Needs Analysis Consumers 1 Many consumers say that

Needs Analysis –Consumers 1. Many consumers say that services and products these days are too expensive 2. Many consumers seek for entertainment, pleasure and fun 3. People often want to be indoors for a long time to be protected from cold, rain, wind and other external factors (이건 약간 부가적 인 것) 일반 소비자들은 재미있는 놀이, 맛있는 먹거리 등을 찾아 탐닉한다 But…. Either Expensive or Not entertaining 인터뷰 자료, 기타 Back up AAA URBAN AMUSEMENT

Needs Analysis - Consumers What do you do outside in your free time? date 16% What do you usually do when you hang around with your friends? etc 6% etc 11% hang out with friends 46% shoppi ng 22% watch movie 10% eat someth ing 38% Café 27% Drink Alchol 24% (Answered by 100 university students who are in their early 20 s) AAA URBAN AMUSEMENT

It costs too much for FUN! Price of Starbucks Americano ◀ Korea ranked on 4 th 1 st – France 2 nd – Germany 3 rd – UK (considering buying power) US: 2280 , KOR: 3300 ▶ Bread Coffee Movie Ticket Price AAA URBAN AMUSEMENT

Needs Analysis -Firms 1. 2. 3. 4. AAA Firms search for interaction with customers Firms want to test their customers and see customer's reactions Firms want to aggregate customer's needs Regarding the 3 needs, firms want to have control over the place, and make customers feel as pleasant and natural as possible URBAN AMUSEMENT

Needs Analysis -Firms- Marketers want Place For User Experience!!! ◀ Samsung UX building ‘d’light’ ▲ Apple Store ▲ LG ‘CYON Planet’ UX is one of the key seccess factors of many companies such as Apple, Samsung, LG, Intel, MS etc. AAA URBAN AMUSEMENT