Net Xpert XG Sales Enabling 18 07 2019
Net. Xpert XG Sales Enabling 18. 07. 2019 Thomas Schwarzenböck
Table of Contents § Motivation § Target Customer(s) § Features, Benefits & USP § Positioning & Competition § Ordering & Availability § Sales Collaterals & Marketing § Conclusion CONFIDENTIAL - Copyright © 2019 Softing Industrial. All rights reserved. 2
Why did we do Net. Xpert XG? § Product developed by Softing IT Networks § Initially aims for cable testing of 1 Gbit to 10 Gbit cabling § Enhanced features in terms of handling and report generation § Provides same functionality for 100 Mbit § Therefore relevant for qualifying industrial ethernet CONFIDENTIAL - Copyright © 2019 Softing Industrial. All rights reserved. 3
Table of Contents § Motivation § Target Customer(s) § Features, Benefits & USP § Positioning & Competition § Ordering & Availability § Sales Collaterals & Marketing § Conclusion CONFIDENTIAL - Copyright © 2019 Softing Industrial. All rights reserved. 4
Whom do we want to sell Net. Xpert XG to? § Machine manufacturers § Industrial maintenance service providers § Plant operators CONFIDENTIAL - Copyright © 2019 Softing Industrial. All rights reserved. 5
Table of Contents § Motivation § Target Customer(s) § Features, Benefits & USP § Positioning & Competition § Ordering & Availability § Sales Collaterals & Marketing § Conclusion CONFIDENTIAL - Copyright © 2019 Softing Industrial. All rights reserved. 6
Customer Product Presentation CONFIDENTIAL - Copyright © 2019 Softing Industrial. All rights reserved. 7
Testing on passive cables Verification • Basic test of Structured Cabling • Wiremap test • Continuity connected correctly? Should workfor formy my applications? Will. Isititwork applications? Qualification • This is not certification • Determining of Ethernet Performance • Is it in context with the application (IEEE specs) Certification • This is not qualification • Standard acceptance test for networks (TIA, ISO global standards) • Link definitions • LF and RF measurements and calculated parameters Copyright © 2019 Softing Industrial Automation Gmb. H. All rights reserved. 8
Ne. Xt Generation Qualification § Qualifies data cablings up to 10 Gbit/s § Combines 3 different tests for reliable test results § Troubleshoots passive and active networks § SFP/SFP+ for fiber support § Po. E/Po. E++ load tests § Multilingual software support Copyright © 2019 Softing Industrial Automation Gmb. H. All rights reserved. 9
Net. Xpert XG – is the only qualifier running 3 tests up to 10 G speed SNR Signal to Noise 1 Ratio • The ratio of signal power to the noise power • When signal power gets too low and noise power too high, data can not be detected by receiver BERT Bit Error Rate Test Delay Skew 2 2 • Selectable cable types and BERT speeds (1, 2. 5, 5, 10 Gigabit Ethernet) 3 3 • Delay difference between pairs caused by different twisting. • From 1 Gb. E, all 4 pairs are • A BERT passes, if bits that used. The data is split between are sent in a defined time, the pairs and then rereturn without any loss. assembled on the other side. § Load generation up to • If the delay difference is too 10 Gbit/s and testing if high, then data can not be transmission errors occur recovered by the receiver, resulting in repetition or speed Copyright © 2019 Softing Industrial Automation Gmb. H. All rights reserved. 10 reduction
420 5 GBASE-T 62, 5 10 31, 25 2, 5 GBASE-T Frequency spectrum Copyright © 2019 Softing Industrial Automation Gmb. H. All rights reserved. 11
Net. Xpert XG – Cable testing • Graphical wire map display • Measures and displays length for each pair in feet or meters • Improperly terminated cables are clearly displayed • Detects Length to Opens and Shorts • Displays crossings, swaps and split pairs • Tone generation • Testing and ID Remotes • up to 8 Full Wiremap Remote • up to 24 Mapper IDs available for identifying ports Copyright © 2019 Softing Industrial Automation Gmb. H. All rights reserved. 12
Net. Xpert XG – Qualification Or simply select desired cable speed and start testing without the need of setting up a project Copyright © 2019 Softing Industrial Automation Gmb. H. All rights reserved. 13
Net. Xpert XG – Active Testing and Troubleshooting Network Tests and Diagnosis • • • IPV 4 / IPV 6 Support Link Status DHCP test Network Discovery Ping list Traceroute VLAN detection Po. E/Po. E++ load test Discovers CDP and LLDP Protocols Link Light blink Tone generation Copyright © 2019 Softing Industrial Automation Gmb. H. All rights reserved. 14
Net. Xpert XG – Network Test • Get information about the connected Link • Trigger DHCP and show given information • Show VLAN information when available • Show LLDP and CDP information when available Copyright © 2019 Softing Industrial Automation Gmb. H. All rights reserved. 15
Net. Xpert XG – Network Discovery • Graphical network discovery gives an overview on reachable devices within same subnet • Network discovery list-view shows all devices and lets you directly transfer them into the ping list • Duplicate IP addresses are marked in red for you to detect them easily • Simply export your results to your PC and analyze them i. e. with Excel Copyright © 2019 Softing Industrial Automation Gmb. H. All rights reserved. 16
Net. Xpert XG – Ping List • Enter IPv 4 or IPv 6 addresses • Enter Domain names • Get addresses from the Network Discovery function • Continuously ping all addresses in parallel Copyright © 2019 Softing Industrial Automation Gmb. H. All rights reserved. 17
Net. Xpert XG – Traceroute • Enter IPv 4 or IPv 6 addresses or Domain names • See number and details of hops to target • Detect location of trouble • Internal • External • Document via CSV and/or PDF • E. g. evidence for provider Copyright © 2019 Softing Industrial Automation Gmb. H. All rights reserved. 18
Net. Xpert XG Speed - Test Report § Export of internal stored test data via USB Flash Drive § PDF and CSV direct on unit § Printout of documentation § No special PC software required (but soon available) § Summary and details in one printout § Manage test data using e. Xport software (planned) Copyright © 2019 Softing Industrial Automation Gmb. H. All rights reserved. 19
Additional functionality (planned) üUse a second main unit as remote üFull support of SFP ports –all tests can also be done on the SFPs (no LSPM) § For BERT and load tests on fiber a second main unit is needed § Inspection and evaluation of connector end-faces (Fiber Microscope) Copyright © 2019 Softing Industrial Automation Gmb. H. All rights reserved. 20
Additional functionality (planned) § Firmware update over the air automatically § When unit is connected to the internet it checks for availability and informs user about possible update (as in e. g. i. Phone) § List Based Testing (e. Xport) (same software as for the Wire. Xpert Cabling Certifier) Copyright © 2019 Softing Industrial Automation Gmb. H. All rights reserved. 21
Net. Xpert XG - Upgradable § Available for 100 M/1 G, 2. 5/5 G or 10 Gbit/s § Speed upgrade through licensing system § Use report generation on main unit (or later with e. Xport PC software) § Use standard SFP/SFP+ for fiber testing no special measurement hardware needed § Use two main units or one main and one active remote depending on your needs Copyright © 2019 Softing Industrial Automation Gmb. H. All rights reserved. 22
Net. Xpert XG – Scope of delivery § § § Net. Xpert main unit Net. Xpert active remote unit Two power supplies for charging Hard case Quick Start Manual 2 CAT 6 A Test Cords Copyright © 2019 Softing Industrial Automation Gmb. H. All rights reserved. 23
Net. Xpert XG – optional accessories § Additional Remotes § Wiremap testing using optional Wiremap Remotes (numbering 1 to 8) § Port localization using optional Mapper Remotes (numbering 1 to 24) § Tone Probe / Port localization Wiremap Remotes (226508) § Internal tone generator § Optional inductive tone probe (e. g. Softing CP 15, shown here) Mapper Remotes (226517 up to 20 IDs) Cable Probe 15 Inductive Toner Probe (226007) Copyright © 2019 Softing Industrial Automation Gmb. H. All rights reserved. 24
USPs § Universal network qualifier for up to 1 Gbit/s for copper and fiber cabling § Tests for IEEE 802. 3 compliance for data cabling at transfer rates up to 1 Gbps § Tests in active networks (copper, fiber, WLAN) and supports commissioning and troubleshooting § Length determination and distance to the fault location with full TDR § Colored wiring diagram showing open circuit, commutation, shorts and split pairs § Results are saved and used to generate "Pass / Fail" measurement protocols according to standard § The device can be upgraded by license to 2. 5 / 5 Gbit / s or 10 Gbit / s CONFIDENTIAL - Copyright © 2019 Softing Industrial. All rights reserved. 25
Table of Contents § Motivation § Target Customer(s) § Features, Benefits & USP § Positioning & Competition § Ordering & Availability § Sales Collaterals & Marketing § Conclusion CONFIDENTIAL - Copyright © 2019 Softing Industrial. All rights reserved. 26
Competing Offerings § Fluke Cable. IQ • approx. 1500 € • Fairly old fashioned device • No BERT hence not feasible for 100 Mbit/s qualification • No active testing • Runs on AA batteries § Signal. TEK CT & Signal. TEK NT • approx. 1800 € • No touchscreen, therefore lacks ease of use • No active testing on Signal. TEK CT • 180 m max distance (305 m for Net. Xpert XG) Full enhanced technical comparison available via Excel sheet CONFIDENTIAL - Copyright © 2019 Softing Industrial. All rights reserved. 27
Table of Contents § Motivation § Target Customer(s) § Features, Benefits & USP § Positioning & Competition § Ordering & Availability § Sales Collaterals & Marketing § Conclusion CONFIDENTIAL - Copyright © 2019 Softing Industrial. All rights reserved. 28
Net. Xpert XG – Order information § 400926 | RJ 45 to M 12 D-coded cable, 1 m § 226554 | Net. Xpert XG 1 G § § Industrial grade tester for qualifying and fault analysis of industrial ethernet cablings. Supports link speeds up to 1 G. List price 2250 € § RJ 45 to M 12 -D Adapter for PROFINET § List price 45 € § 226553 | Net. Xpert XG 2. 5/5 G § Industrial grade tester for qualifying and fault analysis of industrial ethernet cablings. Supports link speeds up to 2. 5/5 G. § List price 3150 € § 226552 | Net. Xpert XG 10 G § Industrial grade tester for qualifying and fault analysis of industrial ethernet cablings. Supports link speeds up to 10 G. § List price 3950 € § 226555 | Upgrade licence for Net. Xpert XG § Upgrades Net. Xpert XG by one step. § List price 1050 € Copyright © 2019 Softing Industrial Automation Gmb. H. All rights reserved. 29
Table of Contents § Motivation § Target Audience § Features, Benefits & USP § Positioning & Competition § Ordering & Availability § Sales Collaterals & Marketing § Conclusion CONFIDENTIAL - Copyright © 2019 Softing Industrial. All rights reserved. 30
Sales Collaterals § Sales Enabling Presentation (confidential) § Sales Wrap Up (confidential) § Data Sheet (public, Softing IT Networks) § Customer Product Presentation (public) § Product Documentation (public, Softing IT Networks) § Mar. Com-Kit for partners and sister companies (confidential) § Softing commissioning guideline for PROFINET (public) CONFIDENTIAL - Copyright © 2019 Softing Industrial. All rights reserved. 31
Marketing § No special marketing activities planned yet CONFIDENTIAL - Copyright © 2019 Softing Industrial. All rights reserved. 32
Table of Contents § Motivation § Target Customer(s) § Features, Benefits & USP § Positioning & Competition § Ordering & Availability § Sales Collaterals & Marketing § Conclusion CONFIDENTIAL - Copyright © 2019 Softing Industrial. All rights reserved. 33
How to sell Net. Xpert XG § Measurements taken by Net. Xpert XG are an effective way to qualify industrial ethernet cabling and produce reliable results § With its active counterpart and its interface design optimized for cable testing workflow, small to large scale cabling projects can be qualified efficiently § Easy to use interface allows even unexperienced personal to benefit from above mentioned advantages CONFIDENTIAL - Copyright © 2019 Softing Industrial. All rights reserved. 34
Product Live Demo Net. Xpert XG -- A Complete "how to" for Cable Test Projects https: //www. youtube. com/watch? v=g. J 2 cp. Xv. Jb 4 g Many more videos here: https: //www. youtube. com/results? search_query=netxpert+xg CONFIDENTIAL - Copyright © 2019 Softing Industrial. All rights reserved. 35
Further questions? Feel free to ask! Thomas Schwarzenböck Product Manager Softing Industrial –Data Networks +49 89 45656 – 317 +49 173 97 36 430 thomas. schwarzenboeck@softing. com linkedin. com/in/thomas-schwarzenböck industrial. softing. com
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