HISTORY OF NEO-ARISTOTELIAN CRITICISM: � a. k. a. Neo-Classical Criticism � Herbert Wilchelns (1925): “The Literary Criticism of Oratory” � Sought to distinguish study of oratory from study of literature
ASSUMPTIONS OF NEO-ARISTOTELIAN CRITICISM: � Concerned with particular audience response � Concerned with reasonable effect � Judges rhetoric by its persuasive appeals and effects
NEO-ARISTOTELIAN ANALYSIS: � Goal is to identify aspects of the rhetorical action that explains its persuasive effect on the audience. � Reconstructing the context: � Context/Occasion � Audience � Rhetor
DELIVERY: � Use of voice � Facial expressions � Body movement/posture � All non-verbal components
MEMORY: � Not as relevant today
LIMITATIONS OF NEO-ARISTOTELIAN CRITICISM: � Effects can be difficult to isolate and verify � Strict interpretation of effects doesn’t allow for moral judgments � Works best with oral presentations