 1 0. 2 0. 8 0. 2 0. 4 70, 300 £ 45. 60 10, 000 0 0. 37 £ 15. 36 1500 23, 040 1 £ 99. 66 180, 000 17, 938, 800 Experiential net value TOTAL CVB Major Sports Event £ 62. 00 0. 5 Major Sports Event Multi Day £ 62. 00 0. 5 Major Sports Event - L&P owned £ 62. 00 0. 5 Major Cultural Event £ 88. 00 0. 5 Major Cultural Event Multi Day £ 88. 00 0. 5 20, 753, 790 0. 2 0. 37 £ 4. 59 340, 000 1, 559, 920 0. 2 0. 37 £ 3. 67 398, 000 1, 460, 819 0. 2 1 £ 9. 92 500, 000 4, 960, 000 0. 2 0. 37 0. 2 £ 6. 51 0. 37 0 Not expect be confirm by Apri 1, 041, 920 2013 £ 5. 21 200, 000 Major Cultural Event - L&P owned £ 88. 00 0. 5 0. 2 1 £ 14. 08 TOTAL ME (in year and confirmed in year without double counting) 0 9, 022, 659

COMMERCIAL FOCUS • • Partnerships – Tourism, FDI & Study Merchandise Web Sales Dot London Creation of new events Match Funding ………. .