Networked Video market pull and technology push Media

Networked Video - market pull and technology push Media Lab. , Kyughee University Doug Young Suh suh@khu. ac. kr http: //newmedia. khu. ac. kr Networked Video

Enjoy networked multimedia! 2020 -10 -07 Media. Lab , Kyunghee University 2

Trends in Networked Multimedia Technology push Market pull Technology push All IP Almost mobile Convergence Market pull Desire for participation Text to video Work to entertainment 2020 -10 -07 Media. Lab , Kyunghee University 3

Desire to participate (ex) Personal Casting personal-casting needs light encoder Example) notebook PC + cam-coder Wi. Bro/HSUPA Personal-casting portal “afreeca. com”, Date (2008) # of channels # of audiences Max. # of concurrent audiences May 25 473 240 K 10 K May 28 654 310 K 32 K May 29 1032 470 K 40 K May 31 1, 891 1, 060 K June 1 2, 501 1, 270 K 100 K

Desire for Participation New advertising strategy : social media On-line rap contest : “people are marketing for us” `Hey, go listen to my rap and vote for me. ’ Newsweek on May 1, 2012

Desire for Participation Scribd. com since 2007 ‘You. Tube’ for documents ‘i. Tunes’ for documents De-facto format : ‘i. Paper’ Harvard Univ. in 2009 Trip Adler(25), Jared Friedman(24) Manuscript fee 80% to author (compared to 7%) No intervening on the book price set by the author Advertisement fee in the future Dan Brown, Steven King joined.

Power shift : Large company individual Damien Hirst(英, 1965年生) and his 180 fellows 2008. 9. 15 : Sold 56 pieces at $ 120 M in Sotheby auction Conventional value chain artist gallery collector auction other collector Breach of labor division Remake of his own master-piece rather than new one Power shift parents children director team leader member

Market Pull: cross-blood Wake from numb(anesthetizing) of Narcissus on border of two fields Crossover between jazz and Korean classic Fusion food Chaplin : ballet and movie Cross-bled products Mobile phone Telephone, notebook, game machine, mp 3 player, camera Convergence of broadcast and communication

Homo-faber vs homo-ludens Stop “just little more money, ” but enjoy. Need has limit, but, desire does not… Image and feeling become more important than economy. Sony changes : went Holiwood, compete with Nintendo product+service+story Homo ludens 9 Homo faber

Highly interactive Homo Ludens Advantage of virtual sex No AIDS Selectable partner, technique Sex (with or) without love cheap 10

Market Pull: Watch artists 1 myth▷art▷science▷public▷law Jules Verne, Spielberg Apprehension of nature of now Description of future in detail Control of sensing Ark of Noah preparation for future Virtual prevails real.

Market Pull: Watch artists 2 “Duty of an artist is to think about the future. ”

Technology push Technology Push Difficulty in prediction Difficulty in participation Difficulty in cross-blood Market Pull M. C. Escher

Requirements from market Mixed services with various requirements Conversational/interactive/streaming Video/audio/graphic/text Unicast/multicast/broadcast Various levels of quality Asymmetric to symmetric Personalized Context awareness security delay 1% 100 ms 1 sec 10 sec loss 5% 20% 100 kbps 1 Mbps 10 Mbps bandwidth VOD MPEG 64 14 videophone

Technology push Network CPU: Moore’s law Display Memory: Huang’s law Software 15

Seamless networking From integration to convergence Horizontal seamless : mobile/fixed, broadcast/comm. Vertical seamless : video/network/MAC/PHY All IP

Network: 5 G KPIs 2020 Amazingly fast Great service in a crowd Ubiquitous things communicating Best experience follows you Super real-time and reliable connections KPI: Key Performance Index 17

Intelligent Network CDN(Content Delivery Network) SDN(Software Defined Network) Cloud: memory, CPU, network 18

CPU speed: Moore’s Law Doubled in every 18 months e. g. ) 10 GHz CPU 19

Display SD HD UHD Flexible display 파사드(façade) 20

Memory Huang’s law: doubled in 1 year e. g) Hard 300 GB, memory 2 GB 21

Software Video codec 22

Tech. Push: Difficulty on prediction "This 'Telephone' has too many shortcomings to be seriously considered as a means of communication. The device is, inherently, of no value. “ -Western Union internal memo, 1876 "The wireless music box has no imaginable commercial value. Who would pay for a message sent to nobody in particular? “ -David Sarnoff's associates in response to his urgings for investment in the radio in the 1920 s "I think there is a world market for, maybe, five computers. “ -Thomas Watson, chairman of IBM, 1943 "There is no reason anyone would want a computer in their home. “ -Ken Oison, founder of DEC, 1977 KAIST 송나옥박사 자료

Tech. Push: Difficulty in participation Fence of power, standard, law Nitendo vs. Sony in computer game Telco vs. middle-size companies in mobile application KFCC vs. DMB/satellite in TV 2009 Media law Domestic market international market Liberation of slaves, for ethic or philanthropy?

Tech. Push: Difficulty in cross-blood 2 Video people vs. network people microscope vs. macroscope Video people Detail of an object Network people Many of simple objects Scalable video, scalable network?

The fox and the crane of Aesop’s fable Video people do not fully enjoy what network people offer. Network people do not fully enjoy what video people offer. Because the interface between two is unclear. diff. Serv, int. Serv, RSVP, IMS, NGN, … 2020 -10 -07 Media. Lab , Kyunghee University SVC, MVC, NAL, MPEG-21 DIA 26

Thank you!! 27 MPEG 64